Friday 29 April 2016

What you need to survive in SEO for long?

Google has been working for long on the web pages in order to provide quality and unique content and rank it in such a way that it draws user’s attention. Google has been terminating several web pages that lack in providing quality information. SEO marketers who are quite indulged in the process of gaining visibility on the highly shrinking organic SERPs must tighten their belts to get into a new war.

Search Engine Optimisation is a field that needs all the possible market assets to service for the longer run. However, the survival does not sound that simple, it can quite put you on your toes. So what do you need to survive in this business for long?

1.     High Organic CTRs

We can say that high organic CTRs is directly proportional to churning out highest probability for the success of SEO. The quality of your relevant keywords are analysed by Google’s Quality Score Algorithm; the cost per click and the rank of your ad is analysed by the Click Through rate that take you to your historic ad performance.

It is interesting to know that the better your ads perform as compared to the expected CTRs, it depicts on your high Quality score.

The upcoming SEO that is the future is not based on the fact of beating another page that is based on all the detailed version of social metrics, keyword usage, and the no. of backlinks you have used.

2.     How to optimise your SEO headlines and description

A we know that headlines and Meta tags perform okay in this race of SEO. The keyword optimised titles are quite proportional to “Dynamic keyword Insertion” for the purpose of PPC ads. What is needed is that the organic listings need to have an incredible click through rates. Make sure to test your headlines in accordance with social media updates that approves your content for using various headlines.

3.     Optimize for Task completion

Quality scores goes with deep and active tactics and one of the concealed thing in this regard of quality measure is definitely task completion rates or conversion rates. Google keeps an eye on your conversion rate more deeply than you. Google analytics track a million of sites at a time and in this progression it is simultaneously handling all the key content and task are competing. Based on a variety of criteria, you need to strive for more that planned engagement metrics that includes query and device type and time of the day. As compare to other similar sites your task competition must be better to compete for long term SEO. The vivid industry of SEO is spread all across the globe and SEO Jerusalem and SEO Tel Aviv is astonishingly participating to make a difference in the world with the right approach.

This industry is vast and you can get your business running by not favouring yourself but favour the clients first. It indirectly flourishes your business and paves way for a clearer scenario to take over.
 
Rankings & Reviews of Top 10 Seo Companies

SEMrush Will Help You Get Your Relevant SEO Data

SEMrush has always been a powerful tool in helping you recognize the accurate user data and provides you a detailed insight of how your business is doing online. It's amazing features and broad facilities sometimes let you lose yourself amidst them. St. Louis SEO says that still there are businesses which do not find it easy to use or are ignorant from the outstanding features it provides to boost businesses.

Here are some of the wonderful areas where SEMrush has provided its best:

Organic rankings:

SEMrush is really an extravagant tool which helps you to know the website ranking, sub domain ranking, specific page ranking, sub folders ranking, ranking of the all the URLs and lot more pages and folders. The only thing is you need to know is how to work with it.

    For website ranking enter the root domain into its search bar without ‘http://’ or ‘www’. Then click on organic research sidebar. Scroll down to organic research positions. Here you will find a list of keywords and search volumes for which your ranks for.

    For subdomain ranking you have to follow the same process but after that under organic search positions create a filter.

    For a specific page’s ranking enter the full page URL with Http also. This tool will  recognize that you’ve entered a page URL and only show  keywords and rankings for that page only.


Keyword analysis and research:

SEMrush is helpful in providing a great keyword research experience. Many companies like St. Louis SEO are using it and have stated the same. It is useful in:

    Finding a ranking for a specific keyword by typing your desired keyword in the search bar of SEMrush.

    You can even get keyword suggestions for your content. You just have to type the starting keyword and scroll down phrase match keywords section. There click on view full report.

    Find keywords with specific no. of search results. Create the filter: Include > Results > (Greater than/|Less than/Equal) > 6,000,000 or anything else. This feature is used the least but it is highly useful.


Competitor’s Insights:

SEMrush has helped users to look into the competitor’s insights by going to the ‘Competitor’s’ tab under’ Organic Research’. Here you can get all the information about your search competitors. This data will include: Common keywords between various sites, the percentage of common keywords and the overall keywords which others use along with uncommon ones.

SEMrush has a lot more other facilities and features which can help you analyse your business more precisely. You should know it properly and integrate it soon with your business.

Rankings & Reviews of Top 10 Seo Companies

Top 5 wordpress plugins to boost your traffic

Is blogging your game, yes the world is getting avid with blogging and bloggers? Everyone is filling their scoop with this tasteful dessert that has all the benefits to fill your pocket. Coming to this world of SEO, blogging has undergone a big change and wordpress is trying the best of its plugins to attract the user’s interest. But in your stride of writing, and composing content that is filled with all the crisps, you may be forgetting about the traffic. Of course, content is the base and stands out from all the elements but what is the issue when you can amplify your web traffic with some best wordpress plugins. We tell you some plugins which even the digital marketing Philippines may not guide you for:

So, here are we unleashing some wordpress plugins that are capable to boost your web traffic.

1.     Shareholic:

Social media is booming, if it is not the prime part of traffic it is an essential part of traffic. If thousands of people witness and read your blog post, indeed you will receive an avalanche of traffic to your website.

To enhance social media sharing, the plugin shareholic is the best plugin to elevate the traffic with social sharing. With thousands of plugins available on wordpress, shareholic is one of the best from the league. With a clean dashboard, pretty icons, simple use, and with its connection with every social media platform it is nicest.

2.      Click to tweet:

This is another plugin in wordpress which brings twitter sharing directly into the content of your blogs. It let you create really nice looking twitter boxes that are attractive to user. This plugin allows you to turn the best tweets into your sharable tweet options.

3.      Yoast SEO:

To drive organic traffic yoast SEO is far more the best plugin. You really need to optimise this plugin for the search engines. It lets you investigate your post in the search results and whether the headings are long or just right. You can experiment a lot with this plugin. It also allows you to know if your Meta data make sense or not.

4.      Wordpress Popular posts:

The plugin that even the best digital marketing Philippines would suggest is wordpress popular posts. This plugin does not boost unique visitors to the site rather it boosts the time a visitor spends on the website and the no. of pages they visit. The name says it all where it tells you the most popular post on the site. Moreover, you can promote the post by a certain time frame.

5.      Optin Monster:

Email marketing is the best way to drive traffic to your website through email subscription. With optin monster using simple drag and drop tool you can simply create an attractive opt-in form which can be utilised to build the email list.

So, guys what are you waiting for? Install these plugins and ramp up the traffic on your posts.

Thursday 28 April 2016

How To Ramp Up Your Website Revenue Without Traffic Increase?

How does that sounds? Are you  bewildered or astonished? Yes, guys you can actually ramp up your website revenue without actually contributing to increase traffic on the website. However, in this world where everyone is well-versed with the importance of Search Engine Optimisation, possibly this could decode this mystery of gaining website recognition without gaining traffic. It is not wrong to say that many websites that hire the well-known agencies from the world to increase website traffic have actually failed in generating a good revenue out of it.

So, where do you see yourself? Putting up good investment and still not able to reap benefits. Well, you can still engage more people and generate revenue and boost it to heights by actually not attracting traffic to the website.

Watch out for some guidelines below and see the magic happening:

1.    Eradicate Objections:

You need to make sure that you do not assume that your customer knows everything about your product, service or market. By that you are turning many points unanswered and creating pits for yourself. This directly impact the conversion rate of your company. Instead, directly address the most common questions and concerns expressed by prospective buyer. Widen your thought procedure, and any objection you may come across, address it on your category and product pages.

Some common objections being raised are:

    Why pay you when I can do it myself?

    You charge too much – it’s not worth it

    Will it work?



2.   Deal with Fear:

In this competent world, everyone looks for working out with a strategy as no one wants to get ripped off in this ruthless world. When you go ahead and sell a product or a service it comes in a wide concern and is quite legitimate business. Overcome the fear that whatever you are selling is fruitful to the world and your services are legitimate. You may offer a no hassle, and money back guarantee. Strategies like this helps in gaining customer interest and you are able to attract many potential buyers.



