Monday 24 April 2017

To become a successful person in your industry, you’ve to follow some good habits of the professionals who are already successful and are also thought leaders of the industry.  The early entrepreneurs of the startup SEO agency, are required to add some habits to their daily routine in order to work effectively and efficiently throughout the day. The top SEO professionals say that the successful entrepreneurs are successful because they know very well how to manage time and maximise the available hours in a day.

Consider following these simple tactics consistently early in the morning as soon as you wake up to get the most out of yourself that leads to inevitable growth of you as a successful being:

    Use A ‘Real’ Alarm Clock


‘Real’ alarm clock refers to the alarm clocks that were used decades ago when mobile phones were rarely in existence. Those funny and colourful alarm clocks help the person to get out of his bed at the same time because that was neither having snooze option nor it was having any social media sites to look into as soon as you open your eyes. These real alarm clock pushes you to wake up and shut it off. Doing this enables you to instantly wake up and start your routine without wasting your precious time. 

    Take Some time To Breathe


The successful people are not the ones who wakes up and suddenly switches their computers on to begin with their work. They wake up early to reduce their stress level with the help of some breathing exercises including morning walk etc. Or if not so, some are those who just stand in the balcony with a newspaper and a cup of tea. They prefer relaxing in the morning rather working in order to increase their work efficiency.

    Set Out Your Clothes A Night Before

Consider setting your clothes out a night before for the coming day. This allows you to keep yourself well-organized and prepared for the next day. Doing this helps you to save your time for the next day so that you can utilize those few minutes effectively in your upcoming tasks.

    Get In A Workout

Every morning do ‘workout’ to make yourself fit and fine to work effectively and productively all day long. It is the most important habit  to follow by the early entrepreneurs to succeed in their business life. Exercise regularly and build a lot of stamina in your body in order to put much more efforts in your work without getting tired. This doesn't mean that you have to spend an hour or two in gymnastics, rather it may include few yoga and healing exercises or a bicycle ride or just a morning walk that make you feel relaxed and stress-free during the entire day.

    Read Something You Enjoy

In the morning as soon as you wake up, enjoy reading something that you enjoy a lot. It may be inspirational and motivational books, newspapers, magazines etc. Obviously you’ll not prefer watching TV instantly as you wake up. You can engage yourself in reading financial news, or some inspirational articles by your favourite thought leader etc. But make sure that you do not read something negative or boring early in the morning because doing this, will hamper your entire day.

To any successful marketing efforts, planning and metrics are the two key components, yet there are many entrepreneurs who rush into the social conversation with a little idea of what they wish to accomplish. Recently, the top SEO companies have organised a webinar that catered to the young generation of the digital marketing world. The audience and the listeners of that webinar consist of small-business entrepreneurs, early entrepreneurs, social media managers and executives, digital marketers etc. The top SEO professional hosting the webinar asked the audience, in what business they’re involved in at present? The maximum number of people from the audience group replied that they’re ‘doing’ social media marketing! The host was amazed after listening to it. He then asked them the process they’re following, and that was seriously disheartening for them to know that the process they’re actually following reveals that they’re unfocused in their efforts. They are lacking back in defining a compelling social media campaigns for their brand and the company.

Thus, they pointed out three main strategies to focus on before launching a social media campaign for your brand:

    Take aim

How will you evaluate if you’ve achieved your target or not? Thus, to ascertain the value of your efforts make sure that you have a goal to target for your business. From early entrepreneurs to popular social media marketers, it is must to target an aim. The common social media campaign include goals such as- creating interest in a specific product or service, increasing the amount of shared content, heightening brand awareness and attracting more followers. For instance, you can maximise your reach and following at the moment you drive traffic to a particular page on your brand's website. Whatever your predetermined milestones are, it is necessary for you to answer some essential questions:

    Which social media platforms will I use?

    Which kinds of content should I create?

    How will I track and assess results?


    Plan the schedule

Once you've done with thinking strategically about the targets you wish to accomplish with your social media marketing, plan your year by having a calendar in front of you. It depends on your business that if it make sense for you to launch some social media campaigns that center on holidays or seasons. To illustrate and explain the process, you can consider referring the Great American Total Solar Eclipse, that is about to occur on Aug. 21, 2017. Make sure that if you're connecting this natural phenomenon with your marketing theme, think about how much lead time you'll be needing to build into the campaign. Avoid waiting until the last minute and then come up with some creative posts and graphics. Farm out the work well ahead of time, if you don't, you'll find yourself left out in the dark regarding social media posts.

    Measure outcomes

If your goal is to assemble interest in a specific product or service then, you should measure the amount of traffic you wish to drive to your webpage. If you find that you’re having enough followers but they aren’t the one who are sharing your posts as much as you'd like, you could use various analytics tools to rank your shared posts and see which type of content performs best. Or you could build your 2017 campaign around a theme you capture in a hashtag or celebrate with a contest to fuel its launch.
Keywords are the basis of every SEO campaign and keyword research for that campaign should be carried out dedicatedly. Bored of listening to this line every now and then? Yes of course, even I am bored of delivering the same old lines to all my clients. We all know keyword research is a key tactic for growing an account majorly when it is new.

There are times when keyword research is futile...

Today many SEO experts from the best SEO companies focus on this fact that keyword research is sometimes unnecessary. It was a matter of pride when the marketers carried out keyword management back then but now the scenario is completely different. You have to use keywords only when it is necessary otherwise not.

One of the main goals with keyword research should be to try to identify entirely new themes. You should have ways in your mind to dig out new themes around you. but there’s only so much expansion on existing keywords before you’ll pass the point of diminishing returns due to lack of volume as keywords become more and more specific or similar to existing terms.

