Tuesday 31 January 2017

How Can Your Mobile Apps Be Useful For Your Events

Your events create buzz about your brand, people come to know about it in a better way. If it is a success your brand can earn more sales but if it fails you will fail along with it. So, you should take some precautions and cautions while the event is going on and even before it starts. What’s important is the buzz around the event. It can either create or break the event.

How to build that event buzz?

Top website ranking companies say that before your event starts let people know about it so that they can tell it to their friends and like this way the chain will go on. Make sure your event is worth the promotion. Content is one of the most important strategy to build that buzz you want. If your content has that power your event will definitely end up successfully. There are many mobile apps which provide several other features related to your event marketing:

    Your valuable Interviews with performers

     Some  backstage videos or rehearsals

     Any special updates

    Insight into the buildup of the show


Offer your visitors some mobile planning:

Many attendees will consider attending your event, but due to some or the other issues they might not be able to visit. You should make sure that you encourage them helping them plan their visit. Offer them tools to book accommodations and travel. Especially if the attendees are from some other cities they will find these tools very helpful and this will be beneficial for you. You can even  provide listings and location details to help people plan their visit. This is especially useful for events over several venues or days such as music/arts festivals or conferences.

Offer a personalized experience:

Events should be so attractive such that attendees like to personalize their experience and pick and choose what they see and do. A mobile event app is that perfect opportunity to allow people to choose and save their favorites. Provide them with interactive maps so that they can predict what they are going to get at your event and what not.

Provide proper event networking:

Your app should be so efficient that it should provide social and professional networking. This will definitely enhance the experience of your attendees. If your guests want to network but the possibilities are less then it may lead to a bad impression of yours on them. This may lead to the next year also when they do not return to your event.

Retains relationship:

According to website ranking companies your event app is not only helpful in organizing the event and its promotion but it will retain your attendees for future too. If they find your event informative they will want to remain in touch with you. This will help you to impress them more by telling them about your latest schemes and products through the app and this can also help you to improve your sales ultimately.

In the end...

Mobile is big business and becoming a business changer. If you adopt the mobile technology for your event it will differentiate you from your competition. If you think you will use this technology when your competitors will, it would be too late. No one will identify you as a leader if you are becoming the rat in the race.

How To Get Effective Response From Your Ad Copy?

Advertising has always been an important part of business. Even the top companies in the SEO companies list say that your advertisements matter a lot. If you own a business you have to promote about it and tell the people about yourself. So, if you want make each and every ad of yours as special and attractive here are few tips for you:

1.Readers are looking for ads designed for them individually:

So, do not try to address all the people out there. This will make you look cold and highly professional. Your audience will find you as you are only bothered about your brand and not for them. When you write your copy, think about the one person you want to reach out. Pretend you’re in a conversation with that single reader, presenting information on what you’re offering. This will have a positive and deep impact on your readers and prospects and there are chances they might convert.

2.Don’t be boring:

You cannot force people to follow your footsteps. You can only attract them towards it. To make your advertisement catchy it's better to write the content using small paragraphs. If you think any word is too difficult for the average person to understand then replace it with a rather simple one. If you are not convinced with this fact then it's recommended to talk to the local people and passengers near you. Once you talk to them you will find it whether you can use that word or not.

3. Essays are not needed:

That means do not get too theoretical as stated by companies in the top SEO companies list. Explain everything to the point and nothing more than that. Your copy should tell your readers exactly what your product or service will do for them, whether it will help them or not. Make sure your copy is filled with some required points that make it easy for readers to picture how they’ll personally benefit from using what you’re offering.

4.Write your copy in the form of a story:

Convey a story to your audience as clearly as possible. It should relate your products and services or the latest offer you want to sell. The story will deliver the importance directly and easily. People can understand it the way you wanted them to understand. Make sure your story instills that hidden interest as soon as the reader reads your first line. If the first line creates that connectivity that he or she should move further to read more, your ad copy is the best example for everyone.

5.Testimonials from happy customers are always welcomed:

Positive testimonials will help you to create a positive impact on your customers and prospects. But remember one thing that if you are going to publish the reviews from some well known celebrity then it might happen that people remember only that celebrity and forget about your product or ad. It's better to publish the reviews of someone among the audience only. This can strengthen your sales pitch.

In the end…

At the end what matters is how many sales were you able to make with the help of your ad copy. Hence try out these ways to enhance your ad copy methods and attract more number of customers this year.

Keep A Watch On These Marketing Trends in 2017

Marketing trends have changed a lot in a few years. The concept of digital marketing has taken this sector to anonymous heights and this is indeed a positive indication towards global success. SEO company rankings shows those companies which are able to stand out. As there are changes every now and then it becomes extremely confusing and hard to predict them and it may drive you back in the race.

So, here are some latest trends to keep an eye on in 2017:

1.In depth content:

Content plays a vital role when is about marketing. Everybody knows that then what’s new in this? Content marketing has been adapting and growing over a decade now.  It’s no longer enough to have only strong keywords, links, and good meta tags. Your content needs to be relevant and interesting enough for people to read more than just a paragraph. With so much content out there, every piece needs to reach exactly the audience looking for it. If it does not contain that extra spark it will be lost in the crowd of just similar contents.

2.Social media campaigns:

The social media landscape has also been innovated a lot and especially for the field of marketing these innovations have turned out to be very useful. This platform is taking over as the primary source of news, ads, and other information, If your company is still not having a social media marketing team then you are lacking somewhere. From Snapchat filters to Facebook Live events, companies which are suing all these latest features will definitely see a positive growth in their ROI and SEO company rankings.

3.Interactive content:

Various amazing events are a new source to attract your customers. You must have heard about the Ice bucket challenge, though it was for a cause but it also attracted millions of people around the globe. This is because people like to get involved if there is a reason behind something. So if you are able to make people a part of something really big they will be loyal to you.