3.     Recognise socially:

In this world where SEO has taken the world in its circle from SEO Marbella to SEO Sevilla, SEO agencies are making their mark everywhere on the globe. But if you want to stand out without even gaining traffic to your website make it socially. In this race what persuade a customer more is the testimony. The prospective buyers look for the reviews and testimonies before tapping in the real business.

4.   Pull your pricing:

Tiered pricing is something this market is galloping widely. All you need to do is bundle a set of products or services and offer each bundle at incremental price points. First, determine what price points the market will accept. Next, determine what products or services to deliver in each tier.

This prospect aids in

    Widens market opportunities

    Existing customer gets a path to move up tiers

    Customer gets a choice

    No additional services or products


By implementing above guidelines you are close to ramping up your revenue in quite a meaningful way with the traffic you are getting already.
 
Rankings & Reviews of Top 10 Seo Companies

How content marketing is driving conversion?

Content that you have created for your website plays a significant role in driving conversion and laddering up the conversion rate. Guest posts and the content through social media contributes largely in adding point to your content campaign.

You can play it either way, by putting persuasion technique that helps in driving content or by closely typing your content with the sales funnel.

The tips mentioned below will help in understanding it better way:

1.       Know your audience:

If you want to boost up your sale it cannot happen if you lack in the basic effort of understanding each other. You need to know the demands of your customer you are dealing with as the customer is the one who is buying your product. Let’s say you are an SEO company USA, so you need to target even the customers of SEO miami.

 Develop a more in-depth picture of their hobbies and habits it helps in getting to know their search types.



2.       Evaluate your channel:

Many people follow the strategy that is reversal of what I suggest. It has been seen many writers and bloggers after creating their write-ups look for the sites to publish them. It is completely wrong. I advocate a different approach; think strategically about where you want to publish your content before you go about creating it. A smart channel strategy focuses on publishing your content on outlets that your prospects and customers pay attention to.

3.      A well niche content selection:

Even the major SEO companies in Alicante focuses on well diversified content and then later does it work. But what it primarily asks for is a content that is well defined with specific keywords. At times even the big SEO companies of Spain fails in delivering this quintessential content oriented SEO. However, the need of the hour is tied with the prime aspect of selecting precise content that is valid and information friendly.

Content topics should be directly tied to your industry or brand and placed on a site that your core demographic reads.



4.      Measure and manage your campaign:

Depending on the type of content marketing goal you’re tracking and the reach of your campaign, distinguishing goals that occurred as the result of your content promotions from those that can be attributed to other sources can be difficult. With this attribute you need to keep your eyes wide open for a  content that is unique and can boil up the sales to your dream expectations-let’s say 25 %. If you’re tracking conversions that occur on your site –you’ll definitely want to take a look at the combination of Google Analytics Goals and Advanced Traffic Segments

5.    Grow your email list:


This is mandate when boosting up your email list by requiring users who can sign up with their email and suscribe to reach to the content as it can help you grow your email subscribers.
 

Wednesday 27 April 2016

Maintaining balance between recommendations and reader experience

These days it has almost become impossible to read anything online without bumping into the recommendations made for other related content. Moreover, most of these recommendations carry value not more than garbage. As per SEO agency York, these click bait articles usually serves for very low-quality websites which lead to the total wastage of the reader’s time.

In case, if you are also planning to put some recommendations for your page, you should know about certain points which I have concluded after the experience of several years.

Not every content recommendation is a waste

Well, if we consider every aspect of this topic then I have to mention that not every content recommendation is a waste. In fact, you will find some of the recommendations at the foot of this article also. But the only thing that matters through these recommendations is their logic. They should make enough sense for a reader to invest his time in. Also, it should be relevant to the page on which user is getting these references.

These references are basically the tools for publishers which are meant with a purpose of increasing their site’s usefulness and purpose for the reader.

But in cases where these recommendations are made without investing much of consideration, it ends up becoming a kind of a headache for the readers.

What is the main trouble with these recommendations?

There are various content recommendation tools available in the market which help in putting any kind of related content link on the basis of certain keywords on the web page. Many publishers simply use this tool with showing much consideration for their readers.

These days, the more knowledgeable section of the web users usually don’t click on these links. But in worst cases when they do, 90% of the page is filled with advertisements and 10% page is filled with the content stuffed with keywords. Plus, this kind of content usually spread through 15 pages on an average which further annoys the reader. Furthermore, this kind of pages automatically direct you to some worst parts of the internet with many pop-ups, auto-playing audio ads, rollovers etc. wrapping your screen.

I think there is no need to mention about the low quality of these articles now. Many amateur web publishers think that even if the link is not so relevant to their web page, it will still add a grace to the reputation of the website which is just not valid. There’s also the point that when these publishers recommend this content, they provide the low-quality sites more credibility than they deserve.

What are the benefits of low-quality recommendations?

This article which is the end point of these references is purely click bait. They are low-quality, normally celebrity blather, sales pitches, and other no value stuff. It works for the recommendation engines as they’re creating money. The publishers hosting the click bait get more traffic so they’re also pleased, and the publishers displaying the related content get paid too. Hence, the only harm caused is to the readers who waste their time in these.

Conclusion:

I understand that these kind of links are great for publishers to monetize their content which is otherwise very difficult. But by making excessive use of these kinds of annoying ads, publishers are putting revenue ahead of their user’s experience which is not at all ethical. According to SEO agency Perth, there should be a proper balance between the two if you want your reader to consider your website in the long-term strategy.

How to Differentiate SEO Copywriting from Traditional Copywriting?

If you are a beginner in the SEO industry or particularly SEO Chester and have certain doubts regarding SEO copy writing, then this article is totally meant for you. We will try to clear all your doubts here.

SEO copy writing is essentially a fundamental form of writing that contains certain key phrases. These phrases are the words your target readers search to procure the information they want from the internet. Also, major search engines such as Google look for these keywords to rank your web pages higher in the search result.

If you want to drive quality traffic to your website, you would be required to use this keyword. Without their involvement, it is impossible to get the desired section of the audience.

Doubt 1# what are the essential points that make the SEO copywriting different from traditional writing?

1)    Quality

SEO copywriting is a total quality writing. It involves such keywords which make the writing very interesting and unique to grab the full attention and interest of the reader. Google has gone very smart with the passing time and now you cannot just fool it with the help of any kind of manipulative activity like keyword stuffing.

2)    Keywords

SEO copywriting masters the art of creating efficient keywords. The creation of these keywords requires a lot of research and study. SEO copywriting includes a lot of key phrases which help a great deal in the search activity of the user.

3)    Unique and interesting

The other most important thing about SEO copywriting is that it is more than just inserting the keywords or phrases into a write up. Your reader needs to like it to that point that forces him to read your content till the end. It should be informative, interesting, unique and crisp.

4)    Fully competitive

It is a fully authoritative content that answers all the questions of a reader’s query and makes its own separate standing in the competing market. You are required to understand all those qualities that can help you in making your content best from the rest.

Doubt 2# what helps content rank in search results?

There are many factors which help your content to acquire the perfect rank in the search results like the research, the freshness, the quality etc.

But still I your page isn’t showing up in the search engine or your webpages aren’t getting converted, you should revise it thoroughly. In such cases, there are high chances that your content has gone obsolete and lacks search optimization factors.

But don’t worry! The good news is that there are huge opportunities associated with the SEO copywriting in the SEO market like SEO Leeds. You just have to put your complete mind and heart into its creation to get the best out of it.

Best of luck!
 
Rankings & Reviews of Top 10 Seo Companies  @ https://www.10seos.com/top-seo-companies

Tuesday 26 April 2016

Are We Really Social?

Most of the people who are reading this post, or who will read this post, have social accounts. Some of them must be regulars, they change their profile pictures daily and spending time on social media is like a walk in the garden. Well, there is no denying the fact that we all like to be connected. The man is a social animal and there is always a need to feel belonged. As such for all of us; social platforms are an opportunity to connect with the distant people and to express ourselves freely. While talking about being social, how many of you think that having a social account and posting on it is the definition of ‘SOCIAL’? The real meaning of social is far beyond that. The modern definition of social is really twisted and it begins and ends with the Facebook or Instagram.

