Wednesday, 10 April 2019

SEO stands for Search Engine Optimization. It is extremely important for the growth of your online business. It has the ability to increase the quality and quantity of traffic. It can take your website to another level. In SEO, canonical tag is way of telling the search engines a specific URL that represents the master copy of a page.

Using canonical URLs is necessary because have variations so it specifies to search engines your preferred URL. It is necessary for you to understand that duplicate content issues can be extremely tricky and having the pages with identical or very similar content on your website can create a negative impact in the ranking of your website. It will lead Google to devalue your website when determining the rankings. Always remember that combination of different URLs of your web pages can create major Search Engine Optimization vulnerability. It is important that you should properly employ canonical tags to pages on your website and follow the best Search Engine Optimization practices. You can hire SEO Agency Cambridge to get the best services at an affordable price.

You should put the canonical tags on pages as many as appropriate. You should understand that visits from social media, referral links and internal site search can generate different URL and there are content management systems that tends to allow for multiple URL paths to access the same content. It will eventually lead to impact your rankings as Google crawl these paths and will potentially could identify them as separate pages of duplicate content that will affect your SEO.

You might want to delete or remove some old posts, products etc. That content can be linked to or referenced in other places and this is the major problem as that content will get deleted. It is also necessary that you should know that wrong canonical implementation can lead to huge issues. So remember that you should not canonicalize a paginated page. It is also important that you should make them 100% specific. Remember that you base your canonical on the requested URL. It is important that your content should be aware of its own URLs.

Canonical tags are the powerful tool in an SEO’s toolbox. You can use it wisely for larger sites as the process of canonicalization can lead to major improvement in your website. Search engines should know which version is canonical, it is similar concept to a 301 redirect but only without actually redirecting. You can perform a full SEO Audit of your website. Always remember that hiring SEO Company Cambridge can be beneficial for your online business. It is simple that if you have similar versions of the same content, you pick one canonical version and point the search engines. This is the best way to solve the problem of duplicate content.

More info: https://www.10seos.com/blog/best-seo-companies-kansas-city

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