To understand this better I can state an example for you. Suppose you are an ecommerce store then Instead of trying to find every possible keyword related to a shirt look for other opportunities. Those opportunities can be “blouses,” “sweaters,” “tees,” “button-ups,” “sweatshirts,” “fleeces” and “cardigans.” or anything else.

Not only different terms for shirts you can search them by using some of their features like “half zip”, “pullover” or “hoodie”.

How can you monitor the impact of keywords?

Well, if you have started something new then monitoring it becomes your duty, or you can say a necessity because monitoring tells you about the performance. The first thing to monitor the impact is to do the labeling of keywords as suggested by the best Seo companies. Labelling of the new keywords tells you about their positive and poor performance both. If they are giving positive output this does not mean you will detriment the existing keywords but find if they will result in great performance every time.

Be careful about the misunderstanding!

There are times when you have two same keywords and they compete against each other. This can be confusing and might hamper your rankings too. Especially when there are broad match keywords as they can be considered as duplicates.

How to find out useful keywords?

To find the useful keywords or the phrases make sure to conduct a research and go through the following key points:

    Check your top performing keywords:            

Find out all your best performing keywords and search terms that can bring in incremental volume. Your top performing keywords may help you to identify qualifiers. Putting these terms into a keyword research tool may help to cover other relevant terms, as well.

    Think like your customers:

This is important because you cannot change the system until you are not in the system. So, to select the best keywords you should put yourself in the boots of your consumers and then think what all keywords you would choose if you were one of them.

There are various tools available which have made your task easier, so take hold of the opportunity and start analysing. Smell the coffee before it gets cold!

More info: https://www.10seos.com/top-seo-companies
People use to create an outstanding website, setup each aspect perfectly but one thing they make as their mistake which can turns to become a blunder, that is they forget about their landing page and then they use to ask others that they are not getting sufficient traffic.

Of course it seems so weird, since generally everyone who build website that a landing page is actually a point from where the viewer will visit your website to view, so if it's not created in a proper manner, then what is the point to make it?

Conversions is basically an eventual thing that matter and it is the only target which holds value. When everything seems to be so messed up, think regarding the structure, the color of your webpage, the design and everything else. Optimizing conversions could be a messy process and it have all the knowledge to make it done.

Here’s few of the killer strategies that should be kept in mind and keep on top of your to-do list for landing page:

    Headlines:

You know everyone tends to read the headlines but not everyone is going to read your content. Therefore, it is very essential to focus majorly upon your headlines also and make them as attractive as you could. Try to make it more catchy so that reader is forced to open and read your the content. Make sure that it is short but deliver what it is intended to as well as descriptive at the same time. Even according to the ppc bid management software reviews even the successful companies follows the same strategies.

Along with writing a catchy headline, you can also write a subheading since it can create the urge more powerful.

2. Images and videos:

It may be look like an old suggestion but this is so true when your hero image has been connected directly to what you're trying to sell. If you're into products, it must also include the photo or graphic. If you're selling that requires to be explained  good enough with the help of a video or gif, but make sure to choose such a visual which depicts someone who is enjoying with the benefits of what you are providing to them.

3. Mark the benefits:

What people search is what are you offering them is what you need to show. It would be better if you show them about the advantages your  products or services offer, even before they search for them. Reading in points is quite easier than reading a large paragraph so that you could apply the same.

4. Important elements should be shown important:

If you believe that something must be took notice by your viewers and audience, then you must keep it above the fold. You know that your content is what they need to read and you have this a lot. top 10 advertising company suggested strongly to avoid the cluttering you have to prioritize and mark the essential content on top or make it as a separate.

More info: https://www.10seos.com/agencies/lead-generation
Had you ever think why some of the content goes viral within a day?

Well, it is because of the headline of your article, that makes a first and foremost impact on the mind of your audience. According to the best PPC Advertising Companies, if you have been using your words perfectly and relevant to your content then surely your audience will never go away from you. Because there is actually a huge relation among your words and your website.

Deciding what headlines should have been used is quite a thoughtful process. Most of the people tend to think that incorporating short headlines prove to be more productive while others people believe that using long ones express more readers. But according to the top content marketing companies, using short headlines are actually more beneficial. This is fine that long headlines attracts many users but then they are suitable only for those content that are not made purposely for B2B.

In fact Google’s crawlers even don’t see more than 65 words headlines. It simply states that if include more than 65 words in your headline, then Google will take only the first 65 words. Actually, according to a report prepared by the best PPC advertising companies, short titles have been more impactful than the larger ones.

Why always shorter headlines impacts more?

Usually most of the people don’t read online. According to the studies only 20% among online readers use to read the articles online. Rest of the simply scoop off your website. If your article includes headline which is short as well as fascinating, there are more chances that people will read your article. Even when they are looking for solution then also they will not read those long and boring articles. They need to quickly land to the answer, therefore they look for some short along with informative articles.

According to the recent surveys, websites must include an average words of of 7 only in their headlines. Too short headlines which incorporates 5 words or less also tends to face lower results.

According to some of the psychological fact, studies reveals that the human brain can’t read more than 7 words simultaneously, therefore, writing long titles is a complete waste.

How to make headlines even more shorter as well as fascinating?
Including short headlines in your content is not at all an easy task. At some point of a moment or the other we have been used quite more than actually needed words to make our title complete as well as correct. Here are few proven tactics to make the headlines short along with more attractive:

  •     Simply think of few title and what headline you actually need to give to your reader. Jott them on a piece of paper.
  •     Analyse and give them a second thought how can you make it shorter.
  •     Make use of a dictionary to search for more powerful words which will deliver everything alone.
  •     In this process of searching for new words do remember to not to use any spammy words.
  •     If your content is too long since you want to focus on many things then split them into several phases.
  •     Automated tools and checkers could provide a great help.

Friday 21 April 2017

Where on a side of the coin, your business is experiencing a rapid growth, there, on the other side of the coin your customers are having less-than-pleasant experience. You, as an entrepreneur, while looking at your brand’s website experience the repulsive cringe of disgust when your existing or potential customers shares their unpleasant experience on your website.

