Seeking Answer :Is H1 Tag Important For Seo?

H1 tag is a specific HTML code which is used with text. It was basically used to display a certain piece of text larger than the other text. When CSS was developed, one of the things that CSS allowed was to take standard h1 format and adjust it based on typeface, colour, font size etc to match the text with the rest of the content.

In short, H1 was and is a good indicator of what is the most important text of the entire content. The heading of a page is the same thing as H1 but without the official H1 code.

Aboutness and relevance

Experts from best SEO company in dallas suggest regarding aboutness of a page is the many kinds of signals that actually make up a page, which also includes H1 tag. These signals help in justifying what the page topic is and what does it talk about.

Generally, it is the relevance of the page with searchers query determines whether it will be present in the search result.

Here, it is important to understand that it is not important to have H1 tag, but the text within the tag is important. 

Gaming the system

H1 tag takes the secondary importance for the heading itself. Wrapping a heading within H1 code is a good project but not entirely necessary.

This is the reason why gamed headings such as small text at the top or bottom of page wrapped around H1 and CSS actually doesn’t work. This is also a reason Google should ignore the H1 tag entirely when it is used along with a image as H1 is a text modifier which should not be used with image.

This is why Google can tell if your heading is prominent on the page not necessarily with H1 tag. It is the intent and purpose of H1 tag that looks for a purpose.

Other uses of H1 tag

H1 tag is highly needed for the usability quotient. It can be really useful for people with visual impairment or people who probably use screen readers. Every major screen reader has the potential to skip to H1 tag on the page to let visitors know what the page is all about. If H1 tag is missing, your page probably does not have that much usability for them.

It should always be remembered that Google pay high importance to usability and especially mobile usability.

H1 and SEO

Denver SEO professionals suggest that H1 tag is high on accessibility and usability which makes it important for SEO. Ideally, there should be clear mark on each page of your site. Make sure that H1 reinforces the main focal point of the page and there should be one H1 only.

If your website already own a clear heading which is not coded in H1, adding H1 tag cannot create a difference to the overall SEO strategy.

Conclusion

H1 tag as a whole has a lot of potential to help the SEO and other factors of the website to work perfectly and bring results.

More Info: Top 10 seo companies

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Here Are Some Useful PPC Practices to Improve Performance

We all have heard of PPC which stands for Pay-per-click. But hardly do we know much about it owing to its vastness. Reading this article will help you understand what exactly this model of internet marketing does and practices that marketers must start implementing. Let’s get started!

The professionals working in the best PPC companies suggest that pay-per-click is a way of buying visits to your site wherein advertisers have to pay a specific fee whenever their ads are being clicked by a visitor. Every SEO PPC company works with all its might to create a PPC campaign which includes researching and selecting the right keywords, setting up landing pages for conversions. The day users find the landing pages and ads useful, Google charges less per click, which eventually gets the business to new heights with higher profits. But you have to hire a good SEO PPC company to run these campaigns the right way. 

Seek knowledge of using scripts

According to sources, it’s important for PPC managers to get trained in using scripts. Well, for that you need not get the highest degree credentials in computer science, all you need to do is – read about them on the internet and attend workshops often conducted by Google. 

Use Emojis in the posts

There’s no denying the fact that Emojis have taken the world of online marketing by storm. Considering today’s scenario, these cutesy cartoons can be considered effective communication tools that are used by PPC marketers in mobile survey campaign. Emojis stir right emotions among the potential customers and have been found extremely helpful in conveying the message in an instant while grabbing the receivers’ attention. Make sure you use relevant Emojis that make sense and strike the right chord with the 

Reevaluate the way you create PPC report

What makes a good PPC report? Well, it has to be simple and easy to interpret. Make sure that you never present the extraneous data to the client as it might confuse him up to the hilt. Data visualization is one of the best ways to make your client understand the level of improvement you’ve made. With the use of charts, diagrams, comparison graphs, and spreadsheets, you can put forward your facts in a concise manner. 