4.Share your personal stories:

Everyone wants to know the story behind your success. Tell the world about it without any hesitation. Let them know who you were and what are you now. If you give a face to your brand people will feel more connected to you and nothing can be better than this. But ensure that you are sharing your real story. If it is manipulated or fabricated by you it can lead to harmful situations. You may lose your prospects who were hoping for something better from you.

5.Specific audience:

Rather than reaching out to random people daily it's better to target more audience specifically. Be specific in targeting your audience because it is a much better approach. Having a random campaign that tries to appeal to everyone is going to make your brand fade into all the other content out there. Determine and find out the specifications of your particular audience, from education level to associated likes, it will be more painstaking but will definitely help you in growing your business.

The next trends to set this year can be anything and whether it is virtual reality, artificial intelligence, or immersive marketing, having the ability to be part of that technology will be essential for any company hoping to grow in 2017.

Free Business Marketing Tools That Will Not Cost You A Thing!

The list of best marketing tools is filling up day by day. There are infinite tools available which can provide you the best services and assistance in your business marketing. But one major thing which you focus on before selecting the one for you is the price. Even the leading SEO company experts say that features and specifications do matter but you have to see your budget also. What if you get the tools for free? Nothing could be more amazing than that.

Here’s the list of some effective business marketing tools which can help you promote your work far better and that too for free:

1.Portent’s Idea Generator:

As the name suggests it provides the idea for the content. There are times when you are short of ideas about what to write about any particular topic. This tool makes your task easier. You just have to write the name of the topic and it will list all the possibilities of content which can be written out of it in the form of a heading. You can choose any one of them which suits your business or you think it is unique and can attract the readers. For example you searched for ‘small business marketing’, you get one of the options as ‘The 5 best small business marketing ways to help you out’. You have to go with the most appropriate one.

2.Hemingway app:

Hemingway has the power to simplify everything. Experts from every leading SEO company recommend this tool because It makes your sales copy more impactful and presentable for almost all the audience whether online or offline. It makes it simple and properly understandable by picking up returning the color coded alerts and by analysing your content. This app understands that simple content is more impressive and cuts through the noise.

3.Pablo by Buffer:

When it's time to produce compelling images for your social media posts and make your content better there is always some or the other problem producing them. So, it’s time to leave that worry behind because Buffer is here to produce fascinating social media images and enhance your content. Buffer has access to over 600,000 free images,photo effects. It provides even better images with ease as compared to complex tools like Photoshop.

4.Open site explorer:

When you are talking about content promotion or business marketing, you have to talk about SEO and links. Links are a big deal when it comes to search engine optimization. Open Site Explorer allows you to enter the URL for any website and it immediately returns all the inbound links. It also reports the page and rank authority for each and every inbound link. This is important because Google and other search engines will reward your site if other high authority sites are linking to it.

Open Site Explorer is also helpful in letting you keep an eye on your competitors. What high quality websites are linking to them? Is there opportunity for you to gain a link with these same sites by any means? All these aspects can be covered by using this tool.

In the end…

All the above mentioned tools are available for free and this the best thing about them. You can get the superb services without any cost. 

Know when your Project will cross the Budget with these early warning Signs

The lack of discussion in a proper manner, meeting as well as communication with the client may lead to many issues when the project is decided. Experts from seo company birmingham, say that, there are many chances that it might lead to high cost than the one which was estimated during the meeting. Although, there are no such initial indications and the agencies as well as clients, both can’t predict that the cost of the project might increase.

Here are providing you with some of the warning signs which will allow you to analyse and understand that your project can exceed your anticipated budget:

    When the decision maker is not involved:

A decision maker is the one, who get involved in the project for making final decisions and handover the project well to his team to manage it properly. There must be a person who could maintain the project finally to decide all the final solutions. If there is no one for doing all these tasks, then obviously, there will be random decisions and this might lead to over budget. If that person is absent at the time when you are making final decisions related to your project, there are many chances that your anticipated budget gets exceed. You can interview the one and understand the different ways of making decisions.

2. When the requirements are not defined clearly:

This usually happens when there is lack of communication among the team members. Even after conducting meeting before implementation of the project, there might occur such a situation where the client will not be able to deliver the entire requirements. You must keep open the doors of communication between you and your client to avoid such confusions since, if you come to know about the other things after the completion of the project then you will have to take your project far further than the estimated price.

3. When the initial targets are missed:

If your client has not provided you with any copy of the project report then get it clear in your mind that the client’s team is not working properly. They are not considering that project as their major priority. This behaviour might obstruct the deadlines of your projects and this will definitely lead to confusions.

According to seo agency bristol, make your clients understand the significance of every milestone. Tell them by any chance if targets is being missed, then it might lead to the rise in the budget of the project.If the rules as well as opportunities are not followed at the initial stages, then the whole project could be just a mess.

4. No clearance of roles and responsibilities:
When the team members are not clear with what tasks they have to make out while doing the project then the main problem arises. Imagine that your team members are confused for their role? They will definitely commit many mistakes and this will ultimately lead to use more resources and more budget. So, do not take risk in not making your employees understand precisely that what are their tasks. seo agency bristol conducts a separate meeting and make each and every member informed related to his or her roles and responsibilities.

3 Amazing Things Every Entrepreneurs Must Learn About Public Relations and Digital Marketing!

In this digital world, many startup entrepreneurs usually struggle to market their companies by using digital channels. Many of them are led by people who are developers or salespeople but they lack experience through digital marketing and public relations.

If you’re an entrepreneur, here are three amazing things about marketing and Public Relation to give your company the best at being competitive within your target market:

1. Understand the significance of web search.

I’m very sure that you know how to use search engine, but do you understand how it work? Check out quick introduction to search engine optimization to understand how to make your company's website to rank for relevant terms.