According to the experts of the website ranking companies, ‘No one would like to do business with a company that is having such a lame, slow and outdated website’. If the company ignores the requirement of updating its website then it can result in driving potentially devastating effects. Because your website is the first thing that represents your company in front of the potential buyer. The website reflects the personality of the company. Make sure that the website makes an effective first impression on the internet users in order to convert them into potential customers.

The top SEO providers came up with the list of pointers to be considered while re-doing your website besides of general updates of colours, layout or overall appearance. You must also consider the functionality and the user experience of your new website. Pay attention to the below-mentioned elements while revamping your website:

    Website Design

The website you redesign is required to have more creative design elements to stand out of the bunch of website flowing all over the internet. The website of your company should be unique, versatile yet relevant and useful to be remembered by your potential customers and must have a great user experience. To get your website stand out of the immense crowd surrounding the internet, make sure to go through the following points:

    Use more hand drawn elements

    Use gradient imagery that is multi-toned

    For your page headings make use of creative style and font

    Use more GIFs and animations

    Utilize geometric shapes and lines

    Ensure that your new website has the mobile responsive design


    User Experience

A flashy, bright and colourful and illustrative website may be appealing to the users but if a viewer couldn’t find what he is looking for, then it will be easy for him to navigate to another website and leave you website at the same moment. Therefore, make sure you research on the choices and findings of your target users so that you serve your potential users in the best possible way. The users love to be navigated, so make sure you include clear directions and call-to-action on your website to drive visitors to convert themselves into customers.

Provide your target customers with clear and multiple call-to-actions so that they can quickly search for what they are looking for and the chances of their return in future increases with the more time they spend on your website.

    Content

In the recent years, content has gained a lot of prominence in the digital market and has become an essential element in web designing. Information lies at the fingertips of every person who is actively participating in this digital world. The users can find relevant and immediate information within few seconds over the internet. To provide your users with great experience on your website, make sure to include professional, engaging and useful content on your website.

The quality content will help your brand to stand out of the competition prevailing in your industry and also enables you to stay a step ahead of your competitors. The engaging and interactive content allows you to build trust among your potential buyers. Once the users start trusting your brand through the content on your website, the more likely they’ll opt for the desired call-to-action and will recommend your brand to their family and friends across the web.

    SEO: Putting It All Together

While on the one side, all the aforesaid elements will greatly improve your brand’s online presence, but on the other side, your brand’s website will not meet its true potential without effective and regular search engine optimization. The components like- web design, user experience and content serves greatly to a brand’s search engine optimization and can have a major impact on your search engine rankings. Consider including more elements in your website and its content apart from including title tags, alt attributes and major keywords.

More info: seo companies
For a creative marketer of top SEO, it is very much essential to be well-versed in the usage and implementation of marketing strategies on social media platforms. Apart from Facebook, Pinterest and twitter, Instagram is the great place for anyone looking to market anything. When Facebook acquired Instagram, it was not much popular and after this merger Instagram has seen amazingly incredible growth. It has been grown overall by 400% and became popular among the teenagers, adults and also businesses.

Instagram is the platform which is easy to understand and convenient to use. It has various positive aspects. It is not as ad-driven as Facebook is. It is the faster platform to market your brand. While marketing your brand over any social media platform avoid silly mistakes, because such mistakes can harm your business. To know what such mistakes are, go through the following link:- 4 Social Media Mistakes Your Business Can't Afford To Make.

SEO experts from the best SEO Companies suggests to consider following strategies to market the brand:

    Choose a theme for your posts

Plan your strategy and follow it to achieve success and to reach to your targeted audience. Follow a theme, thereafter people will follow you. If they like your prospect of marketing.

    Your Instagram Bio

It is obvious to have a Bio, to enable people know about you and your brand. The bio should be such which itself drives attention of the audience towards what you’re promoting and which in return will drive traffic to your website.

    Your website

Ensure that your website is optimized and is made mobile-friendly. So that, the user can browse through mobile easily as maximum Instagram users are active on mobile devices. Also, make sure that you include your website’s URL in your bio, as well as with every picture you post either as a watermark or as a part of the description.

    Simple, meaningful images

Keeping images simple and meaningful tends to grab the attention of your audience quickly with a clear interpretation of ‘what image wants to say’. Ensure that the image you post should be simple, interesting and inviting.

    Posting frequencies

Be frequent while posting on your Instagram account. The more frequently you will post, the more faster you’ll grow. To be a great brand try posting atleast 4 times a day , or if atleast 1 post on daily basis.

    Hashtags

Hashtags bring traffic to your site. Try including all possible and related hashtags to your image. They can be included in photo description as well as in the comments section too. The hashtags can be as many as you want in numbers.

    @Mentions

Try tagging another Instagram user who is directly or indirectly related to your post. It will maximize the reach of your post as that post will also be displayed on the tagged person’s profile, hence, will attract the followers of him too. It will be beneficial for your brand as your post will get more traffic with mentions.

    Location sharing

To boost engagement with your targeted audience, you can turn on location also. It is just like mentions, the only difference is mentions includes another Instagram user and location includes the place where the image has been taken.

    Great photos

The photographs you post on Instagram should be innovative and creative, which grabs the attention of your target audience. Also, you can upload your images for some components, if not stuck with a theme.

    Customized images

When you get to know which images are working for you. You will then customize those images to make them your own. You can edit images having quotes over them or a product review or a teaser of an announcement.

Conclusion:
Instagram is a striking tool for targeting new audiences and new demographics. There is ample space for so much creative thinking, that it’s almost certainly worth your while to give Instagram a shot. Creative marketers can take the brand toward new heights with proper usage of Instagram account with mentions, hashtags and location sharing. 

