Email Marketing: Convert ‘Conversion Funnel’ to ‘Conversion Pipe’

Did you get the funnel and pipe analogy? Let us explain anyhow. For any business, number of audiences is huge, a percentage of them show interest to know about the  brand; a percent of these people contact them and further a percent of these people who contact them; make a purchase. So, only a small fraction of targeted audiences actually buy from the business. Thus, it is called sales funnel because of the shape- more audiences=>sales funnel=> less customers. The second reason is- because the funnel is used to filter the desired product from undesired ones, sales funnel also tell businesses about customers out of a great number of audiences.

So, you know about the funnel, but isn’t there a way through which you can broaden the mouth of the funnel or rather get a conversion pipe (Get it now? Pipe- all in= out)? Well, if you make your email marketing effective enough, you can get maximum conversions out of it. According to SEO Companies UK, email is the most effective tool today to contact your audiences. Phone calls are the past and no one now want to be bothered by salesperson persuading to buy a product. So, let us tell you, how to make your email marketing effective to optimize the conversions.

Step 1: Email list maintenance:

You have built an email list either by subscriptions at your own website or by buying data from a third party site. Anyway, you know the people whom you want to target, but it is necessary to know; who really want to get your emails. You need to analyse the past performance of your emails. Some people may have unsubscribed, some may have shown no interest in your emails and some also deleted your email without ever opening. Remove all such ids from your list. It is wise that you do not bother these people with irrelevant emails so that you may not lose them for forever.

Step 2: Delivery Maintenance:

You can only contact with audiences when your emails get delivered. You may be using some bulk email sending software, but make sure that it is delivering all the emails and not failing anyone of them. Also, the email should only reach to the primary inbox of receivers. The emails in ‘promotions’ or ‘spam’ section are not at all effective. Some people do not read such emails.

Step 3: Content Maintenance:

Content and graphics of email are very important factors that decide whether receivers would contact you or not. You should target your audiences personally, addressing the email with receiver’s name. The email subject should be one of a kind- it may be a shocking fact, a discount info, an absurd promise or unclear tags; such that people will wonder what could be inside? The time and frequency of email sending should also be optimized to get more clicks and conversions.

Provide appropriate call-to-action feature in the email, such that people can visit your website or call you or go to your store easily through the email. Always send a follow-up email to the previous email, to know why people are not converting. A feedback is very important for getting more sales.
Birmingham SEO agency insists on these three broad ways through which email conversion funnel can be widened. You may believe it or not, every business needs it and every business should optimize emails too to engage more with customers