Tuesday 13 December 2016

Majority of businesses face certain challenges while flourishing their business and attain that place in the market which they longed for. They apply different marketing techniques through diversified sources to attain that position in their industry. From investing in seo to building social networks and implementing every possible tactic to flourish their business. Seo experts from best seo company in ahmedabad said that through a research it was found, there are 3 key points that every business should take away and learn from.

#1. Just to be on social media is not enough

Social Media is the fastest growing platform that is being accepted by businesses. More than 36% of small businesses are seeing no barrier in using it. There has been significant growth in the use of social media since last year in various sectors. Customer service rising from 26% to 37%, , for communications,  marketing and PR from 28% to 34%, for market research up from 11% to 15%and, in the area of prospecting, the figure has risen from 25% to 30%.

So what does it mean for startups? They need to rise huge above than just to having presence on social media.

The report shown that businesses are using social media for multi purposes and are increasingly exploring how it can be utilised for their operations. Start-ups need to get savvy with social media and ensure it work for them.

#2. Your business needs to proactive against cyber crime -not reactive

A report showed that this year one in 10 businesses suffered a cyber attack. On top of that , more 8% business said that they were not sure they had been a victim of cyber attack. Of those businesses that were alert of an attack, over a quarter said that it had resulted in a serious loss to the company but only one in seven had been able to make an insurance claim.

Many startups are not well equipped to deal with something called extortion hack, where they could be blackmailed for a huge amount.

Cyberattacks can crush not only start-ups but also well established businesses. Education is the key. Business owners should train staff about how to spot attacks, and invest in the appropriate protection methods, which could mean hiring someone with cyber security expertise.

#3. Be optimistic

Around 23% of small businesses said that bank funding had become more difficult to access, up from 18% last year. Yet many businesses have responded to this issue with the ingenuity you would expect of entrepreneurs: one in 10 said they were considering crowdfunding or peer to peer lending over the coming year.

With more than 64% of small firms reporting shows strong determination to get the success .

Ultimately, the report highlighted that small business owners see hard work and long hours as the key to success – perhaps this is the biggest take-away of all for start-ups.
 

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