According to york seo agency, search engines collect all the related information on search trends and consumers' use of mobile devices which entrepreneurs can mine to understand what their target audiences are searching for? That way it's possible to twist marketing messaging to make it relevant and more engaging.

Many SEO professionals use Site Explorer tool, since search engines such as Google and Bing value high quality links. It can be used to find out which blogs are linking to your site or your competitor’s site

2. Comprehend that social-media marketing takes sophistication.

Entrepreneurs without marketing experience work under the misconception that a successful social-media program should not cost much. They have an unrealistic expectations that every social-media update they blog post they write will go viral, instantly.

But organic reach through social-media platforms such as Twitter and Facebook has dropped dramatically as many companies leap onto these networks with the hope that consumers will catch a glimpse of their wares. Many sophisticated tactics are required to design compelling images as well as video which will translate into content audience want to see and engage with.

The competitive intelligence, the design work and success measurement needs effort and cost money. And if your company's site can't attract organic reach, you will need to invest in Twitter's, LinkedIn's or Facebook’s advertising programs to get traffic for your products or service.

Good quality costs money.

According to the statement of seo in perth, while spending money on social media, don’t simply think of return on investment in terms of how many sales it brings to you.

3. Know that PR pitches require savvy and context.

The lines among public relations and marketing have now blurred, thanks to social and digital media. In company's early days, many business owners and entrepreneur want a hybrid marketing and Public Relation services solutions to help in circulating their message.

Too often, business people consider Public Relation execution a simple matter for someone with contacts at sites. They it's just involves sending few emails so that next day story will appear in The timeline and people will call them trying to buy their company.

But journalists have so many stories and have tons of pitches to choose from.

That’s How your Data Security is Being Affected by Social Media!

You simply work and share it on social media, you share it from various locations, you share it on different social media platforms. It is Ok as far as you individually is concerned but what about your businesses? As your business grows and when you operate it from different accounts the security of your data is sometimes difficult to control.

london seo services throws the spotlight on such issues which was easy to handle earlier, as all the data could be protected by keeping everything inside the firewall but since nowadays, it is all  Cloud-based. Integration of Cloud technology with social media have totally disrupted this as it has created a uninhabited for new types of security to fill.

But apart from this it can cause a lot of damage since there are so many types running in and this also can leave a huge impact on your businesses as well. This is because data often travels unprotected through social media channels which lead to several insecurities and, when you consider how people over share, social media has become such a serious source for data leaks.

You have to dislike the post:

Has your employee posted anything related to your office on social media just like that?

seo expert london believes that, you never know that how even a simple post can become a gateway to mistreat your data security. Such posts can give the outsiders enough knowledge about your confidential data and information which can harm the security of your company. Your employees understand how to use social media and they do not worry but when the post is over shared it can become a prey to cyber crimes against the company.

How is data leaked, generally?

According to seo in birmingham, it could happen anytime. Data leaks can happen through any harmless post such as if you posted about relocating for work, then that news is still confidential for your company. It can also happen if you hit paste option with text from a work-related email and post it into the wrong window. It can happen even if your smartphone auto-corrects something you spelled wrong in a social media post to some project code name which you used in an email or when you had to send a personal message and accidentally made it a public post.

Insecurity is everywhere:

Access to social media is available on almost every device today. You can be at home, work, or anywhere with your phone, tablet, desktop or even with a public computer. The biggest place from where your data can get leaked is your mobile phone because doubles as a virtual office. Since you can access the Internet anywhere and anytime from your phone, information is shared in status updates and photos.

As the data security is at stake you need to be eagle-eyed. Secure my social is the perfect platform which is used by so many companies nowadays. You can deal with those overshared problematic posts and you will not need a separate employee to do that.

Software such as SecureMySocial can eventually diminish the need for managing employee profiles as well as posts and it also helps in maintaining the privacy for both business as well as employees.

Some of the most Link Building Mistakes Made By Almost Every Business Entrepreneur!

Since from the time when SEO has came into existence, Link building is being practised. In a major announcement, Birmingham seo agency stated that earlier, it was easy where you can practice this strategy but now the time is diversified. Nowadays, link building has become a lot more different. People are building links but they are not getting the latest factors and build many misconceptions and myths about it in their mind.

Here are few of the practised by many business entrepreneur :

 1. Giving preference to quantity over quality:

Many new small business entrepreneurs as well as SEO marketers tends to think that if they includes maximum links then they are more likely to get high traffic but they do not understand that one quality link is much better than any weak links. High quality links offers other benefits as well , such as they provides branding and referral traffic. In addition to this, using so many poor quality links can actually lead your website to get a manual or algorithmic penalty which can than be extremely difficult to recover.

2. Rushing the content:

People try to rush the content and try to stuff as many links in between as they can. Many SEO experts from seo bristol stated that, “If you will give more priority only to the links instead of your content, then not only Google, but other publishers as well, will think of it as a suspicious link and this may lead to the removal of their site from the Google’s indexing criteria.

3.Not diversifying:

When building links, many website owners mostly forget to diversify the links. This implies that they must direct their link to various sites which provides a strong knowledge related to the content. It might sounds weird since here you are making it random but this is quite important.

4.Your brand mentions:

Many business owners forget to display the brand name in their links as they will let you know that your brand has the full authority. You should mention it whether it is linked or not. So, do not forget to mention them.

5.Do not pay attention on realtionships:

When you start building good links, your relationships are will mean everything. Landing an opportunity with any publisher isn’t just a chance to build one link. It’s in fact a chance to build a strong relationships, where you get an opportunity to continually publish guest articles, earn inbound traffic, and get exposure to new audiences. This relationship must be your priority.