More info: seo companies
‘Army’ here refers to a group of SEO professionals working together under one roof. They all together work as a force and make maximum use of technologies. They fight with all the problems (villains) and succeed with their planned strategies.

While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Superheros. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army.

Top Local Seo Consultants And Consulting Services In USA , says that considering these tactics a brand will probably meet all its grievances easily and rapidly. These tactics are elaborated below for your ease:

    Training your team:


It takes a lot of hardwork and efforts to be the best among the top brands and professionals of the World. Ensuring that your staff understands the value of inbound marketing and digital marketing, social media is rest about training. It is quite necessary for the staff to understand the value of social media and inbound marketing, if they don’t, it is just not going to be that much effective.

For this, you as a brand need to conduct workshops and training lectures for the staff to make them understand the importance of content marketing and social media. These workshops and lectures must be focused upon key strategies of content marketing and how to engage customers with your marketing strategy.

    Working together:


While each of the employee is a superhero in his tasks, but the real amazing thing happens when the all superheros come together to accomplish a task or a project. The power of collaboration leads to encouraging your staff to work together to accomplish a task on their own rather than outsourcing someone from outside.

This is done to make them understand their capabilities and strength to attain any goal within the specified time, if they all get united and work as an Armed Force. 

    The best offence is a good defence:


As a marketer, your aim should be to defend yourself against employee fatigue. By creating a solid content plan, an organised social media planning calendar, spreading the responsibilities for creating content and posting that content, you will eliminate irregularity and ensure consistency across all social accounts.

It does not only give your business a distinct identity, but also differentiates your business from your competitors, ensures your message stands out in customer’s minds and increases customer loyalty.

    Changing your strategy:

Where the marketers of old were focused on hard selling, they now need to be thinking about hard content. From blogs and emails to white papers and eBooks, providing useful content is one of the best ways to target customers at any stage of their buying journey.

The key with this content is to provide customers with a compelling enough value proposition so that they are willing to give you their contact information. The idea behind premium content is to market the information as “exclusive” and to convince them that the content has a higher value.

Social media provides a great platform to promote this content and to focus your strategy on getting visitors back to your own website to begin their journey with your business. Get this strategy right and you will have a solid lead generation system that’s future proof.

    Make the most of tech:

Speaking of content, and sharing this content, technology provides marketers with a great opportunity to promote their content to the masses.Using marketing software can enable you to post content on behalf of your whole team. This helps to avoid a big issue for marketers and sales teams alike. Internal email asking everyone to help and share can often be hard to make stick and often only 5% support without more follow ups and aggressive Key Performance Indicators (KPIs).

Because of the tactics laid by Top Local Seo Consultants And Consulting Services In USA, many local, national and international SEOs became successful in building their own healthy, super talented and technofied army so as to cope up with the inbound marketing and social media strategies.

More info: seo companies

Thursday 20 April 2017

Though search engine optimization is a viable online marketing tactic since many years, but still today is is surrounded by mystery. There are a lot of businesses and business owners who doesn’t know about search engine optimization as a whole and still they’re investing in it. It is, therefore, worthless to invest in the thing which you do not understand as a whole. Since many years various SEO misconceptions and innovations are popping-up the industry, says experts of the top SEO companies.

Here are listed top 3 misconceptions about SEO that are to be debunked on an immediate basis:

SEO Is Too Difficult
 
SEO may be difficult for the one who isn’t proficient in marketing techniques like business owners or other employees of the business. But, for the marketer or the marketing head it is not that much difficult to understand everything about SEO. Search engine optimization is a great way to market your brand online by including various components of research, competitive analysis, networking, Public Relations, and content writing. For the dedicated SEO freshers, there are various amazing resources online that points you in the right direction. They can take help from Google’s webmaster guidelines, should consider reading top SEO blogs to become a pro in search engine optimization.

SEO Success Can’t Be Measured
 
SEO is a long-term process and this is most irritating thing that frustrates the marketers at a point of time. Though it is not something like overnight SEO success. But, this actually doesn’t mean that results can’t accurately be measured over the long-term. There are a long list of paid as well as free SEO tools that can help you get in depth reports about your business. Tools like Google Analytics and Google Search Console, both include a wealth of information that will definitely help you evaluate over a period of time that how well your SEO campaign is performing. For instance, you can pull organic search traffic reports and keyword placement reports that will give you a good idea of what is and isn’t working over a short period of time. It’s impossible to exactly evaluate if your SEO campaign is working in a short period of time or not, but it can absolutely be measured with enough data.

SEOs Are Scammers
 
It’s true that the SEO industry was being gamed by scammers at one time, but with the introduction of complex algorithms in search engine it has become the only way to stay on the top of SEO success and that is only by implementing white-hat manual processes. For instance, the biggest SEO provider red flags is when they make any kind of result guarantees. The SEO industry is constantly evolving along with the search algorithms, which makes the guarantees impossible.

Conclusion
 
If you’ve believed any of these SEO misconceptions in the past, it’s time to wake up to the truth. SEO remains a relevant online marketing tactic that can improve your organic search presence and traffic. The key is to research the industry, work with a reputable SEO service provider, and give the campaign enough time to work.
 

Monday 3 April 2017

Click through rates are actually an essential part to be increased especially if you have invested in the PPC ads. 

Do you still use that old way of repeating the same thing in each of the PPC ad?
 
Don’t you experiencing low CTRs?
 
Here’s the best tricks by tons of experts from seo and ppc management, which will surely help you to raise your CTRs more quickly:

Insertion of dynamic keywords:

 
Insertion of dynamic keyword is the key strategy in which the dynamic search ad releases that search term which is typed by the user in the search bar into the title of the advertisement. Suppose that if the has user typed ‘Purple bags’ in the search bar, then the ad which consists the dynamic keyword will come up with the headline like ‘purple bags’. It might be out there that the user types very large sentences contain so many words, which cannot even fit in these ads, therefore here the ads will be used as your default content.