Present Scenario

According to the Top 10 SEO Companies, we are far away from being social. As a matter of fact, the number of people who use social media for messaging rather than posting on wall; is increasing. Many people no longer post their feelings socially, rather they like to talk with a limited number of people in closed groups or chat boxes. Not to forget the messaging apps, they have just  snatched away half of the social media traffic. After all, when people are chatting over the messages, why to use a social platform when private messaging apps are available. Our circle of ‘social’ has shrunk to a handful of people.

What changed and how?

Didn’t we all skipped a beat when our parents joined the social media and they sent us a friend request? We all thought that our social life is ruined and we no more can be ourselves. This is the main reason why we moved from being social to being selective social. We no longer contact our friends over social media, messaging apps have become a cocoon for all such searches. Why do you think Facebook acquired Whatsapp? A large of people are using these messaging apps for connecting. While the one-fourth apps are abandoned after downloading, messaging apps are the few fortunate ones which are opened every day.

Let’s Dig deeper!

It is also observed that teenagers use their smartphones mostly for shopping and then messaging. One more thing to notice is that people prefer email contact more than any other means. The calls are in the past and private messages are just limited to our social circle. A hammer to the social representation is the multiple services that the messaging apps provides. Every other service company like cab booking services like Uber or wallets like PayPal, are using these messaging apps for contacting. Messaging has really modified into WhatsApping(If that’s a word).

The messaging apps are not only private and secure, one can also make sure that no other person accesses to their private chats by app locking. Many people think that the brands which target audiences via messaging apps provide a better personalized experience.

And then There is Cherry on top too!

Messaging apps provide all the facilities that any social media platform is providing. Not only text but a marketing mix of pictures and videos can also be used to enhance the user experience. Many social platforms are already maxing out for most of the brands. The hope of getting organic traffic is simply a waste. As such messaging apps are a rescuer. They can efficiently be used to target audiences. The one-to-one interaction is far better than the social broadcasting. 

The Future Prediction

Many people think that messaging apps are not only the present, they are the future too. They will only grow more sophisticated with time. In the near future, these apps will take the place of emails, and all the automated emails that you get after subscribing, shopping, ticket booking and money depositing, will be sent to the messaging apps only. They will become an operating system and no longer there will be the need of different apps for different purposes.

Where is SEO in all this?

If you do not want to lose your audiences, you should start using these apps ASAP. The messaging apps are on the rise and it is beneficial to catch the train sooner. The content developed for the messaging apps should be superlative. It should be unique, personalized and engaging. ‘One message for all’ strategy would simply won’t work. Targeting people based on the demography is of utmost importance.

Meanwhile, use social media but keeping the privacy of the user intact. When he is using your app or purchasing through it or playing your game, do not show haste in announcing it on the social media. While people love their privacy, you should respect it too.  Ask permission from the user before putting it on his social media. Take further help from SEO services because their contribution would become more significant in the future.

With new opportunities, you get new challenges too. So whether you use social media or messaging apps, or both, you have to prove to your audiences that you are worth their time.

7 Promises For Each Day of the Week Every Content Writer Should Make

Writing is fun, there is a writer in each one of us. Social media posts are the live proof of this statement. We can see much creativity flowing through social media nowadays. Writing for fun is fun, but writing as a profession is, well, let us say sometimes not fun. Sometimes you get bored of writing all day long and how can we forget those ‘writer’s block’ days. To break free of this monotonous work schedule, you need to jazz up your writing because no one said that professional content writing cannot be enjoyable.

Here are 7 promises that every content writer should make to himself to add some buoyancy to his writing and to his profession.
  1. Monday: First day of the week when you are most open to the suggestions. This day you should promise yourself that you will accept views from your teams and make a perfect content strategy for the whole week. When you start your week right, everything follows smoothly. Create a calendar for the whole week and keep it flexible for adjustments too. Planning is nothing but a prequel for success.
  2. Tuesday: This day you should promise yourself that even if you have to go to great extends, you would present your audiences with correct and credible data. The week is young and you have enough energy to work enthusiastically. This is the time to write data-centric posts. Best SEO services always create data-centric intend based posts. Do not synthesise a data and do not write ‘many’, ‘some’ and ‘most of’ where 80%, 20% and 95% should come.
  3. Wednesday: This is the time to show some novelty. Promise yourself to think beyond the benefits of your own brand. Try some social work, try investing some time in public relations. You win when your audiences win. You should create such content that provides the best to your audiences. The content which is just not about your brand, but should be around your audience, real people who face real problems and then get a success.
  4. Thursday: It’s the mid-day of the week already and now it is the perfect time to browse new opportunities. This day you should promise that you would try something new. This day you will browse the internet and observe what is the new trend. This Thursday, you have to write a visual content if you have been a text-only kind of person. If you are doing everything latest with your content, then it is time to watch some videos and take online classes. Learning is fun and no one knows what the small video lectures may teach you about life.
  5.  
  6. Friday: This day you have to promise yourself that you will start bonding with the people who are important for your business. You will socially connect with your brand influencers and be more than an email and a name for them. This day you should focus on maintaining a long-term relationship with your brand influencers.
  7. Saturday: This day you have to become daring and do what is not expected from you. Make a promise that this day you will not hold back your content, you will write on the first thing that comes to your mind. This is the time to liberate yourself from keywords and write what is in your heart. A writer is never on holiday and so weekends are not day-offs for them. This Saturday is the time to write for the blog and it is the time to play it bad-a**.
  8. Sunday: Sundays are fun and so, your promise should be to make the life of your audience fun. Promise that you will not create a boring content that is already somewhere on the internet. It is time to create exceptional one-of-a-kind content that is memorable and that is everything that audiences want.

You belong to some best SEO services, and that is for a reason. Do not make your personal weaknesses come in the way of your profession. Do not let this job consume you from inside. The one trick to enjoying a job is to consider each day an opportunity and challenge at the same time that you have to conquer. Everyone likes to win and when you leave office at the end of the day, appreciate yourself for the job well done. Keep achieving daily goals and promises to ultimately reach your destination.

RANKINGS AND REVIEWS OF TOP 10 SEO COMPANIES

Cloaks of Invisibility against Google Search Algorithm updates

Sometimes, in life, we want to be noticed and sometimes we want to become invisible. The SEO market is much alike. All SEO experts want their client’s website to be visible on the internet, they want it to be seen among top 3 results. On the contrary, in the case of Google updates, every SEO wishes for an invisibility cloak like the one Harry porter had. They just want to make their client’s website invisible to Google. They want that Google bypasses it and thus, their position is maintained.

The simplest cloak of invisibility is being moral, when you do everything right, no one can harm your position and you continue to enjoy the traffic. Top SEO Firms told us the sure ways to steer clear of penalties with each Google update.

  1.     Keyword Cloak: Sometimes keywords are the root of penalty and sometimes, they are the source of immunity. No matter how much people tell you that you should quit on keywords, you actually should never. Keep searching for long tail keywords which are more conversational and natural. They have less competition but high scope. They are also close to the search intend and do not appear stuffed or a tactic to drive traffic.
  2.     Content Cloak: It always comes down to the content. No matter what the penalty is, no matter if you know about it or not, creating a great content can triumph it all. Consistency is the key to success, it is better to post one post daily than to post 30 posts a month at a time and then Nada! If you want to be invisible to Google penalty, you should establish a great image in the eyes of Google and that can be done by doing what Google wants- unique, one-of-a-kind, intent based content that provides value to its audiences.
  3.     Link Cloak: Inbound links are no doubt important and they can be achieved by drafting a great content. We need to think beyond the inbound links, we need to fix our broken links. When a web page is replaced or deleted, you should remove that link from your website. The links that you have should be from a genuine site that has a reputation in the internet market. If it is less known, it should, at least, have some potential and a great relevance with your niche. Regularly keep a check on the links that you do not want on your site, haven’t you heard that the ‘bait and switch’ is back?
  4.     PPC Cloak: Not all good things in life are free. Search traffic can be maximized by using paid SEO. There is always some uncertainty in the case of search traffic even when you are not penalized, there are seasonal variations. So, it is better to have a backup and use PPC advertising. If you lose organic traffic, the time you fix the problem, PPC traffic would keep the website going.
  5.     Social Cloak: Social media is the biggest and the most reliable place to achieve success. They are the sure and quick way to get fame. They give you a recognition which can help in driving more traffic to your website. Social representation is like icing on the cake and you get a lot of benefits from them.