6.Failing to scale:

If you need to see that your link building campaign must gain momentum, then you will have to have to scale upward. This implies that you will have to write better quality content, working with higher-authority sources, and building a great quantity links and managing this growth process is difficult, but you have to do this.

These are few of the most common mistakes and are increasing tremendously as the entrepreneurs want to succeed bit faster. But in the race of achieving success they are just destroying link building. Link building is the chief process to attain the maximum traffic and success in SEO.

Monday 30 January 2017

3 Signs That Say It's The Right Time To Talk To An SEO Agency

Being an entrepreneur of one of the top SEO agencies, you must have possessed a habit of shouldering all the work and responsibilities in the early days of your growth. Whereas, on the other hand, there are some entrepreneurs who tend to force their employees to wear the hat of responsibilities, even if they’re not much qualified for that work too.

There are a certain number of elements of search engine optimization that can be accomplished by anyone especially the ones who are in their early growth stage. After accomplishing those specific elements, there arises the need of an SEO agency.

Consider some of the following circumstances when you think it’s the high time to talk to an agency:

Too Big to Do Yourself, Too Small to Hire an In-House Team
The most common aspect of seeking out for a quality firm for search engine optimization is that the company has reached the midpoint of capable of doing everything on its own and also being capable of hiring an in-house team for search engine optimization of your brand. It means that though you have done much for SEO on your own but you’re incapable of hiring full-time SEO manager. When you keep on growing you’re left with nothing to do on your own and even your in-house marketers aren’t having necessary skills that are required in your work. Then, this is the time when it is the right time to talk to an SEO agency and bring in some extra help.

You’ve Done Everything You Can on Social Media
Most of the new companies have started developing their online audience via social media platforms. Well, social media is an inevitable part of online experiences and you can get on there for free and manage your brand’s pages. Your social media followers may be the person who loves to keep themselves updated with your information, follow you for knowing your personality or any other reason may be. But, they’re not your target audience because they aren’t interested in buying your products. Therefore, your agency or firm should be able to leverage the work you have already done to get some instant benefits from the search engines. Here arises the need to talk to an agency!

Your Costs for Paid Online Advertising Seems Too High
PPC campaigns may serve as a great factor to boost your traffic but is an expensive way to get traffic to your website. PPC is a tricky thing that has to be monitored, tweaked and updated constantly. SEO, on the other hand, takes a long time, but once it starts going in a right direction then it brings a lot of momentum to your brand. As soon as you start building your organic search engine rankings, you will see highly targeted traffic without the corresponding costs for each and every click. This is the sign of talking to an agency for the SEO of your brand, that can help you get higher ROI.

Conclusion:
There are many other ways to get SEO of your company done. But the aforesaid points are the ones that are majorly taken into consideration while looking for an agency to help you out in augmenting your SEO efforts and drive high return on investment for your brand.

Wednesday 18 January 2017

4 Tips for Creating Voice Search-Friendly Web Content

Voice search is gaining popularity in the digital world since last few years. Day by day and year by year, people are relying more on voice search as compared to text search. In this revolutionary world, the individuals as well as brands are facing more challenges and competitions in their respective fields. Well, the experts providing best local SEO services believe that ‘voice’ is the future of web search. They stated that the majority of the search queries received by Google and Bing are via voice search on mobile devices.

Since last few years, voice search has discovered a lot of improvements in the quality of digital voice assistant like Siri, Google Now and Cortana. Below are listed some tips that are helpful for businesses to create voice search-friendly web content:

    Focus on phrases and longtail keywords

The searches are transforming from awkward keywords to longtail keywords. The brands and their target audience are becoming more specific because of voice search. It is so because the voice search uses natural language i.e. the way two people generally conversate with each other. There is a bit difference in speaking and writing. The keywords or phrases you use while writing will be different from those you’ll speak to digital assistants. Thus, to create content according to voice search, consider including phrases and longtail keywords in it. Content optimized for voice search engine optimization would therefore need to focus on this very crucial aspect of the nature of voice search.

    Anticipate specific questions asked in a conversational manner

Many times voice search includes entire sentence, so that the more accurate result can be obtained. Since voice search understands the natural language of a human, it helps him to find the desired results. To cater to your target audience, you should consider researching on the questions your potential audience is searching for. This enables you to answer specific questions of your target audience that too in a conversational manner. The more your content answers customer queries in the best and most useful manner possible, you can expect Google to take notice of it and rank the website or mobile site accordingly.

    Optimize your website for local SEO
The best local SEO services provider believe that optimizing a content is the greatest source to rank higher in search engines. In various researches it has been found that the voice search is more likely expected to be local in nature. Keeping this perspective in mind, businesses should keep their profiles and other related information up to date. Search for the questions that your target audience is more likely to ask to the digital assistant and create relatable content that can provide accurate answers to their queries.

    Make sure your website is ready for voice search

If you listen to Google, you’ll come across some relevant keys to ensure that your website is ready for voice search. It states that micro moments is the most effective key to capitalize on any kind of search specifically voice search. Since everyone is surrounded by electronic and mobile devices like tablets and smartphones that are easy and convenient to use. They are treated as the first source of information.

Thus, mobile and voice search are the elements to be focused on majorly by every brand. A mobile site is expected to load quickly, be user-friendly and should contain relevant information for a voice search query. Doing all this maximises the chances for you brand to be chosen by the target audience.
 

Tuesday 17 January 2017

4 best Ways to Find How Individuals Found Your Site on Search Engine!

As we are familiar with Google Analytics knows, this platform has kept keyword data hidden for few time. From last few years ago, it was quite easy to understand the exact words users are searching for, to find your site on search engine, but since from the year 2011, Google has started retaining that information, and most of the data became unlocked or 'not provided' by seo company in uk.