Your ads should have emotional factor:
 
If you want that people must click on your ads more and more, than make such a headlines as well as your ad context which is related to the human emotions. Make it so prominent so that people can wait to hit click on your ads. You can also design ads by making use of various emotions and then test on your targeted audience and search out which one will work out the best for you. Break out your ads and simply observe, which one leads to the higher conversion rates.

Follow the protocol:
 
According to online reputation management company, it could be any business, every business needs to have a solid PPC marketing strategy and designing. But many of us forget to follow the correct protocol. If you are not willing to work according to all the norms, than keep it in head that you will not have any long term benefits. Since, the rule says that your headline must contain the appropriate keyword as well as appropriate text. The relevant or the exclusive qualities must be depicted in the first line itself. After that, the specific promotion should be in the second line and most importantly, the Url must contain the right keywords.

Ad extensions:

 
Ad extensions will surely help google and other search engines as well, to have few more options to choose from. Sites not only use sitelink extension headline but also, they take out sufficient time to fill out all the description field. If the number of site links are more in count, you have a better chances. Call out the extensions, review extensions, and build snippets could also help in achieving maximum click through rates (CTRs).
Ad copy could results in breaking your PPC campaign. hence, use all these above mentioned strategies to get the successful creation of your PPC ads. If your click through rates rises then surely they will be able to enhance your traffic and assist you to increase your productivity.
This holiday season, you're might possibly have focused on reaching your new customers and reeling them in with glaring specials. Reaching out to holiday purchaser, who need your assessment to make a good decisions on shopping for others is a best way to boost your bottom line, but the main question is what about all those buyers who have left before? What about the customers you reached out last holiday season but then they never had come again to shop again?

You can bring in tons of brand new shoppers with every gift-giving season. If those purchasers don’t stick around once the season has came to an end, how will you able to keep making money throughout your whole year? Well, this holiday season, it’s the time to start focusing on your lost customers. Gaining them back may just be easier than what you had think.

Go After Cart Abandoners:
 
Your possibly might have know the fact that around 70% customer will abandon their cart, at least on the first visit. Out of them, around 70% visitors, will definitely wishes to come back to you to complete their transaction by finishing their purchase. Life gets in the way, and in a flash, it’s a year later and they didn’t buy that amazing gift for their special people.
 
Anyway, now is the time to bring them back to you. After viewing the shopping cart provider reviews, this can be easily concluded that if you’re not going after abandoned carts with aggressive email campaign, it’s time to start today. If you already chase down your potential customers, great! Now try to go back to last year’s loyal customers and make sure you make them remind that once they loved your products, if for a moment only.

Retargeting Ads

 
If you get too spooky about your messaging. Customers are actually not crazy with the feeling as if they’re being watched, and you obviously, would not like this holiday season to look like Halloween.
 
There are some ways through which you can retarget people by the top display advertising companies, who may be interested in purchasing from you. The first would be advertisements which serve visitors to your site. 
Then there are buyers who engage with shops as yours on social media. At the end, you can target those who seen your ads on other sites.
 
You can use the information about this to make sure they end up in right place. If they’ve already searched products, make sure the ad leads back to the item they loved.  If they had spend some time befor for searching the prices for your products, make sure that they get all the information related to prices after clicking on your advertisement.

Now you’re ready to reel in to your past customers, whether they make a purchase from your site before or not. Once you get them back to you, keeping them a major priority of yours. Imagine your bottom line, if you can’t count on past customers, existing customers, and future customers to make purchases. That’s what this holiday season can become for you.

In the world of marketing, Retention marketing is now becoming more and more prevalent in e Commerce. The main focus of retention marketing is to create engaged customers which return to your store to buy items again.
 
But here, the main question aris is where should you start with your own retention strategy? Read the blog to learn what to do before you getting started, how to allocate your budget for marketing, and when you can expect to notice the results. Let’s start!

Where Do You Start?
 
Every well established building started with a high quality framework, like every tree started with roots. This is what retention marketing is. You can build something amazing, but you have to lay a strong framework.
 
Measuring your existing ecommerce stats will prove you where you are, so that you can measure the effectiveness of your strategy.
 
You need to have a benchmark for all the standard ecommerce metrics such as conversion rate, average order value, etc.  But apart from metrics, you also need to have benchmark key retention metrics, before starting your plan. For consistency, you must use data from a one year period for doing some calculations.

Repeat Customer Rate (RCR)
 
The repeat customer rate of your store is the percentage of your customer who is coming back to make a purchase again. According to ecommerce seo company, it is actually more expensive to acquire new customer than retain an existing one.
 
To calculate RCR, take the number of repeat customers and then divide it by total number of unique customers.
 
Customers With multiple Purchase / Unique Customers = RCR

Purchase Frequency
 
purchase frequency of the store is the average times a customer shop with you in a given period of time.
Total number of Orders / Unique Customers = Purchase Frequency
In fact a slight increase in purchase frequency could lead to a wide increase in revenue.

How Much Retention Marketing Do You Need?

 
First of all, your need to decide how much focus to put on retention. You invest marketing dollars into a content strategy, email marketing rankings, search engine optimization, and retargeting. If you want your retention marketing efforts to be effectual you have to do the same.
What Should Your Store Do?
The effectiveness of retention marketing is truly decides by the two main factors. Life-stage of your store, and nature of your products.

Life-Stage of your store:

 
If you have new ecommerce site, you may have small customer base. Once your store has established customer base, it is more beneficial to focus on retention instead of acquisition.

What You Sell

 
A returning customer is more worth to your business, if you have a product which has high likelihood of repeated purchases, you will benefit more from retention marketing.