These cloaks of invisibility actually make you immune from the penalties that Google updates bring, but that does not mean that you are not rewarded too. When your competitors get demotion in search rankings, you automatically gain their spot and retain the position if you are already at the top. The SEO is more about vigilance than luck. The best SEO Companies rely on being prepared than to be sorry.
 
RANKINGS AND REVIEWS OF TOP 10 SEO COMPANIES

Monday 11 April 2016

Online Marketing Team Has To learn This

Brand awareness, sales or leads whatever is the need, online marketing team should be aware of the all round development of the business. They should have a variety of skill set and a better understanding that how to put different teams together. Online marketing team should be capable and innovative in carrying out the campaigns effectively with better methodologies according to Los Angeles SEO company and many others.

Here are some of the ways or methods of how your online marketing can be successful and are your online marketing teams paying heed to these or not.

1.Web Designing : The designer of the online marketing team should be a skilled professional because it is the visual only which describes the whole marketing. Generally now web designing is being outsourced but then too we cannot take this task of web designing for granted. The designer of the outsourced team should also be an efficient and experienced one. He should know how to attract the attention of the viewers through his designing.

2.Managing social media : Paid campaigns can never be forgotten. Make sure that your online marketing team is experienced and knows that most of the potential customers keep visiting facebook, twitter and many other social networking sites before going for any purchase. So organising paid campaigns along with organic presence is beneficial.

3.Google Adwords and Bing :  Providing the need in real-time is the basic strategy of digital marketing and a compulory thing to be known by online marketers. People who are active in searching any products regularly are more likely to buy any product than those who are just passively aware of ads. Hence a detailed knowledge of Google Adwords and Bing is a must.

4.Analysis of Data : Analysing and then understanding that which websites were visited by the people before landing to their website and how they come out once they have allowed marketers to know customers and build up campaigns quickly. Google Analytics or other tools for data analysis have always been in demand to measure performance and optimize campaigns.

5.Search Engine Optimization : Search Engine Optimization is believed to support paid search, when it comes to Google AdWords. One method of SEO is to insert relevant keywords with all strategy and rules on website pages. The price of Google AdWords is influenced by the quality score, so the higher the score, the cheaper the ad. How much beneficial the ad is for the search query people type in and the page of the website people end their search on has a great impact of keywords. SEO done effectively and strategically will definitely result in cheaper ads.

6.Project management : Better project management can be done with the integrated efforts of a large no. of people working on one account. This practice is becoming common nowadays and this is obviously worthful. Marketers who are well skilled and experienced have this option to enhance their career by keeping other team members of online marketing on track and guiding them according to the business needs.

7.Content Marketing has many dimensions : Content is no  more only about writing, it has become more than that. It includes infographics, videos, audios, graphics, images and other visual content which are optimized, have good resolution and are appropriate according to the ad and people. Content marketers are also a part of online marketing team and they are expected to be familiar with various ways of advertising the content.

8. Programming : Not much but basic programming skills is important, especially for those firms which have numerous physical locations and ecommerce businesses. The practice of making landing pages load faster increases conversion rates tremendously. While some ads are more probable to lead to conversions than others, it is  the landing page only that converts in the end.

9.Having A wide Vision :  Whether you are working for a small firm or the biggest business having high and broad vision for the marketing of the brand is essential. Out of the box thinking is the key for a successful promotion of the business. Having a vision beyond the short term goals and thinking about the consequences of the long term aspects is equally important.

10.Being Proactive : Proactive online marketers try out new ad strategies, jump on trends, develop innovative ideas and explore latest sales funnels. Many online advertising teams of Las Vegas SEO boost traffic during private beta phases and just after the launch of new tools. By staying updated, businesses can outshine their rivals by getting the first advantage as soon as tools are available.

Does SEO mean the Same Thing for Your Clients too?

SEO experts are often hit with the suggestion that they should not be too technical with their clients while explaining SEO to them. There is no doubt to it, but that does not mean that you do not tell them the truth and break them free of the misconceptions; most of them have. Top 10 SEO Firms deal with their clients most sophistically and they tell them exactly what they want to hear, just with a little taste of truth. Let us see how you can also deal with your half-informed clients and show them the SEO from your vantage point.

SEO is a one time job!

Yes, many people still have these thoughts in mind and they think that once their website is among the top, the contract would come to an end and they will enjoy the perks for forever. Well, it is not their fault because many fake SEO firms assure them the same.

You have to tell them that SEO needs a considerable amount of time and the results are not stable. It requires continuous efforts, but that’s where you come in. Your company helps its clients throughout and you make sure that their website remains immune to Google updates.

SEO is one man/team Job!

Some people also come to you with the demands that they want their website to rank only, they do not want social media representation and they do not want PPC. So, they will ask you for individual packages. This situation is quite tricky.

At this moment of time, you have to make them understand that SEO is not a pie, it is a piece of a big pie which is incomplete without the rest of the pieces and you cannot have just one piece. For gaining the best benefits, analytics, social, marketing, creative, PPC and all the teams of the Company have to work in harmony. One strategy is useless without another backing it.

The content is king!

We are so over this line, that it has started to irritate us, but the client would use this line for sure. They think that more content means more pages, means more indexing and better chances of visibility.

You have to convince them by saying that a game cannot be won only with one King, all the pieces have to give their best. Promise to give them great content that is nowhere else on the internet, but at the same time, tell them the importance of teamwork.

The past is passed/Past cannot be corrected

You will get both the optimistic clients and pessimist clients. Some think that you cannot amend the past mistakes and a penalty is permanent. Some people think that once they regain their position, the past cannot hurt them.

Well, dealing with such clients is critical. Firstly, tell both of them that nothing is permanent. The past mistakes can be corrected and if they are not treated to the roots, they can come back to haunt. However, there is a ‘but’, tell them that you are one of the best because of a reason and that reason being perfection.

Social Representation and retargeting is everything!

Well, for some people, social media means the door to reach the masses. They want crazily active representation on social media and they want to engage the maximum number of audiences. At the same time, they want email targeting and ad-retargeting. These are the people who know something about SEO (but not everything).

Half-informed clients are more difficult than the uninformed ones. They sometimes have a shield of misconceptions that they are not ready to break. You have to convince them with the truth that Social representation is temporary while search rankings are better. Retargeting works only when you are visible on the internet. So being one of the best SEO Companies, you will employ your best tools to make the band popularity permanent and evident.

Tapping into the Customers’ Psych to Get More conversions

A human mind works in a strange way and it is very hard to understand. There is a definite set of instructions (more like an algorithm) on which it works; which is generally called psych. To gain more sales, retailers need to understand the psyche of their customers and target them accordingly. One-to-one communications, order history, navigation on the site, profession and queries can give a clear insight of customer’s mind which retailers can use to amplify their visibility, click through rates and conversions. With the help of Milton Keynes SEO, we have gathered five such customer’s thoughts which can help you to draft a better marketing strategy. Without further ado, let us start with these psyches.

Preference to known brands

Customers give preference to those brands and products which they have already heard about or seen an advertisement of. With the familiar products, the risk of getting a bad product is less, so even if a better option is available, they choose the known products.