Google says that this was a move for a greater privacy, on the basis that user's' website browsing practice are private and confidential information. By a happy conjunction for Google, this move encourages many web marketers to make a move towards Google Adwords to test out various keywords for click-throughs as well as conversions, but that is actually a paid service.

There are numerous ways available to unlock data. They are all legal, and allow marketers with essential insights into where to core their efforts while optimizing their websites.

1. SEO monitor.

SEO Monitor is a quite awesome solution for the unlocked or ‘not provided’ issue. The platform works by grouping the data from Google Search Console and Google Analytics. Around more than 120,000 keywords can be pulled in together and analyzed, giving almost an accurate idea of how people are doing to find your site, and where you must budget your time or effort to enhance traffic.

2. Notprovided.org.

In a recent conference held by seo company Cambridge, the had gave a talk to outline that how PHP can used to reclaim organic search keyword data. This method uses already-available code from own API library of Google which basically includes data that they've made available. They have also plans to make the code open source.

3. Your personal on-site search function.

One of the most useful tool for unlocking data can be found on Google Analytics as well. If your site includes a search function, it's more possible that users will be searching on-site for stuffs which they would search in Google. By accurately configuring Google Analytics for site search, you will understand exactly what users are looking for, and allow you to optimize the site. This is no doubt a limited method, as not all the users will use the search function, but it's a great way to fill in blanks for free.

4. Just ask people.

Obviously you're quite familiar with marketing pop-ups, fly-ins or email sign-up forms , which appear when you land on a new page, or leave the site. These always ask for email address, which is naturally an essential piece of marketing data. Perhaps equally significant is how user found your site. Instead of an email address, ask  "What you search to search for this page?" Even a response rate will help you to better understand your audience's search behavior.

These four best methods are valid ways of getting a great understanding for how people find your website, which allows you to optimize the site, learn how people find pages, whether they make an inquiry or a buy.

Monday 16 January 2017

4 Types Of Inbound Marketing You Should Follow

Inbound marketing is a tactic followed by the online business entrepreneurs and their marketers. It refers to a style of marketing that is constructed to bring visitors to your business website. There are two types of marketing techniques followed by top SEO firms. First is the traditional form of marketing known as outbound marketing, that includes push techniques like TV advertising, print advertising, radio advertising, public relations, direct mail, and telemarketing. Whereas, second is inbound marketing, that is all about joining the conversation in between that a potential client or customer is already having with them. As soon as the visitors reach your content, the main goal is to convert them into prospective buyers.

It is not about creating a want or a need; it is about satisfying existing want or need. In other words, the target audience finds your content online and when they feel obligated, they rise up immediately to join the conversation.

So here’s what exactly constitutes inbound marketing!

    Search Engine Optimization (SEO)

Search engine optimization is a methodology of various strategies, techniques and tactics used to increase the number of visitors by securing a high-ranking placement in the search engine results pages including Google, Bing, Yahoo and many others. It is the practice of making changes in the various areas of your website, so that the search engines may identify you and deliver the target audience to your website. Various firms follow inbound marketing tactic to deliver SEO services to its clients.

    Pay Per Click (PPC)

PPC is a form of advertising, where an advertiser pays a certain amount of fee every time its ad gets a click. It is a way of buying visits for your website, inspite of earning them organically. PPC advertising is based on keywords because the keywords match the intent of the search query. In this form of marketing, keywords are paid so as to ensure that the ad is placed on the website.

    Social Media

Social media is a great source of marketing your brand. It provides you with an opportunity to connect with people and build more credible relationships with them. It is a form of inbound marketing because the prospective buyers essentially come to you when you share any sort of content with them. The lifeline of this strategy is that the people don’t like to be marketed at by anybody. They themselves choose to receive messages and other sort of informations related to any particular product or services via social media.

    Content Marketing

It is the biggest and the vital part of inbound marketing strategy. The content marketing tends to create and sharing useful and relevant information with the target audience. This establishes a credible and reliable relationship among the brand and its prospective customers. You can share several kind of content with your target audience. It includes videos, images, podcasts, textual content etc. The most common and intrinsic way of sharing a content is ‘blogging’. But while creating a content either a podcast, blog or a video, you should make sure that the content is adding something quite valuable to the knowledge of the readers.

4 design tips To make your Social Media images Rock

Humans by nature are visual beings and for this reason, images and visuals make your content more shareable on social media. But you can’t just add any photo and hope for the best.

Low-quality, poorly edited or blurry images simply won’t work. Social media images are a vital part of your content reaching the maximum number of people. Your social media efforts not only helps in brand awareness but also affect your SEO efforts. More engagement on social media means more visibility on search engine says professionals from the Best Seo Company In Dallas.

To make sure your social media efforts do not drag down by your images here are some design tips for highly shareable social media images.


#1. Choose colors carefully

Colors can either make or break your images. It helps to set the mood, create an atmosphere, convey emotions, and even evoke strong individual experiences from someone’s past. 90% of snap judgment about a product made through color alone.

When choosing color themes for image components such as text or graphics, you need to consider your brand. For best results, align colors with your brand guidelines and voice.

For instance, if you are an inspirational, light-hearted, and creative brand, using bright and cheerful colors would be appropriate. If your brand is for rugged and outdoorsy types, you might want to choose an earthier palette to depict this.  

#2. Add contrast with colors, shapes, and sizes

Contrast provides differentiation between elements, making one “pop” or stands out more than the other elements.

The use of effective contrast is a great way to enhance your social media images. Without contrast, your design might turn flat. But with too much contrast, your design can become cluttered and nothing will stand out. So without under and over doing it keep the contrast with Colors - playing light colors off of dark colors, or vice-versa

Shapes - symmetrical shapes can play alongside the asymmetrical nature of organic shapes.