Retention marketing obviously doesn't provide overnight results or any instant appeasement. But, if you stick to it, you will surely notice some phenomenal results very soon. How long you have to wait to get success, that depends. However, six months to a year is a common timeframe. Retention marketing is as similar rolling a snowball, once your get it started with it, it becomes easy for you.

Have you includes video as your major marketing strategy? If not, now is the time you should start. Few years from now, video marketing has seemed to have its own entity. But today , video holds a special significance not only in the business world, but everywhere. In this blog, we will see why your business need to start video marketing right now.

YouTube:
 
YouTube is consider as world's second largest search engine. Google is at number one. But YouTube also has billion users who use to watch millions video every hour. You can reach to thousands of people by creating video which they can view in YouTube search or Google search results, based on how well you optimize your video for search engines.
 
In addition to this, you can reach large audience via wide range of YouTube video advertisements. It also includes banners, commercials, sponsored videos, and other ad types to appeal to video consumers.
Best among all, every video could be repurposed for dozens many of other video hosting sites.

Video gets great reach on Facebook.
 
video seo company says that if you want to reach more audience for your business on Facebook, start using video. Video has shown to get more organic reach instead of other types of posts. Facebook is also starting to contender YouTube in video views, believing to have an average of eight billion views every day.
If you want to get people to engaged more with your business, you should start incorporating live video. Facebook has recently searched that people spend three times more with the live video. This is because of the fact that viewers can engage with person on camera by giving reactions, asking questions, and more.
Even if you don't want to incorporate live video, you can also start uploading video to your Facebook page to boost your organic reach. Think of it as a commercial for new viewers to your Facebook page.

Soon, Twitter's 140 will not include media attachments.
 
According to top social media companies, Twitter has planned to roll out new change which will allows people to add media to tweets without counting it for 140 characters. Which means you can link a video and still gets 140 characters to describe it and add use hashtags.
 
This offers advantages for many reasons. For starters, video will stand out in their news feed, and play button imposed on the video will ask for people to click it.
 
Secondly, the video will be added to your media library, which seems on the left sidebar. Unlike your all other tweets which get lost in timeline, visitors will see your latest six media. So make sure to include your video thumbnails to catch people's attention and make them want to click!

Your business ought to be in pictures.
 
As you can notice, there are millions of ways your business can enter into the world of video. The main thing is to find such a way which suits best for your business and start out there. And to become sure that no matter what kind of video you make which you share it on social media platforms so that you could reach as many people as possible by incorporating your video marketing strategy as the key factor to your success.

See more : 10seos
Remarketing is the most updated and trending strategy which is used by almost every marketers and in fact most of the experts from remarketing companies, suggest that in order to boost their sales and come up by using more advanced platforms. There are lots of techniques available which can be used to enhance this approach in a much simpler way.

Here are few of the ways in which remarketing can be done easily:

1.Cross channel advertising:
 
Most of the people like to purchase from especially those brands which are famous and which have opened almost everywhere. The concept of cross channel advertising depends only on this phenomenon. It simply implies that popularizing your brand with the help of various marketing channels. For instance, if any user clicked on an advertisement on Google then he/she must get to see the same advertisement when he logs into some of the other platform. This way he will see that brand everywhere and will be convinced to make a purchase of that product.

2.Google Analytics:
 
This tool has been taken the place of the superior helper in the digital marketing. It has been used for remarketing since Google Adwords assist in creating the list of the behaviour of customers. Google Analytics allows you to create the lists depending upon the time on site, pageviews, exit pages, goals achievement and many more.
Now, Google Analytics integrates with Google AdWords and hence every list you make in Google Analytics could be used with Google AdWords as well.

3.Remarketing for search:
 
Remarketing for search enables many businesses to target those audience who visited the website of a business earlier, while searching for any custom selected keyword on the search engine. So, here they target earlier website visitors, businesses can select wider range of keywords for remarketing for search campaign. As per the online display advertising companies, this campaign has been proved to be one of the best techniques which is used for remarketing.
 
4.Remarketing for ecommerce businesses:
 
Today most of the platforms such as Facebook or Google are providing dynamic marketing ads which can then be used for remarketing purposes. Now Google offers templates to make your ads but they are still working on the strategy and soon will start offering paid dynamic ads which the users can customize at anytime.
 
5.Remarketing through YouTube:
 
YouTube ads are generally managed using Google AdWords. This is one of the simple way in which the audience which are available within AdWords could be used along with the audience available over the Google Analytics. As YouTube is such a social platform where marketing is done through videos, therefore, this provides a great way of remarketing. You can make the videos according to the concept you want and head towards collecting back to your lost customers.
 
To obtain a healthy ROI, focus more on your existing visitors and use videos or banner ads collectively. Like this you will come to know about their new interests. Remarketing is all about bringing your lost customers back to enhance your ROI. They are actually an asset for your brand since they already know about you.
Before sending any email, hold down for a moment and ask yourself, what’s the aim of your email marketing?
 
Having a which contains only your trustworthy email subscribers does not ever mean that you do have few trustworthy visitors. This is not at all so important that they will click on your emails certainly and tend to become your regular visitor.
 
Most of the business owners are much influenced with this misconception and because of this misunderstanding, they do not usually pay much attention on their email click through rates, as researched by the best email marketing service.
 
If you really think that your click through rates are generally low then you definitely need to take few actions instead of sitting idle and wait for some great magic to make out. Competition is actually tough in this digital era and you really need to follow these steps:

Anchor text and link placement:
 
It is so much essential that your call-to-action anchor text must be so attractive enough to grab the attention of the user and make the click on it.
 
Most of the experts have make an analysis that the key reason behind getting very low click through rates is either, it is due to the link placement or due to the anchor text. It is usually recommended even by most of the experts as well as experienced business owners and marketers to have many links to call to action in your email .