Retailers should invest more in the marketing campaigns. They should increase their reach to the customers by advertising online and offline. Search optimization takes time but not Social Media marketing. You can establish a good image in the market if you have right tools and expertise.
Gaining is less important than avoiding loss

Money is very crucial and everyone want to get the best out of it. In the case of a doubt, customers invest in the product where chances of loss are less. If given choices between two products- one with 8/10 rating and other with 7/10 ratings plus free shipping, then more customers will buy the second product because they do not have to pay shipping charges. There are chances that both the products fail to deliver, but at least, for second product loss is less.

For taking advantage of this ideology, retailers need to provide best deals to customers such that they can confidently buy products. Send emails to customers regarding these offers such that they do not miss out on any.

Certain things are more important for the time being

Customers make the purchase after going through a whole journey of identifying the need, search for products, comparison and then price consideration. If you provide a good deal to them at the time of the first search, they will more likely ignore it because now buying is not the priority. It only sets their bar of expectations high. Next time when they visit you and do not find a good offer, they will not buy.

Target your visitors according to their customer journey, if a person is a first time visitor, only offer the subscription benefits. When he is comparing products, highlight the good points about your product. When he is considering the price, drop an email about some exclusive coupons. Thus, you can get more conversions and booming sales.

Avoid Subscriptions for the things that are free somewhere

We do not subscribe at every website we visit. In fact, those subscription boxes are a horror, when we are going to download a movie or a simple pdf and the site asks for registration, we immediately drop the idea of download because somewhere the same kind of content is available for free.

To draw audiences behind the subscription box, you need to make your free content the best out there, such that readers would think that they will not get such content anywhere on the net. Only when you show them the uniqueness and utility of your ungated content, product and services, then only you can grow your email list of subscriptions,

When page of search results does not contain desired results, change the search words

A very few people go to the second page of the search result to find the required answers. When a particular search query does not display intended results, searchers change the words and style and try to find the answers. No one wastes their time in the hope that the next page may have the desired results.

To target organic audiences, you need to be ready to experiment with your keywords. Dynamically update your keywords with the changing search patterns. Use synonyms of the keyword in the content to increase the possibility of making an appearance on the first page of search results.
The customer is the almighty in the sales and marketing world and not knowing the customer’s intent is a big mistake. Leeds SEO believes that understanding your audience is very important for the success of a blog, website or online business. What do you think?

Win Your Audience's’ Attention Through Public Addressing

Representing a brand is a heavy responsibility, people relate the products with you. For some people, you are the face for the brand’s name. As such speaking to media or addressing general public is very crucial. A wrong word or a misinterpretation of your intention can ruin yours as well as brand’s reputation. We already told you about how a company’s spokesperson should behave and what should he do after any press release, let us know what things he should keep in mind while speaking at press meetings and general conferences.

    Know who are sitting in front of you: Before starting on your little ‘manuscript‘, know the age, profession, interests of your audiences. Thus, you can address them in a better way and convey your message efficiently. SEO expert London suggests that to know more about your listeners, you can go and engage with some of them before starting the conference. Ensure that there is a fine tuning between what you say and what they want to hear.

    Start with a bang: Introduction is very important and it gives away an idea about how the rest of the conversation is going to be. You can start with giving a general idea about the brand or with some questions or by mentioning a common problem that your product can solve. Try to raise the interest and curiosity of audiences, such that they sit tight throughout the conference.

    Wear your smile and confidence: Your clothing matters, but what you wear on your face matters the most. Marketing is not an easy task and being a spokesperson you have to do that difficult task. Always appear confident, practise your speech in advance and prepare some common questions that people may ask you. A smile reflects goodwill, so audiences can interact in a much better way.

    Make an impression: Somethings are important for your brand, make people realize them. Repeat focus points, again and again, such that people would remember it for a long time. These can be your brand’s tagline or a unique solution that only you can offer.

    Do not recite your speech:Preparing in advance is good but do not read the script like a robot. Try some voice modulations, some walking across the stage, some hand movements and involve as many audiences as you can.

    Do not dodge a question: Try to answer every question that they ask from you. If you do not know the answer, accept it and tell that you will get back to them with an appropriate answer. Do not state false facts or tell nonsense to avoid the question.

    Time check: Do not take much time of your audiences. Keep everything on the schedule. Reach early, start on time and end your part on time.

    End on a happy note: When you are done with your speech and questions raised by audiences, conclude the session with a thank you note. Very few people take some time out of their lives to hear someone else and you should tell them that you are grateful for it.


These are some ways through which you can win your audience’s heart and make an unforgettable impression. Use your communication skills and imagination; to stand out in the crowd. SEO services Milton Keynes states that around 70% people are afraid of public speaking, we sincerely hope that these suggestions can help you to win over your fear.

Your Profile Photo Speaks Volume About Your Business

 
It is an established fact that content is the king, but there is a new saying in the market. Content is king only when it has got nice visuals in it. A good visual story is accessed, liked and shared more than the plain text. To get the positive attention of your audiences and the media, you have to polish up all the aspects associated with your business. In the efforts of making your business and its activities clutter-free, you often forget to optimize your social media handles. Remember, you are a representative of your business and your account speaks volume about it. Top 10 SEO Agencies swear by these rules which their employees follow to manage their social media pictures and reflect positivity about the company.

    Natural background: Nature is beautiful, but that does not mean that your profile photo has 70% of the surrounding and only 30% is you. The profile photo means your photo, you as a person, a strong willed person with confidence. Try to keep the background ‘natural’, crowd less, monochromatic or with fewer colors. Do not push blurred, unfocused, unclear pics on social media. The picture should be who you are in real, and not what you want to show the world.

    Professional: Selfies are in trend the trend and you like them, but that does not mean you have to put every selfie on social media. Firstly groom yourself a bit and be presentable. Having said that, it does not mean you have to hire a professional photographer. Show the world that you are serious about what you do and you are perfectly capable of handling their money.
    Do not put a deceitful photo with a mask, sunglasses, hat or wig as the profile picture. They immediately evoke a sense of fakeness and people won’t consider you trustworthy.

    What goes social: It is good to live in the moment and capture a lot of memories, but it is not necessary to put pics of every activity you do, as profile pictures. You should decide a proper frequency by which you are going to change your profile picture.
    On the contrary, if you are camera conscious and do not have many pictures, bring a new freshness to the old pic by changing the background and including the company’s logo to it.

    Loose-free: Social media pictures are not passport pictures and you have to sit straight and look into the camera. Relax and smile, experiment sometimes. A smile is a sign of good-will, acceptability, and welcoming attitude.

If you want to attract audiences from social media to your website, you should make the camera your best friend. Top 10 SEO Agencies believes that what you show to the camera is actually visible to the audiences. It is a sure way to grab people’s attention and make an impression.

When you look good in the pictures, some people find you attractive, some find you social, but your real audience would adore your competence and confide their trust in you.
 
Rankings & Reviews of – best seo companies

Friday 8 April 2016

Reviews In SEO - Providing ways to Be More Focused

A brand’s or company’s status and position plays an important role in local organic search rankings. For instance, if your firm is displayed in every major local business directory and you’re mentioned on local news regularly, and if huge user reviews of your business surround the web, you’ll certainly rank higher than if just the vice versa occurs. Many firms face this challenge of getting bad reviews every  now and then, and some businesses frequently have this trouble of not able to lure the reviewers. But, as the local SEO is increasing hence Miami SEO company says there is a never fading demand of reviews by the customers. These reviews provide an organised way to be more focused and head in a particular direction.

    Good reviews can increase your business’s local rankings in search engines. At present, Google displays the top three most relevant sites for any given query. When customers search for a business in any area, Google uses customer ratings and reviews as a major factor for determining the ranking of the site.

    Positive reviews mean you’ll get more clicks once you’re ranked. Assume that you’re looking for a particular cafe, and you have three options: One has an average five stars, the other two have an average two stars. Which one will you click?

    Good reviews mean more business. Customer reviews are a reliable credibility score that let other active customers know whether your business is a good choice or not.

Why are reviews so important ?

Only raw benefits were not satisfactory therefore the power of reviews is actually increasing. Contribution of Google’s local pigeon update, Yelp and third-party directories have more impact over search rankings. Additionally, in the new local 3 pack, Google is doing more to display average ratings for businesses directly within the results, so users know instantly what is the priority of their site.