Use long tail keywords

Even if you target your audience via the primary keyword with maximum search volumes, many a time it becomes a challenge to create conversions. Here, you need to analyze what made the visitor click on your website and his intent behind landing on your page. Once you know the intent, make sure the next content piece you use on PPC platforms is related to the keyword search the visitors used earlier. 

Introduce new platforms

PPC marketers should keep in mind that it’s important to use new pay-per-click platforms. We are not saying that stop using Google AdWords, Facebook, and Yahoo Bing network, but it’s time to think beyond them. One can use other social media platforms to promote and advertise the products and services, such as LinkedIn, Pinterest, and Snapchat wherein you can get most of the young and professional 

Focus on mobile searches

When it comes to preparing an online marketing strategy, best PPC companies give immense importance to mobile device searches. It’s time that pay-per-click marketers understand the necessity of enhancing mobile ad experience. Don’t even think of ignoring this as you might lose the opportunity to attract the target market. For this, all you need to do is examine the traffic coming from mobile devices used for PPC marketing.  Find out the rate of conversions from mobile phones and check out the performance given by device with the help of Bing Ads and Google.

If you found this article worth reading, then don’t forget to share it with the ones who want to know about the best PPC practices. 

 More info: top 10 seo companies

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Responsive Web Design: Is It Enough?

Now that mobile indexing is nearing there is a need to optimize sites for mobile sites like never before. SEO services Sydney say that although even in the current iteration the mobile search is really important when it comes to advertisers and businesses of all sizes. Considering the statistics that show that a majority of Google searches have occurred on smartphones and tablets and most of the local mobile searches are for local business contact information, it is important to have an optimized mobile sites. 

Some of the mobile site errors that are common are that there are blocked JavaScript and cascading style sheet files, failed redirects, bad graphic interfaces, search functions that are clunky, interstitials that are intrusive, fixing all these issues will require you to invest in a content management system that is responsive and finding the right configuration for the mobile site. 

there , however, remain many questions that can help you in figuring out what truly works out for your website. The question that stands today is that as the mobile web becomes more and more competitive, should there be a move on?

From an end user perspective, a standalone mobile website is great but there is severe diminishing of website equity from an seo perspective. Mobile domains can be a costly investment and are mostly costlier to maintain. 

There should be responsive handling of on-page layout for different devices, one should retain all the content on the same URL or uniform resource locator which is opposite to main domain. It is way more cost effective than creating a standalone site, and can be accessed offline by using a html5. Although RWD has its own advantages, one should remember that it was mostly created for optimization for mobile search devices at a low cost, it was also a way of completing it with little effort.

The problems with responsive website design still exist like slow loading speed which means not having proper onsite optimization. Along with that designers need to optimize for touch rather than interfaces that depend on onscroll and click interface. Data visualization still needs to be optimized for smaller screens. For all this, responsive web design becomes an effective solution for smaller businesses and publishers on a budget but for a better response establishments are already making a switch to higher speed configurations that involve accelerated mobile pages and progressive web applications. 

Although very few sites are actually leveraging this technology, SEO companies Perth has confirmed that pwa or progressive web applications act like an app in every single way but do not actually require a download. They can be accessed through the web browser yet create nearly instantaneous load speeds. Its main advantages are that you can work offline, there is universal access on all devices, and there is faster transition between a web page and navigation than a traditional mobile domain.
Essentially, pwa are used by ecommerce stores in order to have checkout time that is faster and gives a better end-user experience.

More info: top 10 seo companies

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Potential Issues of SEO Software that you Should be Aware Of

Search Engine Optimization is the process of optimizing your website which can help your business to grow and meet the business objectives. It is considered as the great way to increase the quality and quantity of traffic. Seo help in making the website user-friendly, faster and easier to navigate. 

There are several SEO tools and platforms which can be extremely beneficial for your business. It is a challenging task to pick the best software for SEO for business needs. 

