Top Brands Making The Most Effective Use Of Tumblr Marketing

Tumblr is becoming the most popular platform for marketing. Even the SEO services Melbourne believe that if you have still not jumped on the train, then you are losing something very big. After all, according to a report Tumblr’s traffic is increasing at the rate of 74% a year. This platform is becoming the field of immense possibilities.

First you need to know the culture and language of Tumblr:

You should be aware of the fact that Tumblr is full of niche communities and different cultures that use their own languages. Apart from these details Tumblr also supports different resources such as reaction GIFs or clever Tumblr domain names.

Follow and Share the content of your fans too:

The Tumblr blog organises a call for creations and images on its respective Tumblr page, This is good to report that the quality of the submissions it receives is simply stunning. Many popular brands like HBO uses these entries to promote on its other social media outlets. HBO also uses Tumblr to increase engagement by running contests.

Some of the top brands:

1.Apple:

Apple released a campaign for the iPhone 5C in March 2014, Tumblr was the first choice of Apple to market its campaign. The webpage called ISee5c featured videos of the different phone colours with a different song for each. Some on Tumblr reported that the iPhone 5c colours Tumblr page is unfolding itself as a Sponsored Post in their Dashboards. This means that the page’s creator is paying Tumblr/Yahoo for the iPhone 5c page to show up as an advertisement and this led to great traffic for Apple.

2.Lexus:

Lexus not only just used Tumblr for marketing but it also set forth an award-winning Tumblr campaign. Its name was “The Signal” campaign, SEO services perth say that Lexus focused on creating ads that more closely resembled fashion ads. This campaign was created by  curating authentic content that was there in the most popular Tumblr tag categories.The awesome results reported that The Signal” was awarded the Best Tumblr Campaign at the 6th Annual Shorty Awards in 2014.

3.Vans:

It is not at all the matter of surprise that Vans also has an awesome Tumblr. Vans has high-quality and creative images that depict the lifestyle of its audience. This audience represents  both the brand and fans. It also tries its capabilities in its other channels so that you can share and interact with the brand across multiple platforms.

4.Penguin Random House:

Penguin Random House makes use of Tumblr almost everyday. Every day, their Tumblr is updated with related images, quotes, GIFs, videos, or links to let the audience buy a book that has been mentioned.

Tumblr can be confusing, or even misunderstood, for brands.  But still it has proven to be an effective and active community of people who are ready to share, create, and interact with each other. If you like to be connected with them and these  these communities, like to speak their language and create engaging visual content then Tumblr is the best platform to use.

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