    Specific Platform : A review on one platform is very less equal in power or visibility to a review on a platform which is in competition. For example, many websites have same reviews for all their platforms while some of them have exclusive platform reviews. Some platforms are also more important to your search engine rankings than others.For your consideration, your reviews on Google+ carry extra ranking benefits, plus you’ll get some immediate visibility added in the search results. Google+ ratings also list first for many branded searches, specially for mobile devices searches. Yelp, Foursquare, Citysearch and YP are also important landmarks. If you’re getting good positive reviews on these sites, you will probably get enough on other less popular sites as well.


    Other strategies also have value : When it comes to all the other factors responsible for producing your final position on SERPs, reviews aren’t the most important. The designing of your site, the user experience you provide, your content strategy and your link-building program are all going to play an integral role in deciding your ranking than online reviews. Still, once all the relevant strategies are taken care of, the quality of reviews you attract will add another significant impact to the list. Never sacrifice the quality of a content to attract more reviews, but don’t consider reviews as being unimportant, either.


    Industrial requirements : It is an important fact  to remember that certain industries are regarded as to have a greater influence from consumer reviews than other industries. Suppose, if you’re looking for a nice restaurant or a good hotel, user reviews are very helpful here for you to decide whether a particular hotel will meet your expectations or not. On the other hand, choosing a new bank requires less user input or reviews instead a customer is more forced to base his or her decision on objective factors, like rates or product offers. Hence depends accordingly whether your business is entirely review oriented or not.


Online reviews are necessary for not just search rankings but more than this. As Memphis SEO company experts state that there is a common rule which says, the more positive reviews you earn, the more online traffic  you’re going to get. If you want to  earn more local reviews, make your presence on known local directories. Yelp and Google alerts are there to actively monitor mentions of your business online, which you can use as opportunities to grow positive feedback and have a proactive approach towards any bad reviews.

SEO Success - If You Can’t Track It You Can’t Improve It

Success is the ultimate goal all are racing for, whether it is education, power, business or SEO. We are striving to follow each and every latest strategy which can enable us to gain the best SEO ranking on all the search engines, we are striving to promote our business using every hook or crook. But in this blind race of success we are forgetting something really important.

Let us analyse a situation :

Mary is an average school going girl. She is hardworking and prepares proper notes of each and every subject and then learns day and night. She works according to her schedule that when she has to go through which subject, how she has to grasp everything. Recently she joined an institution for getting a better support in her studies but there are no weekly tests organised here. They take tests and revisions according to them whenever they feel like. Maybe in a month, maybe in 4 months or anytime. Do you think there is something wrong here? What problem Mary will face?

She will not be able to track her performance. Her daily efforts need to be measured otherwise working blindly without any tests and measures are all in vain. If she is not analysing herself or rating herself then how will she come to know how much she has to improve?

Same is the situation with SEO, if you are applying efforts blindly and not tracking your performance then there is no improvement.

Fortunately we can measure our success by the freely available tool Google Analytics and it is used by almost all seo firms like Nashville SEO company . Depending only on keywords is not the only solution. Google Analytics gives an insight that organic search is highly important in bringing revenue and profits. So here are some points if you measure them you can track your actual success :

1.Traffic Only related to Organic search : Google Analytics is a great tool for SEO and tracking relevant success time to time. You can even measure traffic attracted to your website only due to organic search. There are many brands which complaint that their overall traffic declines suddenly due to decline in organic search traffic but they are ignorant of the fact that there are other traffic sources also.

Easy steps to track your organic search traffic are :

Go to Acquisition -> All traffic -> channels here you can see all the channels listed and among them is Organic search. Once you click on it all the statistic details will unfold in front you. All the knowledge regarding the top landing pages, keywords attracting more traffic, search engines sending high traffic and many more hidden assumptions.

2. Quality Of SEO traffic : Quality is not measurable, this is the statement we have heard so far. But this is not true when it is about SEO. You can easily track your quality of SEO traffic by Assisted Conversions report :

Go to Conversions -> Multi Channel Funnels -> Assisted Conversions. Viewing this report you are able to compare monthly conversions right from the search. Conversions where search has played a vital role but is not directly related to the conversion, such situations can also be measured. Hence this report can be used in analysing the quality of the traffic. It is easy to predict because if the businesses come across a decline in conversions from search, although overall search traffic is gradual, it’s easy to predict that the traffic from search is not of a very high quality. 

3. Organic traffic assigned with dollar values : For applying this methodology you should have access to a Google AdWords account, and your Analytics should be synced with your Search Console account.

To find out any site’s keyword search phrases and queries :

Go to Acquisition > Search Engine Optimization > Queries.

Open your AdWords account in a new tab then click Tools > Keyword Planner. Enter the top keywords from your Google Analytics Queries report, and click “Get search volume.” then click on “Keyword Ideas.” Each keyword you’ve typed will show a Suggested Bid amount which is an approximate amount of what advertisers are paying per click for each keyword as of now.

This is a commendable approach to visualize what kind of dollars a brand’s SEO strategy is helping them save on traffic.

4.Slow Loading Page Times : You cannot take the risk of hampering your website’s success just because the load time of your website is slow. But still many SEO firms do not pay much relevance to this factor. You can easily track or measure the impact of slow loading pages on conversion rates.

Go to Behaviour -> site speed -> page timings

Set the middle column to ‘Avg. Page Load Time’ and the right column to ‘% Exit’ and add a ‘Secondary Dimension’ of Medium, and filter down to show only organic traffic. The report which is displayed in front of us should be brought forward to the site developers to optimize the page load times.

5. SEO Dashboard : Data presentation is sometimes the most relevant factor to increase the trust of the viewer. Sometimes it is possible that the client only wants to look at all the stats in the form of pie charts and bar graphs. So to make the viewers or clients convinced the most impactful method is to build your own SEO dashboards. A Dashboard is nothing but a series of Widgets which extract all of the individual reports in one view making it easy to access, share, and print. You can also skip the details and import the dashboard.

So tracking your SEO success is important and easy too. Do not forget to add this success report in your monthly SEO report. According to Nashville SEO company clients are more impressed when they get to know the exact picture of the process and this you can do through custom dashboards showing them the real work each widget is tracking and why tracking is necessary.

Is Your Adsense Unit Not Showing You Ads? - Here’s What Should You do

If you are a website owner or any famous SEO firm like Los Angeles SEO then you would be well acquainted with the Google Adsense. You might have come across situations when the Adsense unit refused to show ads on your website and would leave an ugly blank space there. You cannot afford to bear this, right? Not only this betrayal from Adsense unit leaves our site look mismanaged but it also impacts your profits and sales. So, how to deal with it?

Due to some or the other reason Google Adsense unit refuse to show ads on your site but still there is a backup plan to avoid this problem. Adsense also knows that it creates problems to its users and hence provides options to cope up from it. It provides a dropdown where you can find three options which you can use when Adsense unit fails to display any ad on your site.

You can select a blank space, a solid colour or a backup ad. These three options can help your site look well even in this unusual situation. But remember that if you will use backup ad option then you can put only the URL of the backup ad which you want to show on your site. Now, here users think that they can only put the URL of the image of the ad and it will not be clickable. Adsense plays a very weak role in making its users understand that they can make their backup ads clickable also. Many of you are unaware of this fact.

Here’s how you can make your backup ads clickable:

Adsense provides you two fields- one field is to put the URL of the image which should be shown and the other field to put the URL of that image which it should link to. This is a complicated method to display but Adsense is like this only.

1.Create HTML code :

Adsense expects you to create a separate page containing HTML code to activate these clickable backup ads. You can deal with your programming and designing team to cover this requirement. Once you are ready with the code and have done all the editing you can save it with a .html extension.

2.Upload the file:

As all the coding and editing is done you need to upload the file to the server. Adsense is not bothered about your host as long as it is available freely. ?If you are not sure about the process then contact your hosting services.