Seo software can help in implementing the Search Engine Optimization strategies easier and faster but it is also important for you to understand that it has it's own potential issues which you should understand. Some of them are:

• Seo software solutions are usually very much focused on Search Engine Optimization. It solely depends on SEO metrics and sometimes important factors like quality writing, social media management and many many more are usually being overshadowed due to SEO strategies. Choose one of the best SEO companies which provide you with the best services which can increase the ranking of your website. Always remember that your business should not be wholly dependent on Google’s mood. 
• It has the ability to generate several keywords and also analyze the websites for links. It has many different and unique features which can track the ranking and it can give you a lot of information. It does not create the problem of black hat SEO like keyword stuffing and spamming but it can lead to gray hat SEO technique where usually the rules are followed but are not considered as white hat SEO.
• Malware is another major issue, you can use plenty of relevant and reliable Search Engine Optimization tools but it is always necessary for you to remember that some tools can use the sensitive data of your website. So always make sure that you stick to the trusted vendors and also read the reviews before choosing the best software for SEO.

These are the important potential issues that you should be aware of for the growth of your business. Seo companies provide you with the best services with the best software. It is your duty to check whether the software provides the accuracy of data which they usually collect and report. Remember that the core and soul of Search Engine Optimization are the keywords. So make sure that you first check the keyword ranking tracker. 

Your SEO progress should be checked regularly. It is your duty to find if there are any technical issues. Always remember that reporting is an essential feature in Search Engine Optimization. Each SEO software should have this feature. 

You should be able to check the automation, the level of customization and even the details in the reports. The tool should be provided with a detailed report and it should look presentable and professional with valuable information. Search Engine Optimization basically aims to improve the ranking in organic search results which can be very beneficial for the growth of your business. 

More Info: Top 10 seo companies

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How to Optimize The Mobile Website For Search Engine?

It's a mobile world, where everyone is using a smartphone and adapting the technology rapidly. If you are a startup, having a mobile-friendly website is a great idea but just launching a website won't bring any traffic. You need to ensure that the website is well-optimized for search engines. Because if you don't appear on the top result, people will find other alternatives for their search needs. And as per SEO company Atlanta, almost 53% of the searches come from mobile devices. The statistics are still continue to rise. 

That’s why it is essential to have a mobile website to bring more success among search engines. 

In this post, we’ll share how you can improve the ranking of mobile search by optimizing your website. let's have a look.

#1. Focus on speed

Speed is one of the most important aspects as it also helps in improving the SEO for desktop websites also. But the speed of desktop can't determine the speed of mobile phone as the pages load differently on mobile and tablets. The research reveals that the web pages that load fasters are more likely to generate better leads and allow the website to rank higher in Google search. And the pages that are shown on top attracts more clicks. And that's why page speed is directly related to the conversions.

A website that loads within 3 seconds can increase the conversions by 28% while the slow speed could provide high bounce rate. The best way to increase the page speed is to compress the code because this will decrease HTTP requests, lower server response time and provide a higher speed to your site. 

#2. USE AMP (Accelerated Mobile Page)

Google has officially integrated AMP into the mobile search algorithm from 2106. When a user search, AMP links appear at the top. And when it gets clicked, it loads immediately. 

Because instead of hosting pages on servers, Google uses cached display and makes it load faster without redirecting to the website.

Make sure to include the custom commands while using AMP HTML as it helps in creating dynamic for mobile devices.

AMP JS ensures to render the pages faster while managing all the resources during the loading time.

The Google AMP Cache helps in enhancing the performance by fetching through a proxy-based delivery network for your content.

#3. Responsive web design

Responsive web designs are also one of the major ranking algorithms of Google. It prioritizes those sites that include the responsive web design. Because it helps in adapting the screen size of various devices.

This ensures that the web page looks same on every kind of mobile screens or devices because it helps in providing the better user experience. 

#4. Compressing the images

Compressing an image helps in achieving high loading time. But while compressing make sure you don't compromise with the quality of your image. 