Size- making certain aspects of the design bigger or smaller than others.

#3. Highlight your Brand

Another issue with social media images is that they do not brand their photos. You can highlight your brand for example on Instagram make your images branded with your logo so if someone decides that they really like the image you have posted, and they choose to repost it on their own social media accounts, then all their followers will know that the image originally belonged to you. Makes sense, right?

#4. Be consistent when it come to text and typography

Many brands use text and typography with their images, but it needs to be well-positioned and relevant text. When using text in social media images, ensure that it is clear and concise. If you want to write anything longer put it into the image captions instead.

It’s also important to commit to a typeface and remain consistent with it across your social media images.

#5. Hierarchy

Place the most important elements in the biggest fonts. Hierarchy is important to make sure that you are getting the most important message across first.

To take full advantage of this design principle, understand your goals. Establish the most crucial message at the focal point and then use other design principles to make it stand out.

Experts from Austin SEO company say that if the images are designed accurately for social media it can help in generating great traffic and engagement, thus also improves rank in the search engine result page.

Marketing Strategies Combat: Digital vs Traditional

In the 21st century, the economy runs on the art of persuading people to purchase products and services. However, in the recent years, there has been a gradual shift from traditional marketing to the digital mode of doing things. This has left many potential entrepreneurs and investors wondering whether to stick with the tried and tested tactics or adopt the entirely new online trends.

If you are still not able to decide between traditional and digital marketing strategies, check out few pros and cons below, suggested by St Louis SEO expert before making the decision.

Traditional Marketing

Traditional marketing refers to the selling your product to the general public. This incorporates methods like distributing business cards, ads on Magazines, flyers, paying for TV commercials and canvassing.

Alternatively, traditional marketing refers to the way of branding to your business without relying on the digital means. This also means including the old fashioned way of growing your business using a carefully cultivated referral network.

Pros

No one can deny the fact that people have a strong affinity to the traditional marketing due to its familiarity and longevity. Additionally, traditional marketing is also the best ways of selling your brand to the local audience.

Cons

When you look at it from long-term and large-scale perspective, traditional marketing is not only expensive but also quite static and inefficient. There is no easy way to gauge the effect of a new billboard in the town. It’s much harder to track the results of traditional marketing campaigns than the online marketing campaigns.

Digital Marketing

The sphere of digital marketing strategies revolves around using interactive social media networks and the Internet to sell the products and services. Unlike traditional marketing goal of digital marketing is that your potential customers should be able to find you and not vice versa.


Pros

Given the unrivaled popularity of Internet, digital marketing has grown to the to the powerful means of reaching an infinite number of potential customers. While it can be tailored to the targeted localized audience, it can have a global reach as well, if done appropriately. Due to the interactive nature of digital marketing, it is easy to gauge the customer feedback through may social media outlets available out there.

Cons

While efficient and effective digital marketing requires a lot of training and know-how. You have to be familiar with the Internet practices and social media branding to realize any meaningful results with this mode. Otherwise, it can take much longer time, i.e. months or years for a digital marketing campaign to bear fruits.

In the past two decades, the world has transformed into a highly digitalized environment. Everything, including old school paperback magazines, is now published on the internet. Complex financial tasks are now completed securely online via portals and hubs.

Thus being a smart entrepreneur, it’s only practical to invest in digital marketing rather than its traditional counterpart. Every business nowadays of every shape and size should have an official website and have a solid social presence to grow its online consumers base.

Working with top SEO companies San Francisco would help in strategizing your digital marketing campaign for your business online success.

Thursday 12 January 2017

Best Twitter Accounts To Learn About Social Media Marketing

Social media is like your best friend through which you can connect to the world or tell about what you want to convey. Although it had lost its significance somewhere in between according to top local seo companies services in Chicago but it's again creating a buzz all over. There is no single reason for which we are bothered about social platforms but there are ample of them, like:

    Getting a lot audience and valid traffic on our site

    Generating leads

    Sometimes converting these leads

    A good medium to share our best content publicly

    Connecting with our audience directly and somewhat personally


And the list goes on…

So, if you did not believe in the power of social media till now then it's time to jump in this pool right away.

I am here to let you know more about its advantages. If we are talking about social networks then Twitter is one of the major platforms to talk about. It is not only a story of millions of hashtags but it has really helped businesses to grow and generate leads.

Here are some major Twitter accounts suggested by listings For best Seo Companies Services In Dallas which you should follow to learn about social media marketing. These famous individuals will help you to initiate your social media marketing campaign:

1.Jay Baer:

 Jay Baer is the president of Convince and convert and is ready to give the advice regarding social marketing to customers out there. Jay is a New York Times best-selling author and a prominent marketing guru who tweets advice and best social media marketing plans to thousands of fans. He leads a team of digital marketing and customer experience professionals.

Follow him on Twitter to know more.

2.Kim Garst:

Kim Garst is the founder of ‘Boom’ which is a social media business consulting firm where small business owners, entrepreneurs, and marketers go to help with. Kim is also an esteemed entrepreneur takes interest in giving advice to his audience on various techniques of social media marketing. Therefore, he keeps providing social media notes to entrepreneurs and large organizations.

3.Jennifer Preston:

A writer at The New York Times and a lover of social media, technology, and politics, Jennifer Preston does a great job on twitter. She crafts out  articles related to the above topics and presents them with spices of journalism skills.

4.Ryan Deiss:

Ryan Deiss is the owner of Digital Marketer and the author of some of the best blogs and twitters featured videos. Most of his blogs are about strategies for building an email list quickly. He launched his first website when he was in college  and since then he founded more than 40 different businesses.

The list is not over and I am sure it will keep on increasing if the love for digital marketing techniques keeps at this pace. People will develop their knowledge and will impart it to others becoming legends. So, if you want to be updated with the latest techniques you should follow them and enlighten yourself.

