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Apple recently released highly awaited iphone 7, and with it, a new operating system in iOS10.
Its features are now officially released so let's understand what it means for your brand.
Marketers need to consider how they can utilize the enhancements, features and services to best serve their consumers. This means rethinking the user experience, conduct testing, and considering the implications of platform changes on your overall mobile app and marketing strategy.
Best Seo Company In Austin says that using the new iOS10 features to integrate them into the digital marketing strategy will certainly boost your marketing strategies. List below highlights some few major enhancements that marketers need to consider to enhance the targeted, qualified and personalised experience that consumers actually want. So, let’s examine the new features made available through the iOS10 update,as well as how marketers can use these new features to enhance their customers’ experiences.
Messaging
iOS Push and other messaging features have always been important tools for improving user engagement. In this update of iOS Apple has added audio and video push notification feature that user can access through their lock screens. Thus it enhances user engagement as they they do not have to unlock their phones increases the likelihood that consumers will pay attention to the messages and provides an opportunity to catch their precious attention. Consumers might get distracted previously when they have to unlock the phone to see the notification, but now they can address notification directly from their lock screens.
App Store update
iOS app store will soon start showing pay-promoted apps on search. Since the app store is best platform for users to discover your apps, this is a great opportunity to enhance app findability. If your app can acquire that coveted position as the top result — even if achieved through purchasing paid advertising — it could provide a huge advantage for your brand. Thus, this app store update is one that’s simply critical for marketers to be aware of.
Watch OS3 and Apple Watch Series 2
The new Watch OS3 and Apple Watch (Series 2) supports GPS within the app and in-app payments via Apple Pay. Furthermore, it also lets you unlock your Mac, call 911, and control HomeKit-enabled devices. These new features are making the watch more applicable and interesting for consumers by providing them with useful experiences.
In the past, marketers have struggled somewhat to make the Apple Watch part of their core marketing plans. Now these new features should give marketers an opportunity to deliver relevant services to their customers.
Updated timeframe
Apps can now be launched into the marketplace in a shorter timeframe ,in as little as two days. Therefore, while creating a marketing plan for a new campaign, brand or product you can more easily and much more quickly consider apps and also updates to existing apps. This updated timeframe means your mobile app-marketing strategy can be much more agile.
Mail app
Now users can unsubscribe from marketing emails with simply through a button click. It becomes incredibly easy for customers to drop out of your sales or conversion funnels. This makes the concept of personalized email experience that offers relevant content more important than ever before. If users finds your content irrelevant, they can now opt out with a literal click of a button.
For marketers, there are certainly potential benefits of using these features in your marketing strategy but you need to be cautious of misuse, saturations and misalignment with a broader brand strategy. With this in mind marketers should continually improve their mobile apps and be aware of key platform changes and opportunities to provide best user experience. Working with austin seo company, will not only help you in providing incredible user experience but also help in improving organic search ranking in app store.
More info: freelance seo jobs
Its features are now officially released so let's understand what it means for your brand.
Marketers need to consider how they can utilize the enhancements, features and services to best serve their consumers. This means rethinking the user experience, conduct testing, and considering the implications of platform changes on your overall mobile app and marketing strategy.
Best Seo Company In Austin says that using the new iOS10 features to integrate them into the digital marketing strategy will certainly boost your marketing strategies. List below highlights some few major enhancements that marketers need to consider to enhance the targeted, qualified and personalised experience that consumers actually want. So, let’s examine the new features made available through the iOS10 update,as well as how marketers can use these new features to enhance their customers’ experiences.
Messaging
iOS Push and other messaging features have always been important tools for improving user engagement. In this update of iOS Apple has added audio and video push notification feature that user can access through their lock screens. Thus it enhances user engagement as they they do not have to unlock their phones increases the likelihood that consumers will pay attention to the messages and provides an opportunity to catch their precious attention. Consumers might get distracted previously when they have to unlock the phone to see the notification, but now they can address notification directly from their lock screens.
App Store update
iOS app store will soon start showing pay-promoted apps on search. Since the app store is best platform for users to discover your apps, this is a great opportunity to enhance app findability. If your app can acquire that coveted position as the top result — even if achieved through purchasing paid advertising — it could provide a huge advantage for your brand. Thus, this app store update is one that’s simply critical for marketers to be aware of.
Watch OS3 and Apple Watch Series 2
The new Watch OS3 and Apple Watch (Series 2) supports GPS within the app and in-app payments via Apple Pay. Furthermore, it also lets you unlock your Mac, call 911, and control HomeKit-enabled devices. These new features are making the watch more applicable and interesting for consumers by providing them with useful experiences.
In the past, marketers have struggled somewhat to make the Apple Watch part of their core marketing plans. Now these new features should give marketers an opportunity to deliver relevant services to their customers.
Updated timeframe
Apps can now be launched into the marketplace in a shorter timeframe ,in as little as two days. Therefore, while creating a marketing plan for a new campaign, brand or product you can more easily and much more quickly consider apps and also updates to existing apps. This updated timeframe means your mobile app-marketing strategy can be much more agile.
Mail app
Now users can unsubscribe from marketing emails with simply through a button click. It becomes incredibly easy for customers to drop out of your sales or conversion funnels. This makes the concept of personalized email experience that offers relevant content more important than ever before. If users finds your content irrelevant, they can now opt out with a literal click of a button.
For marketers, there are certainly potential benefits of using these features in your marketing strategy but you need to be cautious of misuse, saturations and misalignment with a broader brand strategy. With this in mind marketers should continually improve their mobile apps and be aware of key platform changes and opportunities to provide best user experience. Working with austin seo company, will not only help you in providing incredible user experience but also help in improving organic search ranking in app store.
More info: freelance seo jobs
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