Wednesday 16 March 2016

As an emerging entrepreneur you should be well updated with the latest affairs related to the online marketing world. You need to be aware of what is the latest trend or strategy to lure more customers? Which company is using what strategy? Why are some of them like Atlanta SEO company are nailing their presence globally?

Here are some of the top marketing news collected from various sources and SEO consultant companies to help you all budding entrepreneurs out there:

Social Selling is the new term to get highest ROI:

Social selling is becoming the latest trend among all the marketers locally and globally. This technique is grabbing the top position because it helps you to know where your customers are. If you are not aware of this then how will you serve your customers. As we are heading towards the digital age content is the source which attracts our targeted audience. It is the quality of the content which plays a major role in bringing more traffic. The below infographic will explain you how social selling is affecting the online market and of course why do you need it.


Advertisers can use their own data to target ads on LinkedIn:

Here is a fantastic news for the advertisers and marketers all over the globe. LinkedIn new account targeting option has opened ways to now allow the advertisers to list around 30,000 companies and LinkedIn will target ads to the employees of those listed firms. This great business centric platform will let advertisers use its data to dig out the accounts they target. Another advantage for the businesses is that they will also be able to upload lists of accounts which they don’t want to target with these ads. This feature of LinkedIn is somewhere similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences, Google’s Customer Match.
 
Facebook unveils their success of touching around 3 million advertisers and adorns it with the launch of ‘Your Business Story’ video tool:

Are you on facebook? Are you using Facebook for marketing your brand? Then for your information, you are accompanied by 3 million more. Facebook has come forward with a new number of reaching around 3 million advertisers. Google is still leading in this count with around 4 million advertisers and more. To celebrate this grand success Facebook has set forth their new feature of ‘your business story ‘ video tool where the business owners can share their photos, work and experience with their friends and tell them about their business journey from the scratch.

Facebook is now allowing all publishers to check newsletter signups through their Instant articles:
If you are a publisher or a business owner then Facebook has something very beneficial for you. Now, Facebook is letting the publishers and marketers to use newsletter signup messages below the instant articles. The launch of this new feature will help the publishers to not only keep all the ad revenue they generate but can sell the readers on subscriptions and newsletters and other products as well as collect data related to their reading habits which will surely help them to get a wonderful user experience.

Coloured filter buttons are Google’s new way:

Image searching will be more interesting with the Google’s coloured buttons and attractive background feature. The image results are displayed with these mesmerising effects enhancing the filter options. Initially their approach was till mobile environment but now they are integrating this wonderful feature with desktop also.

These were some of the sizzling news to give your online marketing knowledge a new dimension. Remain updated this is what online world wants.

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