Tuesday, 24 May 2016

Customers today want to connect with your brand only if you are trustworthy and offer some really useful and interesting products and services as stated by SEO davao. They will connect with your services only if your content is spread through various channels and many people have liked it.

So, there is a new technique followed by marketers to achieve this goal and it is known as omni channel marketing.

What is Omni channel marketing?

Omni channel is a strategic and a holistic marketing approach which is used by the marketers today. This approach is used to gain user experience across all the channels and devices.

Apart from providing a holistic approach  omni channel marketing provides a consistent customer experience and also contributes to build brand recognition. Your target audience are aware about your brand though this strategy.

Best Practices for omni channel marketing strategy:

    Consistent imagery: Humans want that same thing to continue which suits their eyes the best. Hence use consistent imagery. This means that you have to use that same pattern as it will help in your brand recognition.

    Consistent voice: It is your brand and you do not want to let it go. If you have chose any team or a person to interact with your customers then let him do the work. Because people have created a bond with him and they would never like to break it.

    Personalize: When you have to focus on your target audience then you need to personalize because no one likes a generic approach.

    Think like your customers: According to SEO Iloilo to practice this strategy the best you need to think like your customers and understand their needs.


Examples of omni channel marketing:

    Disney is the best example of omni-channel marketing. You can book your trip on their mobile responsive website and you can even access your on-property hotel room with a Magic Band. They even have an app for their brand providing all the services.


    Target is another best example of omni channel marketing. You can shop from your PC or mobile device for shopping. All these sources provide best shopping experience.



    Coca Cola is also displaying the best example of omni channel marketing. It is the world’s most recognizable brands. It is being  sold in many countries and it’s branded itself as a deliciously refreshing beverage  Their innovative market strategy and branding ways has led to the success of this brand.


These were the most effective examples of omni channel marketing strategy. These brands understand the criti cality of the moment and know that what their customer need. There should be a strategy in everything and you need to learn that.

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