Monday 11 April 2016

Representing a brand is a heavy responsibility, people relate the products with you. For some people, you are the face for the brand’s name. As such speaking to media or addressing general public is very crucial. A wrong word or a misinterpretation of your intention can ruin yours as well as brand’s reputation. We already told you about how a company’s spokesperson should behave and what should he do after any press release, let us know what things he should keep in mind while speaking at press meetings and general conferences.

    Know who are sitting in front of you: Before starting on your little ‘manuscript‘, know the age, profession, interests of your audiences. Thus, you can address them in a better way and convey your message efficiently. SEO expert London suggests that to know more about your listeners, you can go and engage with some of them before starting the conference. Ensure that there is a fine tuning between what you say and what they want to hear.

    Start with a bang: Introduction is very important and it gives away an idea about how the rest of the conversation is going to be. You can start with giving a general idea about the brand or with some questions or by mentioning a common problem that your product can solve. Try to raise the interest and curiosity of audiences, such that they sit tight throughout the conference.

    Wear your smile and confidence: Your clothing matters, but what you wear on your face matters the most. Marketing is not an easy task and being a spokesperson you have to do that difficult task. Always appear confident, practise your speech in advance and prepare some common questions that people may ask you. A smile reflects goodwill, so audiences can interact in a much better way.

    Make an impression: Somethings are important for your brand, make people realize them. Repeat focus points, again and again, such that people would remember it for a long time. These can be your brand’s tagline or a unique solution that only you can offer.

    Do not recite your speech:Preparing in advance is good but do not read the script like a robot. Try some voice modulations, some walking across the stage, some hand movements and involve as many audiences as you can.

    Do not dodge a question: Try to answer every question that they ask from you. If you do not know the answer, accept it and tell that you will get back to them with an appropriate answer. Do not state false facts or tell nonsense to avoid the question.

    Time check: Do not take much time of your audiences. Keep everything on the schedule. Reach early, start on time and end your part on time.

    End on a happy note: When you are done with your speech and questions raised by audiences, conclude the session with a thank you note. Very few people take some time out of their lives to hear someone else and you should tell them that you are grateful for it.


These are some ways through which you can win your audience’s heart and make an unforgettable impression. Use your communication skills and imagination; to stand out in the crowd. SEO services Milton Keynes states that around 70% people are afraid of public speaking, we sincerely hope that these suggestions can help you to win over your fear.

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