03:43
After almost two years, Google has finally announced that penguin update is rolling out and now it will operate in real time. Google’s algorithm rely on many signals or clues that make it possible to find most relevant of what you are looking for. These signals include things like the freshness of content, specific words that appear on websites, your region and PageRank. Penguin is one specific signal of the algorithms. Now this is the fourth major release, Penguin 4.0 and it is also the last release as Google says it is real time signal processed as part of core algorithm.
Penguin basically hunts down inorganic links, the ones bought or placed solely for the sake of improving search rankings.
After the development and testing the Google is now rolling out update to Penguin in all languages. Here are what the key changes -
Penguin goes real time
Earlier with last update i.e. Penguin 3.0, the Penguin filter would run and catch sites found spammy. Those sites would remain penalized even if they changed and improved until the next time the filter ran, which could take months.
According to Google those delays are now thing of the past. With latest release, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after Google recrawl and reindex a page.
From an SEO perspective, Penguin being part of the core algo will not have any different impact on the search results that would be visible to searchers. But it means that it is now part of the main search algorithm instead a filter.
Penguin is no longer sitewide but granular
Penguin now minimize spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
So any penalties will be delivered to a specific page instead of an entire domain, which seems much fairer in the long run.
This update will be rolling out in all the languages and in all the countries. So searchers worldwide will be able to see these changes starting to roll out now.
How quick for recovery from previous penguin?
Site owners who previously hit by Penguin have this question in mind. Should sites see recovery right away?
Technically, once Google has re-crawled a page after launch, the site owners then, should see some changes if they have removed enough of the bad links. Site owners could do fetch and render on the pages that are important to trigger re-crawls, but that also depends how long the real-time Penguin rolling out takes. Probably it will not take too long. Considering seo services in kolkata would help you to recover from the last Penguin hit.
More info: https://www.10seos.com/india/top10
Penguin basically hunts down inorganic links, the ones bought or placed solely for the sake of improving search rankings.
After the development and testing the Google is now rolling out update to Penguin in all languages. Here are what the key changes -
Penguin goes real time
Earlier with last update i.e. Penguin 3.0, the Penguin filter would run and catch sites found spammy. Those sites would remain penalized even if they changed and improved until the next time the filter ran, which could take months.
According to Google those delays are now thing of the past. With latest release, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after Google recrawl and reindex a page.
From an SEO perspective, Penguin being part of the core algo will not have any different impact on the search results that would be visible to searchers. But it means that it is now part of the main search algorithm instead a filter.
Penguin is no longer sitewide but granular
Penguin now minimize spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
So any penalties will be delivered to a specific page instead of an entire domain, which seems much fairer in the long run.
This update will be rolling out in all the languages and in all the countries. So searchers worldwide will be able to see these changes starting to roll out now.
How quick for recovery from previous penguin?
Site owners who previously hit by Penguin have this question in mind. Should sites see recovery right away?
Technically, once Google has re-crawled a page after launch, the site owners then, should see some changes if they have removed enough of the bad links. Site owners could do fetch and render on the pages that are important to trigger re-crawls, but that also depends how long the real-time Penguin rolling out takes. Probably it will not take too long. Considering seo services in kolkata would help you to recover from the last Penguin hit.
More info: https://www.10seos.com/india/top10
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