Technical Writers Need To Practice These Exercises

Writers have their own way with the words. They know how to play with them, use or ignore them. I have come across many writers both creative and technical and I have realized both of them have a lot of difference. Creative writers are no doubt blessed with their own style of writing and coming out with extravagant thoughts and ideas but technical writers are the god of research. Even the Best companies for Seo services In Calabasas say that the amount of research they need is something very appreciable.

Here I am listing some crucial points which should be practiced by every technical writer before starting a project:

1.You have to keep on doing it without hesitation:

This is for those who are new to technical writing. If you are afraid about the new technical project then I think you will land into more problems. Instead of moving away try to look around and find some motivation to write it down. Once you deviate you will come out of that way. So, try not to leave your computer and keep writing about the topic. Everybody knows that technical writing needs a lot of research but this does not mean you will spend most of your time researching, start writing about the subject that comes to your mind.

2.Prepare for the best:

According to best Seo companies services In California once you get to know about the topics and project start your research there and then. If you will start right away it will reflect in your writing. So, be prepared with the stuff that you need. As this is all about facts and specifications, properties of a particular software or some technique hence you need to collect all that information. Anything incomplete and you are caught by the reader. This will lay a question mark on your capabilities.

So, to keep away from risks you have to be proactive.

3.Organization is all you need:

The most important thing that I have learned from these technical writers is that they know how to organize their work. Technical writing is all about diligently organizing the facts in the writeups. If you are putting all the technical stuff in one go then I don’t think so your readers are going to find it interesting. To make it more readable you have to learn the proper placement of facts in your articles or blogs. Plan, write and read it yourself, if you are finding it boring then how can your readers enjoy it? So, learn to organize.

4.Keep at it:
Interacting with technical writers daily has opened me to their mindset and way of writing. This is true that if you are a writer then too it's not necessary that you will always write your best. There are times when you cannot present what you actually wanted to but at least you can edit a bad content. Quitting something is not the way of writers they will do it and I think that’s what when they start converting into professional writers.

Are You An Entrepreneur? Join These LinkedIn Groups To Build Connections

Every entrepreneur needs a connection to contact the other entrepreneur. The business to start a whole new organization is not a child’s play. It needs a lot of smart work, hard work and of course, contacts. So, as you all know Linkedin is the biggest professional network that any person has ever known hence, you should also be an active part of this network. Being only a member with your own personal account depicting all your qualifications and experiences is not enough, you have to be a part of some really important groups and communities.

You need connections to know more about the businesses, how did they start and made their own significance in this industry. People from every field have joined these communities and you will even find the top local Seo consultants and consulting services In USA as their member. Coming in contact with experienced entrepreneurs and more skill savvy in  a particular area will nurture you more.

Now, the question is how will you get those connections? Join these Linkedin groups and you will know it all. At Least it can be a start for all the the small business owners and entrepreneurs.

1.Bright Ideas And Entrepreneurs| Small Business Startup Community: This community is serving the businesses since 2007. It was formed with the motive of discussions and idea sharing among all the entrepreneurs of the world. The most credible thing about the group is it already consists of 18000 members and is still counting.

2.A Startup specialists Group|Online network for entrepreneurs and startups: The community holds a huge amount of membership of 2,40000. It is considered as one of the largest groups of entrepreneurs, startups, business experts all over the world. So, you should also be a part of it to have a deeper insight into the entrepreneurial world.

3.Entrepreneurs Meet Investors: This group is here to help all the budding startups and small business owners. Whether you need some amount to start an organization from the scratch or you want to grow your business you will get the required help from here. It contains around 6000 entrepreneurs and investors.

Get ready with a superb business plan and join hands with the investors here.

4.Band of entrepreneurs: The group consisting of more than 22000 members is a non profit organization of, by and for entrepreneurs. It is ready to provide help related to legal, technology, resources and much more.

5.Digital marketing: This group is just going to complete its huge membership to 100000. It is here to boost the knowledge of the startups in the field of SEO, PR, PPC and other techniques of digital marketing. You will get to see many top local Seo consultants and consulting services In USA as a member of this community.

6.Entrepreneur’s network: This entrepreneur network has more than 29000 members and was founded in 2008. It consists of all the renowned and budding entrepreneurs. This group is formed to help them to ask and answers various questions.

These are only some of the options out of hundreds of important groups present on Linkedin. You can search for them by typing keywords like ‘entrepreneurs’. You might find a group which can connect you with success. So, it's time to develop your connections and join these Linkedin groups.

Step-by-Step Guide for Creating First Mobile App

Here we provide you with an amazing guide to get started, which is drawn from experience for many years, which will help you to build and market mobile apps and makes you among one of the Best Mobile App Marketing Companies.

    Get an idea or a problem.

Maybe you wish to make an app but what if you don’t have an idea? This is one of the greatest problem.

Successful business tycoon solve problems in such a way that you even could not have imagined. When you see around you, every brand, product and service were created to solve problem. Like you want to go one place to another faster, you brought a car. You want to go from one country to another faster, you go through planes.

List down all the basic problems in your daily, once you have a comprehensive list, start to think that how you can resolve them.

    Identify the need.

Validation makes sure that demand still exists for your mobile app. You can also validate your idea by using the Keyword Planner tool by Google to search for the number of people looking out what you’re trying. You could also build through landing page optimization company which broadly highlights your app idea and look for user who shows interest by an email signup.

    Lay out the flow and features.

Validating your app idea simply means that you have got something which people really want to use. At that time, provide detailing to your product onto a document, else, if you want to go further extra mile, use tool like wireframing.

When you put your idea down over a paper, make sure to be detailed. Include all the flow of how user will navigate your app as well as all the features. This will also aid your developer to understand your expectations clearly.

