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For a creative marketer of top SEO, it is very much essential to be well-versed in the usage and implementation of marketing strategies on social media platforms. Apart from Facebook, Pinterest and twitter, Instagram is the great place for anyone looking to market anything. When Facebook acquired Instagram, it was not much popular and after this merger Instagram has seen amazingly incredible growth. It has been grown overall by 400% and became popular among the teenagers, adults and also businesses.
Instagram is the platform which is easy to understand and convenient to use. It has various positive aspects. It is not as ad-driven as Facebook is. It is the faster platform to market your brand. While marketing your brand over any social media platform avoid silly mistakes, because such mistakes can harm your business. To know what such mistakes are, go through the following link:- 4 Social Media Mistakes Your Business Can't Afford To Make.
SEO experts from the best SEO Companies suggests to consider following strategies to market the brand:
Choose a theme for your posts
Plan your strategy and follow it to achieve success and to reach to your targeted audience. Follow a theme, thereafter people will follow you. If they like your prospect of marketing.
Your Instagram Bio
It is obvious to have a Bio, to enable people know about you and your brand. The bio should be such which itself drives attention of the audience towards what you’re promoting and which in return will drive traffic to your website.
Your website
Ensure that your website is optimized and is made mobile-friendly. So that, the user can browse through mobile easily as maximum Instagram users are active on mobile devices. Also, make sure that you include your website’s URL in your bio, as well as with every picture you post either as a watermark or as a part of the description.
Simple, meaningful images
Keeping images simple and meaningful tends to grab the attention of your audience quickly with a clear interpretation of ‘what image wants to say’. Ensure that the image you post should be simple, interesting and inviting.
Posting frequencies
Be frequent while posting on your Instagram account. The more frequently you will post, the more faster you’ll grow. To be a great brand try posting atleast 4 times a day , or if atleast 1 post on daily basis.
Hashtags
Hashtags bring traffic to your site. Try including all possible and related hashtags to your image. They can be included in photo description as well as in the comments section too. The hashtags can be as many as you want in numbers.
@Mentions
Try tagging another Instagram user who is directly or indirectly related to your post. It will maximize the reach of your post as that post will also be displayed on the tagged person’s profile, hence, will attract the followers of him too. It will be beneficial for your brand as your post will get more traffic with mentions.
Location sharing
To boost engagement with your targeted audience, you can turn on location also. It is just like mentions, the only difference is mentions includes another Instagram user and location includes the place where the image has been taken.
Great photos
The photographs you post on Instagram should be innovative and creative, which grabs the attention of your target audience. Also, you can upload your images for some components, if not stuck with a theme.
Customized images
When you get to know which images are working for you. You will then customize those images to make them your own. You can edit images having quotes over them or a product review or a teaser of an announcement.
Conclusion:
Instagram is a striking tool for targeting new audiences and new demographics. There is ample space for so much creative thinking, that it’s almost certainly worth your while to give Instagram a shot. Creative marketers can take the brand toward new heights with proper usage of Instagram account with mentions, hashtags and location sharing.
Instagram is the platform which is easy to understand and convenient to use. It has various positive aspects. It is not as ad-driven as Facebook is. It is the faster platform to market your brand. While marketing your brand over any social media platform avoid silly mistakes, because such mistakes can harm your business. To know what such mistakes are, go through the following link:- 4 Social Media Mistakes Your Business Can't Afford To Make.
SEO experts from the best SEO Companies suggests to consider following strategies to market the brand:
Choose a theme for your posts
Plan your strategy and follow it to achieve success and to reach to your targeted audience. Follow a theme, thereafter people will follow you. If they like your prospect of marketing.
Your Instagram Bio
It is obvious to have a Bio, to enable people know about you and your brand. The bio should be such which itself drives attention of the audience towards what you’re promoting and which in return will drive traffic to your website.
Your website
Ensure that your website is optimized and is made mobile-friendly. So that, the user can browse through mobile easily as maximum Instagram users are active on mobile devices. Also, make sure that you include your website’s URL in your bio, as well as with every picture you post either as a watermark or as a part of the description.
Simple, meaningful images
Keeping images simple and meaningful tends to grab the attention of your audience quickly with a clear interpretation of ‘what image wants to say’. Ensure that the image you post should be simple, interesting and inviting.
Posting frequencies
Be frequent while posting on your Instagram account. The more frequently you will post, the more faster you’ll grow. To be a great brand try posting atleast 4 times a day , or if atleast 1 post on daily basis.
Hashtags
Hashtags bring traffic to your site. Try including all possible and related hashtags to your image. They can be included in photo description as well as in the comments section too. The hashtags can be as many as you want in numbers.
@Mentions
Try tagging another Instagram user who is directly or indirectly related to your post. It will maximize the reach of your post as that post will also be displayed on the tagged person’s profile, hence, will attract the followers of him too. It will be beneficial for your brand as your post will get more traffic with mentions.
Location sharing
To boost engagement with your targeted audience, you can turn on location also. It is just like mentions, the only difference is mentions includes another Instagram user and location includes the place where the image has been taken.
Great photos
The photographs you post on Instagram should be innovative and creative, which grabs the attention of your target audience. Also, you can upload your images for some components, if not stuck with a theme.
Customized images
When you get to know which images are working for you. You will then customize those images to make them your own. You can edit images having quotes over them or a product review or a teaser of an announcement.
Conclusion:
Instagram is a striking tool for targeting new audiences and new demographics. There is ample space for so much creative thinking, that it’s almost certainly worth your while to give Instagram a shot. Creative marketers can take the brand toward new heights with proper usage of Instagram account with mentions, hashtags and location sharing.
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