Tapping into the Customers’ Psych to Get More conversions

A human mind works in a strange way and it is very hard to understand. There is a definite set of instructions (more like an algorithm) on which it works; which is generally called psych. To gain more sales, retailers need to understand the psyche of their customers and target them accordingly. One-to-one communications, order history, navigation on the site, profession and queries can give a clear insight of customer’s mind which retailers can use to amplify their visibility, click through rates and conversions. With the help of Milton Keynes SEO, we have gathered five such customer’s thoughts which can help you to draft a better marketing strategy. Without further ado, let us start with these psyches.

Preference to known brands

Customers give preference to those brands and products which they have already heard about or seen an advertisement of. With the familiar products, the risk of getting a bad product is less, so even if a better option is available, they choose the known products.

Retailers should invest more in the marketing campaigns. They should increase their reach to the customers by advertising online and offline. Search optimization takes time but not Social Media marketing. You can establish a good image in the market if you have right tools and expertise.
Gaining is less important than avoiding loss

Money is very crucial and everyone want to get the best out of it. In the case of a doubt, customers invest in the product where chances of loss are less. If given choices between two products- one with 8/10 rating and other with 7/10 ratings plus free shipping, then more customers will buy the second product because they do not have to pay shipping charges. There are chances that both the products fail to deliver, but at least, for second product loss is less.

For taking advantage of this ideology, retailers need to provide best deals to customers such that they can confidently buy products. Send emails to customers regarding these offers such that they do not miss out on any.

Certain things are more important for the time being

Customers make the purchase after going through a whole journey of identifying the need, search for products, comparison and then price consideration. If you provide a good deal to them at the time of the first search, they will more likely ignore it because now buying is not the priority. It only sets their bar of expectations high. Next time when they visit you and do not find a good offer, they will not buy.

Target your visitors according to their customer journey, if a person is a first time visitor, only offer the subscription benefits. When he is comparing products, highlight the good points about your product. When he is considering the price, drop an email about some exclusive coupons. Thus, you can get more conversions and booming sales.

Avoid Subscriptions for the things that are free somewhere

We do not subscribe at every website we visit. In fact, those subscription boxes are a horror, when we are going to download a movie or a simple pdf and the site asks for registration, we immediately drop the idea of download because somewhere the same kind of content is available for free.

To draw audiences behind the subscription box, you need to make your free content the best out there, such that readers would think that they will not get such content anywhere on the net. Only when you show them the uniqueness and utility of your ungated content, product and services, then only you can grow your email list of subscriptions,

When page of search results does not contain desired results, change the search words

A very few people go to the second page of the search result to find the required answers. When a particular search query does not display intended results, searchers change the words and style and try to find the answers. No one wastes their time in the hope that the next page may have the desired results.

To target organic audiences, you need to be ready to experiment with your keywords. Dynamically update your keywords with the changing search patterns. Use synonyms of the keyword in the content to increase the possibility of making an appearance on the first page of search results.
The customer is the almighty in the sales and marketing world and not knowing the customer’s intent is a big mistake. Leeds SEO believes that understanding your audience is very important for the success of a blog, website or online business. What do you think?