6 Most Effective Google Algorithm Updates

Search Engine Optimization is known to be the best practice to make your website rank higher in the leading search engines. SEO is the new age marketing technique. There are several algorithms and numerous ranking signals to deliver the webpages. It is necessary that you should look after the latest Google SEO updates as Google introduces changes to its ranking algorithm regularly. SEO agency in Manchester can help you to achieve the best results. It is important for you to follow the algorithms and use the best SEO techniques to enhance the optimization of your website and to create better user experience. It can help in the growth of your online business. Some of the major Google updates are:

• Panda Update: This update was launched in 2011 and it is one of the most important updates. The websites which have duplicate, plagiarized or thin content would not be able to rank on search engines. The content on your website should be unique and original.
• Penguin Update: This update is launched in 2012 and it helped to catch the websites which are manipulating and spamming Google’s search results by using spammy and irrelevant links. It is important for you to remember that penguin has been Google’s core algorithm. It is necessary to remove the bad backlinks from the website.
• Hummingbird Update: it is one of the most popular updates launched in 2013. It tends to play a significant role in the ranking of the website. You should not create low quality content and should avoid keyword stuffing to rank higher on the leading search engines. You can also rely on latent semantic indexing.
• Pigeon Update: It is the major update launched in 2014 and the main purpose of the Pigeon update is to make the marketers focus on providing the search results based on the user location. Location plays an important role in Search Engine Optimization. The update also created closer ties between the local algorithm and the core algorithm.
• Mobile Update: Google’s mobile update ensures that mobile-friendly pages rank at the top of mobile search. It is extremely beneficial for your online business. Always remember that your website should be optimized for mobile. Google introduced its Mobile-Friendly search algorithm in 2015.
• RankBrain Update: It is the part of Google’s Hummingbird algorithm. It was launched in 2015 and it is known to be the machine learning system. Google also consider as RankBrain is the third most important ranking factor.

These are some of the major Google updates. It is important for you to understand that major Google algorithms should know to make your website rank higher. You should hire one of the Best SEO Company in Manchester for the growth of your online business.

More info: https://www.10seos.com/blog/best-seo-companies-austin