3.Add the backup ad to your Adsense unit:

Now, it's time for the final work and that is adding the backup ad to your AdSense unit. For this just log in to your Adsense account -> My Ads ->Adsense unit name ->Backup ads ->Show other ads. Now here enter the URL of that HTML file which you uploaded and then click save. Now this advertisement will be displayed in that Adsense unit which does not contain ads. Many SEO Memphis companies are unfolding this feature of Adsense to their clients.
Rankings & Reviews of Top 10 Seo Companies @ https://www.10seos.com/usa/memphis/top10

Important Insights: App Discovery, Download and Engagement

Apps are becoming an important part of our lives, they are certainly more preferred than the websites. They are fast and more interactive, we seldom open the sites whose apps we have. E-commerce apps are the most popular ones, our day literary starts and ends with them. As for us, apps are so addictive then why only one out of four apps are opened after downloading? What is the reason behind this weird fact? With the help of SEO Chester, we have observed how app users find, download and interact with apps. Let us enlighten you with the same.

1. App Discovery to Download:

Another invaluable fact is that people do not search for an app in the play store. App search starts from Google search and thus Google is giving more preference to showing app results in the search results which triggers the inquisitive side of searchers and they download the app instantly. Google is also testing the feature where you can have a real experience of the app for 10 minutes without downloading. Only 40% users browse apps on the play store, rest of them get acknowledged from YouTube videos, ads on other apps, recommendations from a friend or any blogger.

App developers need to extend their reach to their audiences. They should make their app discoverable; on the search engine, social media and niche websites using ad banners (50% people get influenced by search ads) or video ads. Invest a good time in marketing and get recognized such that when people find you in the app listings, they promptly click at you and download. 

2. Engagement to Re-engagement

Downloading an app is not as important as engaging with it. People download an app for a specific purpose and because apps are more interactive and convenient than the website, they prefer apps of frequently needed websites. As talked about before, e-commerce apps are like a fashion and everyone is pretty much drawn to them. 38% people prefer shopping from an app because it is faster and once they made the purchase, they probably do not return to it. Since users do not have first-hand experience about the app before downloading, they often find the app ‘nothing special’. As a result, the ratio of engagement to download is 1:4.

It is very important that app developers clearly show their users the utility and significance of the app. Downloading the app and engaging at the first time may be unwilling (like it maybe a requisite or first time app use may be offering some discount). 38% app downloads are because it is a requirement for making a purchase and after which they either uninstall it or never go back. So, in order to ensure returning app users, you need to make an excellent impression on the first engagement. You need to be in front of the eyes of your audiences via ads, retargeting emails, discount offers and social media representation. Many app users who have abandoned an app after the first use, have a tendency to go back to it on the suggestion of a friend (21% people) or seeing a tempting offer (47% people do that) on the internet.

In today’s competition, it has become mandatory to hit all the micro-moments of customer purchase journey. Getting user’s undivided attention is very hard, but if you can make him open your app once in a day, you are pretty much successful. These percentages are not just numbers, they are the insights that can help you understand the customer behaviour. SEO service London suggest that you should put efforts in audience building, but give your all in for keeping the present set of audiences. Regular customers are the one who define the quality of any business.
Rankings & Reviews of Top 10 Seo Companies @ https://www.10seos.com/uk/london/top10

Are You Flagged With ‘The site ahead contains malware’?

Nowadays sometimes when we open certain sites, the above message shows up. The red screen is so scary that majority of us do not dare to break the safety and go to the site anyhow. No one wants a malware in their system so they take the warning seriously and hit ‘Back to safety’ instantly. If you are one of the web owners whose website has been tagged as malicious, this is a matter of concern and need immediate attention. This is not the end of the world, your website still has survival chances, you need to start rescuing your site as soon as possible. With the help of SEO company Manchester, we have gathered some insights about what are these warnings, why you got tagged with them and how you can retrieve your site to online it again. Let us help you with the same.
Why your website got flagged for malware?

With so many hackers and malware in the world, getting attacked by one is not the  strangest thing. If you have a dedicated IT team that looks after your site and runs the tests at regular intervals, then it may be possible that the malware is not in your main website but in one of the sub-domains. You may be completely unaware of this sub-domain, which slowly puts malware in various URL of the core website too. This sub-domain is the reason why your website is flagged.
What does this mean?

For one, no one would go to your website and risk the malware spread. They would move to your competitor’s website and may bookmark them and you will already lose the game. There is no way that you receive the organic traffic and now traffic through ads is your only hope. Halt, not so fast, it may be possible that you lose there too. Your Adwords account may get suspended. So, you cannot get organic traffic and you cannot get ad traffic too.
What can you do?

When you log into Google search console, you will come to know about the details of possible malware. Google would suggest you the ways through which you can handle the situation. It also can tell you about the URLs which got attacked by malware. You need to bring IT team in the loop and formulate the plan to recover the website. Once you have removed security issues in the core website, move on to the sub domains and steer them clear of malware too. Once you are confident that you have cleared up all the problems, ‘Request A Review’ in the Google console.

Google go through your website again and get back to you within 72 hours. Now the security warning from your website would be removed and then your Adwords account would be recovered.

Here are some quick tips before and after malware hit your website:

    Analyze your domain and subdomain and verify they belong to your website and are fully functional. Check Google Search Console for any red flags.

    Gather an IT team and make a person/team responsible for checking of your website time to time to deal with any problematic situation before it becomes serious.

    If a malware attacks your website anyhow, be fast in resolving the problem, Google takes some time to verify your site and reinstating it. In 3-4 days, you can lose a lot of audiences which can affect your sales as well as search rankings.

SEO in Milton Keynes suggests that instead of losing hope, you need to act quickly and wisely to tackle any situation. If you work according to protocols in the first place, nothing should happen. Anyway, if any unfortunate situation arises, show it the best of your wits.

Rankings & Reviews of Top 10 Seo Companies @ https://www.10seos.com/uk/manchester/top10

Is your PPC Investment Bringing Your Enough Profit?

Paid advertisements are the best way to increase the visibility over the internet. It requires fewer efforts and time (but more money) than traditional SEO techniques to come at the top. You may be investing a handsome amount of money in PPC campaigns, but have you ever analysed whether or not each of your PPC account is benefiting you? According to SEO services Milton Keynes, you need to focus on four criteria which decide the success of any PPC investment. Let us know what are these criteria.

    Cost per conversion: The idea behind PPC is that you have to pay the search engine a fixed amount of money for every click you get on your PPC ad. You get the top position on the search result page, so chances that users click on the ad and make a purchase increases. This is a win-win situation, but what if you are spending more than you can afford for each acquisition? You need to see how much you can pay for each conversion. Based on that, you can bid for the keyword and set your budget.
    Determining cost per conversion is a tricky business because sometimes you do not get sales on the first click. If a customer purchase from you after 5 visits, the real cost of conversion is 5 times the original.

    Return On Investment: It simply means how much you are earning after spending some amount on PPC ads. It is expressed as the difference of sum earned and sum invested. Increasing ROI can be risky because if you invest more on any PPC account, it is not guaranteed that sales will increase. Even if sales increases, there is no guarantee that profit would also increase.

    Spent to Earned Ratio: It is expressed as the ratio of total investment on a PPC ad to earning. The smaller the ratio, the better for the business. Spend to earn ratio may be high initially, but getting repeated buyers can lower this ratio.

    Average Order Value: It is the indication of how much you are getting per order. It may occur that purchasers are spending less per order means they are purchasing less valued products than those products which were at landing pages. Average order value is affected by the sales price of the product and various discount offers. AOV is not a correct parameter to judge the number of orders and revenue earned. It can only tell you about how much customers are spending per order. Some may be spending very high while may be spending less. Anyhow, you need to increase this AOV because more AOV means more profit.

You need to examine your PPC ads on the basis of these metrics because you cannot improve what you do not measure. So, SEO services York suggests that to increase the efficiency of your ad campaign, never forget to examine the present conditions; how much you are spending, how much you can afford, how much you are getting in return and how many orders you are processing. These metrics individually can determine the effectiveness of your PPC ads, but in combination, you can get even more valuable insights.
 