Email quality matters a lot:
 
If you are among one of them who use to send those boring kind of emails to your customers, just for the sake of grabbing most of their attention, or to attract them towards your services, then you are surely losing somewhere. You are very much required to add a great subject line. There are so many businesses available who send off a newsletter which is filled with so many useless and boring details and after sending all of them, they actually expect their subscribers to get more excited enough to click on the link provided out there. You also know that an average customer receives thousands of those kind of emails around the clock. You need to become quite different if you expect them to click to your emails.

Email should be written specifically to target your subscribers:

 
Before start writing email for your subscriber, first make very sure that you are writing it mainly as the point of view of the user only. Your main aim should be only to focus upon your intended targeted, active community that wants to engage with you. If there are some attractive offers then use bold headlines and make them catchy.  If you are not getting engagement that you expected then make everything speak loud. Get out of your fear space and make those who really want to engage with your emails.

According to top 10 seo software reviews, if your click-through rates are basically low, the reason is your users losing interest in your ideas. Rather, focus on call to action in every of your email, and explain advantages to your customer.

Mobile has nowadays become one of the most important device category. An ordinary mobile website which includes all those old and boring features will not at all help you to stand out of a crowd differently. You need to include something very catchy, latest and as per the need of the customers.

Mobile is in trend and it was significant for your business, so you created mobile friendly site. But now what?

Here’s few of the latest design trends which you need to follow if you want to offer the best user experience. Let’s have a look.

    Include a blur background:

Including a blur background in your website will leave more impact especially if it is all about mobile. A dispersed background in images from latest interest since it holds more power to leave huge impact in the mind of users and grab the attention of the viewer even at a single glance.

    Less is good:

As stated by the ecommerce seo, simple along with the less content over the mobile websites marks a great impression on the eyes of the user. Since mobile screens are generally small of an average number of users, less content with few images is more preferable because they find it easy to search and view.

    Big Words:

Since mobile screens of most of the readers are generally small, counts also affect the attention seeking factors. As they are small in size, it's better to include quite large font size so that it is easily visible for viewer to read. If user is visiting your site and is not able to read the words properly, then it will leave a bad impression surely on his mind.

    Loud colours are obsolete:

The time for including loud and bright colours has gone completely and now developers are even  using some light, soothing and subtle colours. According to best marketing companies, subtle colours are quite less noisy and also it allow the page to look less complicated. Therefore, user can understand the niche well and they will not at all have to find out anything with more difficulty. Most of the designers use such kind of colours or combination which suits their brand image as well as logo.

    Context oriented design:

A context which is much aware of the user interface is what all needed today as it allows to saves tons of time of the viewers. A context aware user interface are basically knows already about the location of the user and offers that information automatically. This allows you to save lots of time since no input from the audience is needed.

    Quick login through social media:

This option must always be present on your website because this allows your users to quickly login to your website without creating or signing up to any new account. This makes audience happy because time is significant element and your users are always in hurry.

See more: 10seos
Have you ever thought why post of other people get more likes, comment and share than your post, even after using all the excellent tactics?

Well, you might be missing one of the most impactful element in your content. And that element is your strong Headline!

Yes! You read it correct.

The most creative as well as catchy headline will definitely helps in gaining more number of clicks, likes, comments and share to your post. Experts from best seo companies in uk, claims that this chief ingredient is being missed by most of the business owners while making the best recipe of a content to serve for their readers. What is the worst and silly mistake they are making is, either they are making their headline very long or sometimes short or even boring.

Including good headlines in your post does not only mean to attract more traffic for just a short span of time, but it also means that you are making your content more related as what your headline is showing. If post is actually a quality content then try to make headline of your post capable enough to deliver what it wants.

Here’s few of the really effective ways which help you to make your headlines to stand out of the crowd:
 
Descriptive headlines:

If you had written such headlines which are not descriptive enough, then do remember it that people will never understand what your content actually relates with. You have to tell them that what they will get in your article. Along with that, headlines also affect ranking on the search engines.

Clickbait headlines:

Clickbait simple refers to create such headlines which depicts more about the article so that people would want to click on it. Such kind of practices not work as long term planning. Your headlines have to be attractive enough but related to the content only. Try not to over do it.Should be capable themselves:

According to seo london , headlines are not only short description about the content, in fact they are more than what you believe. They will be placed on the top of newspaper, magazine, or any website. They must be capable enough to work alone, therefore, try to make them in such a way that people feel eager to click over your article.

Keywords in a headline:

Keyword is one of the major factor which decides the ranking or your article over a web search engine. And along with merely a ranking factor on the Google, also added more weightage to your content and people are more likely to click on that article.
 
Using Lists:
According to seo london, lists could be viewed as even more informative if it has been used as the headings. People will come to know that your site or your content is well structured, and this also make your content easy to read as well as understand.

However, writing great content with a good design is not enough. It takes more than this. The most essential part of any article, blog post is the headline.

According to a  survey, conducted by seo london, more than 80% people decide whether they want to read the full article or not by seeing the heading only. Hence, it is strongly recommended, to make such headline which people feel eager to click upon. 

See more : 10seos

For every business, whether small or large, needed a good lawyer, which is also most essential to give the advice when needed, and that too within the budget. Committing any mistake, no matter small or large, it usually waste a significant money and time too. Searching for a professional along with someone who is much reliable attorney is more difficult as it seems. Hence, to make whole of the process little more easy, here’s few silly but worst mistakes that most of the people generally do, and the best ways to avoid them. Let’s take a look:
 
Hiring  a lawyer in a hurry:

Most of the businesses, especially startups, hire lawyer before knowing what they actually need from their attorney. To know more about the whole process, try to approaching after carefully considering law firm seo services. Since they could also provide help with common startup needs in a well-organized manner. In addition to this, this will also help you to stay within the budget as decided previously by clearly stating it to the hired lawyer.

Hiring someone you already know.

