Tuesday, 8 December 2015

Search Engine Optimization is the key tool that makes online businesses exist nowadays. Google always tries to make search engine results  more relevant with respect to query and this becomes the reason behind why people owning online shops have to scratch their heads. Changes made by Google in the search engine algorithms lead to create unpredictability and uncertainty in equation. A lot of businesses adopt unethical techniques in order to rank their websites higher in search engine result pages that in turn leads Google to avoid or penalize such websites.

Search Engine Optimization services are provided by many eminent Top SEO companies locally and globally. These firms uses many tools that may bestow an aid in understanding that where the algorithm change may alter your performance and ranking. Such tools let you know that where exactly the changes are required in your website. The tactics used analyse and observe the performance of your website in the same way Google does. Using this information you may strive to maintain the same top position in the search engine pages that you have been maintaining since years. Such tools and techniques are listed below:

Webmaster tools: Google Webmaster tools explain the basics about Google search and assists novices basically. Using such tool, you may get to know that where your website is suffering from bad SEO and what parts are actually responsible to get you great leads.

Moz Pro Tools: Moz Pro tools help in tracking the failure and growth of your website. It is also available at free trial. It makes you understand that what parts of website carries that potential to show up on the first page of search engine results.

Check my links: This is basically a broken link checker and also helps in the final reviewing of your website before it goes live. It just takes few minutes to differentiate between broken and healthy links. Broken links are highlighted red while healthy links are shown in green.

SEO report Card: SEO report card provides a report regarding all important information of your website like rank analysis, on site analysis and website accessibility. It is very useful to find out that where do you stand among your competitors.

Screaming Frog SEO Spider: It serves to be a useful tool for large websites that needs their websites to be analysed in few seconds. The full version has to be purchased while the LITE version is available for free trial. 

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