    Remove non-core features.

Look closely at all the features which you can remove. Provide only core value of your app idea. Do not make unnecessary features in first version and that can be added later as an updated version. This will lowers the initial costs of development and help in getting the market quicker.

    Put design first.

Design is not all about how your app appears, it’s about how user will experience it. Actually, Design is a just another way of making it useful look for a developer who puts design as his priority.

    Hire a developer.

Search a development company which has design talent and best development team. Go online and check the credibility and apps which they have created. If you really love an app from their portfolio which they had created, possibly, they could be the correct one for your brand.

    Integrate analytics.

Analytics allow you track downloads, make user engagement and posses your mobile app. Make sure to use tools like Flurry and Localytics, which has both, free and paid version.

    Get feedback quickly to improvise.

Once your app gets live on app store, customers' usage as well as behavior will give you an idea of how to improve and make your app better. Better keep an eye on the user feedback for furhter enhancement and keep building.

Best Mobile App Every Business Tycoon Use!

Today’s Business tycoons has a lot of information, connectivity and resources available immediately through Internet. This provides helped to many young and experienced entrepreneurs as they find it easy to get what they need to make ideas and execute their plans.

But not all tools are commonly known. With the availability of hundreds of mobile apps, how do you know which ones are good unless someone shows you in right direction?

Here, we had bring forward five best apps specified by the best rank checker software, that every business tycoon should use:

1. Evernote

Evernote is extremely popular, rather, it is one of the best tools which is used for organizing your thoughts, insights as well as plans. Showing either as desktop tool or mobile app, Evernote works as the perfect note-taking system. With so many available tools which perform searches, make to-do lists and sync devices, you can immediately turn any meeting into immediate organized bundle of the most important takeaways. It also helps you to use annotations, brief notes or even sketches to mark down the essence of several ideas for later use.

2. Free WiFi Finder

According to the Mobile app marketing agencies, if you’re often on the go, running all the way from home to office, to clients, and other random tasks. As a business owner, you’re compelled to do work when you find an extra moment. And nowadays, with so many technology, you need a place which offers fast and free WiFi. That’s where Free WiFi Finder helps. By using your existing location, the app creates a convenient map which shows all the locations near you,, which offer free WiFi.

3. Uber

If you are not taking benefits from Uber for your company, this is the time to start now. Essentially work as peer-to-peer taxi service, Uber takes you wherever you want to go around the city. If you’re just startup and get limited access to monetary, UberX provides low-key transport for cheap price. It also provides you a black car service which you can make use of to show a meeting where you want to make a great impression. And you can also send a ride to someone other, or maybe you want to bring a client to your company.

4. MobileDay

Few business tycoons work only in an office setting. Maybe you work from home, or coffee shops, from client locations and other remote areas. MobileDay is makes sure to despite your absence from office, and you don’t miss important meetings. It manages all your plans, provide notifications to you when it’s time to go for a meeting and also offers one-click functionality to call you.

5. Pocket.

Pocket is consider as the world’s best bookmarking app. Pocket help you to bookmark all content, whether articles or images and videos, and also sync information across many devices. If you’re busy to read an article, you can read it at a later date. As an entrepreneur, information are essential to your survival, and pocket makes sure you don’t miss an opportunity.

Trends Showing B2B Content Marketing Will Not Be Boring in 2017

B2B content marketing is an effective and essential component of digital marketing strategies. Since, B2B content marketing is in trend since years, but most of the professionals from top 10 SEO companies still ensure that this form of content marketing will grow and stay in the market for long. Whereas, on the other side of the coin, there are many such people who think that B2B content marketing may decrease in 2017. Here are elaborated some trends that show B2B marketing will not  be boring in 2017:


The video will increase: Since we have seen an immense growth in video content in the recent years, therefore the experts predict that the video will rise more in 2017. The video is an essential tactic of marketing strategies, without videos your brand will be unable to see positive ROI on your marketing strategies. Video leads to the success of a brand. When a video is used as a source of marketing, marketers reported around 80 percent increase in positive ROI in the last year, and this percentage is expected to increase by 10% in 2017. Thus, the video will enhance the B2B marketing strategy and hence, it will not be boring anymore.


Inbound marketers are creating more content: The reason why content marketers will be viable in 2017 is the consistent increase in the content creation by inbound marketers. Data reported and compiled by experts indicates that 93% of the inbound marketers are busy in creating more content on weekly basis. This trend by inbound marketers shows a ray of hope for B2B content marketing in 2017.


Social media is critical for content promotion: The experts of the top SEO companies believe that since years social media is continuously moving forward in the terms of trend, so it will rise in 2017 as well. The social media sites are leading platforms for content promotion. It will help your brand to engage and interact with your target audience at large.


Content is driving demand: Content is day by day becoming an inevitable part of marketing. It is the most important component for a brand to achieve high rankings in search engines. Experts believe that more than 80 percent of the brands are owning their own blogs and also other forms of online publication. If this practice continues, then there is nothing that makes B2B content marketing boring.


B2B buyers are demanding personalised content: The top brands are expected to create personalised content in the year 2017. The content should meet the expectations of the market and should be interactive for the audience to increase engagement among brand and its potential clients.


Influencer marketing: The next trend that is expected to sustain B2B content marketing is the inclusion of influencer marketing. The influencer marketing will be considered in such a way that the celebrity and the brand, both are benefitted greatly. With enormous benefits from this partnership, B2B marketers are bound to continue with content marketing in a bigger way.


VR and AI: VR stands for Virtual reality and AI stands for Artificial Intelligence. Both of them are leading technological trends of the content marketing industry. It will make content marketing full of fun. Since Google is putting more emphasis on AI, most of the companies will be anxious to implement the use of this technology to improve search rankings.
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