You may also like to  hire someone who is your old college friend or maybe your close relative, or someone whom you already knew, but always mark to consider a specialist. According to best ppc management, if you hire someone who is not well known or expert in your field, they may not aware of all the norms, which may lead to make a huge mistakes, and that lack of acuteness looks poor to the investors. To avoid such kind of blunder, talk to other people of your field as well and ask them for the referrals as well. Interviewing few lawyers with the cases upon which they work, or how they use to communicate or whether they have sufficient time for another client or not.
 
Believing bigger is always better.

Many well-established law firms could seem to be more attractive at the first time but make sure that you may have to pay high dollar even for the lowest work as most of the partners work on the larger cases. Instead of believing the large firms, search for someone with the smaller firms which provides value as well as expertise. Go for some large firms later once your company becomes larger, since the large name firm might need more resources and could be scare rather on the other side.
 
Not Haggling on Fees.

You're hiring lawyers like you do for contractor. There are so many other arrangements you could done for payment such as monthly retainers, per hour billing or flat fee. You could also go with the equity as down payment.
 
Think of a lawyer as just a lawyer.

If you're planning to give equity to the lawyer in return, then keep in mind that you're taking him as your business partner. Make sure that along with having expertise in your area, they should also have contacts and knowledge which they could pass to you. 

See more : 10seos
In the ever-transforming field of social media, video has now become the darling of moment. A survey conducted by top social media marketing firms, reports that by 2018, 69% of total internet traffic will be for video only. And, right now, around 100 million internet users watch online video daily and many of these are videos are quite longer than 10 minutes. 

So video consumption will undoubtedly grow, and it will grow in part as it boosts the retention, but it also comes with a cost involved in it, human time as well as energy which does not necessarily produce positive ROI. hence, companies have to think about video as one of the greatest delivery mechanism.

But you have to find out one which meets best your business goal. Here are few tips to provide help to get you started.

1. Decide whether video is the best option for your business needs.

In today’s world, most of the students are constantly intent in the latest social media fad such as GIFs, podcasts and of course, videos. And we can see these things being tremendously successful. However, for many people, video, along with few other trends, is quite expensive as well as time consuming. Making daily or weekly video content need to have a huge amount of time and effort and of course, in addition to this, a lot of creativity. But, the results required to justify the time, cost and effort, for small businesses.

Hence, you need to make sure that your social media as well as business goals are best met with the tools that you are choosing. Ask yourself that could you use photo, text or other content which can be as effective for your business goals?

If your answer is no, and video is the only mechanism to deliver your business goals, then you have to actually determine which style of video suits best for your brand.

2. Determine your preferred video style.

There are different styles of video which you can post online:

Unedited: Video content as see on platforms such as Snapchat or Facebook Live where video is created fast. Generally, these videos are not edited.

Semi-edited: This is video content which you can shoot on your own by using tools such as Microsoft Movie Maker or Apple’s iMovie. 

Professional: This is video content which is lit, edited and shot by some professional one. You can save time and money by using a freelancer to get high-quality video at a lower price.

Each styles must be reflective of your brand. For many people, using an unedited video style assist to build authenticity with followers and grow the number of follower, and it is mostly used by many best content marketing agencies

Determining your style will also help you to think which platforms suits best for your goals.

3. Choose the goals of your video

There are a scores of goals which you can have for your business which involve creating video content which focuses majorly on driving more sales

For that purpose, you can choose the platforms which have most active consumers. From those, select the one which has the best video style which aligns with the video your brand wants to make .
Top Secrets to Make Your Videos Go Viral On Social Media Platform!

Keyword: top social media marketing firms, best content marketing agencies

In the ever-transforming field of social media, video has now become the darling of moment. A survey conducted by top social media marketing firms, reports that by 2018, 69% of total internet traffic will be for video only. And, right now, around 100 million internet users watch online video daily and many of these are videos are quite longer than 10 minutes.

So video consumption will undoubtedly grow, and it will grow in part as it boosts the retention, but it also comes with a cost involved in it, human time as well as energy which does not necessarily produce positive ROI. hence, companies have to think about video as one of the greatest delivery mechanism.

But you have to find out one which meets best your business goal. Here are few tips to provide help to get you started.
1. Decide whether video is the best option for your business needs.

In today’s world, most of the students are constantly intent in the latest social media fad such as GIFs, podcasts and of course, videos. And we can see these things being tremendously successful. However, for many people, video, along with few other trends, is quite expensive as well as time consuming. Making daily or weekly video content need to have a huge amount of time and effort and of course, in addition to this, a lot of creativity. But, the results required to justify the time, cost and effort, for small businesses.

Hence, you need to make sure that your social media as well as business goals are best met with the tools that you are choosing. Ask yourself that could you use photo, text or other content which can be as effective for your business goals?

If your answer is no, and video is the only mechanism to deliver your business goals, then you have to actually determine which style of video suits best for your brand.

2. Determine your preferred video style.

There are different styles of video which you can post online:

Unedited: Video content as see on platforms such as Snapchat or Facebook Live where video is created fast. Generally, these videos are not edited.

Semi-edited: This is video content which you can shoot on your own by using tools such as Microsoft Movie Maker or Apple’s iMovie. 

Professional: This is video content which is lit, edited and shot by some professional one. You can save time and money by using a freelancer to get high-quality video at a lower price.

Each styles must be reflective of your brand. For many people, using an unedited video style assist to build authenticity with followers and grow the number of follower, and it is mostly used by many best content marketing agencies.

Determining your style will also help you to think which platforms suits best for your goals.

3. Choose the goals of your video

There are a scores of goals which you can have for your business which involve creating video content which focuses majorly on driving more sales

For that purpose, you can choose the platforms which have most active consumers. From those, select the one which has the best video style which aligns with the video your brand wants to make .

See more : 10seos

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