What are Broken Links in SEO? How do we fix them?

You might be aware of the fact that SEO is not just about content and keyword research. But there is also an approach to technical SEO. It plays an important role in ensuring your website performance and delivering a better user experience. To ensure retention of such user experience and better site performance, a focus must be aimed towards link building. However, with such link building a focus must be ensured towards broken links. 

Such broken links can impact your website’s credibility and affect SEO ranking. But before making any decision, you must be aware of what broken links are, and how they can be fixed. 

What are Broken Links?

The best SEO company in Delhi reflects that broken links are the links that fail to lead the user to the intended webpage. Also, it can be reflected as a link that does have a dedicated webpage. Hence, having such a broken link on your website can impact its credibility and its search engine rankings. 

Reasons for Broken Link

There can be various reasons for which your website has a broken link. Such can be identified as:

• Misspelt URL: A common reason leading towards a broken link is misspelt URL. It is possible while writing the URL, you added an extra element (alphabet, symbol, or space). Hence, in such a case the URL fails to trace the location. 

• Deleted webpage: It is possible that while making updates to your website, you have deleted a webpage, but have forgotten to delete the link associated from the homepage. Hence, when a user clicks on such a link, it would lead him/her to an error page. 

• Geolocation Restrictions: A possible reason for a broken link is the geolocation restrictions. It means that your website has a webpage that has been restricted to be operated in a certain region. 

Hence, if Google crawlers come across such broken links, they consider the website to be a scam or inoperable and also penalize them. 

How to Fix Broken Links

• Update the Link: If you can identify the reason why the link is not working, it is a wise decision to update the link as required. Such updation can allow you to retain and improve your website's SEO ranking. 

• Remove the Link: In case, the reason is not traceable, or the webpage does not have much relevance, then it is better to remove/delete the webpage. It can be an easy approach to retain your website’s SEO ranking. 

• Redirect the Link: If you have shifted the page, or product details to another webpage or location, then you can consider redirecting the link. Such redirection can allow you to eliminate the broken link and deliver a better user experience. 

Wrapping Up

Facing difficulty in improving your website’s SEO ranking? Connect with the leading SEO professionals and agencies now. 10SEOs can help you find the leading SEO services in your region. Whether you are looking for the best SEO company in Delhi, SEO services in Nashik, or SEO services company in Mumbai, 10SEO can help you find the best agency available.