Trends Showing B2B Content Marketing Will Not Be Boring in 2017

B2B content marketing is an effective and essential component of digital marketing strategies. Since, B2B content marketing is in trend since years, but most of the professionals from top 10 SEO companies still ensure that this form of content marketing will grow and stay in the market for long. Whereas, on the other side of the coin, there are many such people who think that B2B content marketing may decrease in 2017. Here are elaborated some trends that show B2B marketing will not  be boring in 2017:

The video will increase: Since we have seen an immense growth in video content in the recent years, therefore the experts predict that the video will rise more in 2017. The video is an essential tactic of marketing strategies, without videos your brand will be unable to see positive ROI on your marketing strategies. Video leads to the success of a brand. When a video is used as a source of marketing, marketers reported around 80 percent increase in positive ROI in the last year, and this percentage is expected to increase by 10% in 2017. Thus, the video will enhance the B2B marketing strategy and hence, it will not be boring anymore.

Inbound marketers are creating more content: The reason why content marketers will be viable in 2017 is the consistent increase in the content creation by inbound marketers. Data reported and compiled by experts indicates that 93% of the inbound marketers are busy in creating more content on weekly basis. This trend by inbound marketers shows a ray of hope for B2B content marketing in 2017.

Social media is critical for content promotion: The experts of the top SEO companies believe that since years social media is continuously moving forward in the terms of trend, so it will rise in 2017 as well. The social media sites are leading platforms for content promotion. It will help your brand to engage and interact with your target audience at large.

Content is driving demand: Content is day by day becoming an inevitable part of marketing. It is the most important component for a brand to achieve high rankings in search engines. Experts believe that more than 80 percent of the brands are owning their own blogs and also other forms of online publication. If this practice continues, then there is nothing that makes B2B content marketing boring.

B2B buyers are demanding personalised content: The top brands are expected to create personalised content in the year 2017. The content should meet the expectations of the market and should be interactive for the audience to increase engagement among brand and its potential clients.

Influencer marketing: The next trend that is expected to sustain B2B content marketing is the inclusion of influencer marketing. The influencer marketing will be considered in such a way that the celebrity and the brand, both are benefitted greatly. With enormous benefits from this partnership, B2B marketers are bound to continue with content marketing in a bigger way.

VR and AI: VR stands for Virtual reality and AI stands for Artificial Intelligence. Both of them are leading technological trends of the content marketing industry. It will make content marketing full of fun. Since Google is putting more emphasis on AI, most of the companies will be anxious to implement the use of this technology to improve search rankings.