Google’s new AI, RankBrain- What it has for us?

Google keeps baffling the site owners frequently by secretly changing and updating its search algorithm. The PageRank algorithm which Larry Page and Sergey Brin introduced was in the right direction but it was not the ultimate solution hence Google keeps on trying new updates.

The search engine king unveiled new AI (Artificial Intelligence) and i.e. Rank Brain. RankBrain is that system which actually teaches itself how to do something instead of any manual programming and with this motive RankBrain will definitely help Google provide valuable results for search queries that were never seen before. According to Houston SEO company the recent search queries account for about 15 percent of the total queries that Google receives, which delivers a significant challenge to the search engine to provide useful results. RankBrain is here to solve this problem so all those businesses which focus on SEO are going to enjoy the benefits more.

Know more about RankBrain:

RankBrain is not a new algorithm rather it is just another signal which leads to the algorithm. It goes through all the web pages related to every possible search query and has the ability to predict connections between and among different words or phrases so that the algorithms used provide the best possible results. It is also useful for people who are searching for unique or ambiguous words and phrases, as the engine can easily interpret the intentions of the user that what exactly the user is in need of.

In a recent post by Jack Clark, it is written that Rank brain is all based on artificial intelligence and it uses this to add vast amounts of written language into mathematical attributes called vectors. If Rank Brain comes across a word or a phrase it doesn’t know, the machine can predict that which words means the same as the one in the query and hence filter out the results accordingly.

How fast is RankBrain evolving?

Rank Brain has just stepped into this digital world but the results have been very impressive. The algorithms have already become the third most important ranking factor and they are improving the search results.

Google is all set to introduce new updates to the AI in the coming era. The developers and researchers who are the creators of Rank Brain believe that it has a lot of potential and power, but they also understand that it is important to test Rank brain to make sure that it will offer the same quality results or not. Hence, Rank Brain needs to be able to accurately designed and updated to predict future searches.

Google conducted a research to check if RankBrain could make accurate predictions of which pages would rank highest as compared to the normal searches done by humans. This experiment proved out to be successful as it was able to predict 80% accurate results and hence it would be quite silly to say that it is not a masterpiece of technology. If these results continue to be there, then Google will put even more of its efforts into using this massive AI.

SEO vendors like Kansas SEO company as well as seekers are well aware that the changes caused by Google in its algorithms and their updates have always caused a tremendous effect on different websites. Some of them are under penalty, some suffer a great loss in ranking and some are removed from the index permanently. But while the RankBrain algorithm has received a massive amount of boost already and has made some changes to the search engine rankings, its impact is not that bad.

The brands who fall prey to these updates are those trying to compete for keywords that Google hasn’t tackled before. For instance, a company delivering a new product or service that few people have looked for may see a ranking shift. It’s worth analysing that future updates to the RankBrain algorithm could have a more powerful impact, so whether you are an established entrepreneur, an emerging firm or an SEO expert keep yourself updated according to this giant revolution.