Rankings & Reviews of Top 10 Seo Companies @ https://www.10seos.com/uk/milton-keynes/top10

Thursday 7 April 2016

30% Online Shopping happens on Mobile: What this Means for Retailers?

With the growing use of mobile phones, this should not come as a shock, but with this data provided by Google itself, online retailers now have a great pressure to develop their web and app for mobile devices. It is the time when ignoring mobile optimization would prove to be the greatest mistake any retailer can make. It is essential to provide great user experience and meet the expectations of visitors. Now is the time to make mobile experience friction less, more relevant and fastest. The users should be the centre of your mobile practices, not the profit earning intention.

Online retailers need to remove any obstacle between users and the shopping cart, the purchase should be made super fast and there should not be any circumstance when user get frustrated and quit the idea of shopping. Time to time, we give you tips to make your mobile app interactive, with the help of SEO agency, we are providing you some more tips to make your e-commerce app more ‘buy-friendly’.

    Do not nag about registering: Your ultimate is to gain customers and so you keep on displaying registration form on your app, but this is not the correct way to gain customers. Firstly you need to provide users what they have searched. Show them the relevance of your content before asking for registration. Do not make registration a necessity, rather make it a choice.

    Allow checkout as a guest: As a fact, registration should not be a necessity at all. It is better to let customers decide, what they want. If at the first time, they checkout as a guest, and you let them, then maybe the second time, they see the utility and register themselves.

    Do not show too many offers: Too many promotional offers at the time of registration or checkout may be overwhelming and this may spoil the shopping experience of customers. Provide a space for coupon codes or offers, where users can go to lookout for them at one place.

    Product details are important: We may have mentioned it a hundred times, but still there are many online shopping portals, that do not show all the requisite details of the product on the page. It can be the cloth material for a clothing or bottle size for a shampoo. Some sites do not mention the delivery date or cost, which is a must. There should also be more than two pictures of the product such that users can have a clear idea of what they are getting into.

    Show the discount clearly: Everyone love to save some money while spending it. Tell your customers how much they are saving while shopping with you. Mention the discount at the product page and in the cart too. Do not mention the fake price to give some discount on the products. Yours is not the only site in the market and customers know one thing very well; comparison.

    Show availability status: Sometimes, when in doubt, customers leave the product in the cart and do not checkout. Tell them the units of product that are available. Nothing hurts as much as the product in the cart which gets out of stock.

    Review filters: All of the shopping sites allow filters for  product search, but review search is more important than ever. Allow filters for customer reviews like; on the basis of ratings, time, product variant, sellers and verified purchases.

    Earn the trust at checkout: Checkout is a crucial step, many carts get stuck at this point of purchase. You need to show that it is perfectly secure and that can be done by using ‘https’ URL and visually appealing green checkout button with a lock (just a suggestion).


SEO Company birmingham swears by the fact that if all your efforts are centred towards making your customers happy then at the end, increased sales would make you happy too. Customer satisfaction is directly proportional to the sales.

Rankings & Reviews of Top 10 Seo Companies @ https://www.10seos.com/top-seo-companies

Bloggers Guide to Review a Sponsored product

Many times, bloggers are given free gifts from the brands to post a review about them on their blogs. The gifts are completely an offering to try out; such that if the product is a hit for blogger, the people under his influence will buy the product too. There is no pressure to write only good about the product, so it is not a buying media practice. Anyhow, we are not here to justify the ‘sponsored product reviews’, but there are certain things to be kept in mind before reviewing such a product on your blog. SEO Phoenix suggested us some ways through which bloggers can write unbiased reviews about a product without getting penalized by Google.

Declare that you are reviewing sponsored product

Whether you are expressing an honest opinion or not, at the start of each post, declare that this post is sponsored and the brand gave you free products to put up a review. It is audience's right to know that, otherwise you may be penalized by Google. However, the top of the post is the best space to put the declaration, but you can embed it anywhere in the post.

Google has strict rules about sponsored ads, sponsored posts and native ads which try to fool people by not appearing as sponsored ones. Protecting the ‘right to know’ of every reader, Google has instructed bloggers that the above declaration is a legal requirement or otherwise, the post would be considered as black hat SEO technique to attract visitors and gain links; which brings us to the next point.

rel=”nofollow” the links

If you want your audiences to know more about the product or company, and you decided to put up company’s website URL in the post, add rel=”nofollow” to HTML code. This way Google would not count it  and consider it as a way to earn links and you will steer clear of penalization. Same needed to be done for company’s social media accounts, app, blogs and review pages. The aim of your post is just to tell your readers whether the product is good or bad, so you need not show company a loyalty by linking them without nofollow the links. It is in the best interests of both the brand and blogger to nofollow links which do not come organically.

Create the best content

Many people review products online, but if you are reviewing a sponsored product, it is a general expectation that you will say everything good about the product. Quality is the main concern for Google, any superficial or biased content cannot make a place there. So, it is advised that you provide as much information as possible in the review and create a content which is way better than what is already on the internet.

You need to compel people to believe the authenticity of your content. You need to be convincing and you need to develop something unique, a post which is not just another post on the web. Show people that you are the expert and reading the post is not a time wasted.

St Louis SEO services has guided many businesses to get famous without using black hat SEO tricks. They have also expertise on how bloggers can avoid Google penalties, but if you follow best practices already, no need to fear.

Rankings & Reviews of Top 10 Seo Companies @ https://www.10seos.com/usa/phoenix/top10

Launching a New Product? Name it SEO Friendly

What do you do for publicising your product in the market? Use online and offline advertisement and then use SEO for ranking the product page among top results in the SERP. Have you ever thought of naming your product such that it makes its own place in the search engine? Yes, it is totally feasible. You just have to think in advance, you need to be one step ahead. Before launching a product, you can name it such a way that it ensures its position in the search engine with no or very low competition. It should be catchy as well as simple enough to be remembered by people and sticks to their tongue.

With the help of Los Angeles SEO services, we have compiled a four-point checklist through which you can name your product SEO friendly. So, let us get started.

Checklist For naming your new product-


  •     The name should describe your product: It is very important and very basic thing to keep in mind while deciding a name for your product. The name should be self-explanatory, when people hear the name, they should automatically draw an inference that it should be a product belonging to ‘that’ category. In search of a perfect name, do not forget to judge its relevance to the purpose it serves.
  •     The name should be different: Again, a name is an important aspect of any product, it is the identity through which people remember it. You need to  brainstorm a little before naming your product and do not jump on the first name that comes to your mind. If a word fits perfectly into your product, try to find out its synonyms, such that you can have a pool of words to choose from.
  •     The name should not attract wrong results in the search: Once you have shortlisted a few names for your product which describe your product perfectly and at the same time sassy too; you need to type these words in the search engine and see the results. If the results are all pointing to other direction which does not fit the product, you need to steer clear of that.
  •     Let us take an example for deeper understanding; you are launching a pen drive in the market which is super fast and thus you named it ‘Zoom’. Now when you search for it on Google, you get results related to cars or that fictional character from DC comics. So, no one would even think that ‘zoom’ can be the name of a pen drive. Even if you manage to rank for ‘zoom’ before that comic character, how can you win over the results related to cars because zoom generally refers to fast cars.

    Hope it’s all making sense, because driving correct results on the search engine is very essential.
  •     The name should fair out for your brand too: This is probably the most ignored part of naming a product. Whenever any brand launches a new product in the market, they name it differently, they name it classy, but what they forget is product is not an individual, but associated with a big brand. The product name should justify the brand too. If the brand is a high-end one, the product name should too. Thus, it is easy for Google to recognize that the product is associated with the brand and when the brand is searched, the product makes a place in the search results and vice versa.


The name of the product is for a long term, in fact, for most of the products, it is for the lifetime. So, it is crucial that an extra effort is invested in naming it so that you may not stick with a name that has lost its relevancy with time. SEO Company Memphis suggests that SEO should not start after the product launch, but it starts with naming it.
 
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