Compressing doesn't mean to remove all images from the content from the mobile website but make sure you don't include the big files without compressing.  Many companies who serve SEO in India ensure to use the files in PNG format. Because Photoshop allows you to compress 95% of the image without losing the quality of the picture. Though it will take quite more time! But it's worth for a long period.

 More Info: https://www.10seos.com/

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WHY SHOULD SEO EXPERTS BE INVOLVED IN WEBSITE PLANNING?

When you plan to build a house, the first thing you do is to call a mason for his advice. You tend to involve your mason for every decision you take for your under construction house.

The situation is the same when you start making a decision for your website. Whether you plan for the new layout of your website or plan for a new content calendar, you should definitely involve your SEO expert.

Out of several views of experts during the planning process, the view of SEO expert is essential. The expert opinion can actually have many benefits in the long run.

Let us discuss what are the benefits that can be gained by adding SEO expert in the decision-making panel for the website. 

1. Ensures that the website design is search engine friendly

The job of a designer is to see if the design of the website is inviting and communicative with users. Similarly, the work of an SEO expert is to see the website's ability to communicate with the search engine. Masters from best SEO company in Idaho Falls explains that involving an SEO expert in decision-making panel of a website will help in tailor a website design that will deliver essential information from the homepage and help search engine to understand the information given on the website. Monitoring from the early stage will earn better organic traffic for the website.

2.  Find out and make the most from the content opportunities

Content oughts to play a major role in the progress of a website. Professionals from SEO companies in Kansas explains that the content team should always work in sync with the SEO expert. SEO experts help in finding right kind of content opportunity that can help in bringing new customers and also optimise the content for better visibility.

3. Optimising the content according to latest updates

If you plan to make changes in your site architecture, you need advice from an SEO expert.

A site design determines the movement of the visitors and the meta description, content is the major factors for making a search engine to understand the website content easily. SEO experts help to inspect the influx of visitors and suggest various changes in the website that can create a better conversion rate for the website.

4. Helps to utilise the possibilities of off page content

Apart from the website, your brand can get recognition with other sources like video, presentations and much more. These content types help to generate better opportunity for gaining the visibility of the brand. An SEO expert can facilitate in understanding the piece of content that can ultimately contribute to brand’s SEO presence. Thus improving the ranking of the website.

5. Execute the large scale SEO initiatives

When you plan major changes in your website such as redesigning etc, SEO expert help in executing it with precision. Sometimes website enhancing practices such as switching to HTTPs for making the site more secure or adding schema markups where appropriate requires a lot of expertise as they can have the detrimental effect if not done in a correct way. SEO expert assist all the works to make sure that it does not affect the organic traffic or conversion of the website.

More info: Top SEO Companies

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How To Acquire Links Naturally By Following Different Content Ideas?

When it comes to acquiring natural links, it is the primary responsibility of the SEO company to let the business know what will work well and what won't. Trying to achieve the result using spam strategies won't provide anything for the long-term. Because Google will anyway catch the tactics. 

Looking for the powerful link building tactics which could help in developing a strong backlink profile along with providing the users with a great experience. Let's have a look at the efficient content types that make sure to attract links naturally. 

#1. Include Shareable Infographics

Visual elements have the ability to deliver the message easily. That's why most of the email marketing campaigns include images in their content as it has 43% more click-through rates than those that don't have the image.

Not just email campaigns but also, social media grabs the attention. Tweets get 18% more CTR and 58% more retweets than those tweets without.

Infographics offer the marketers with the quick-hit stats that bring the though much more appealing and easy-to-understand. In fact, that's the interesting way to interact & share it.

#2.  Provide Free Tools

Identify the ability, bandwidth, resources and your industry niche, develop a free tool which acts as the source for your business to drive quality traffic, backlinks and positive indicators. 

There are free tools available for almost every kind of day to day activities. If you don't find any tool for any activity, better to create it now. After all, you are aiming to simplify the task, create your own and provide it to the users on behalf of your brand. 

#3. Offer a Deal

You are doing everything for your business and it's good to attract traffic. Businesses which perform well by customers and prospects are rewarded not just offline but online as well. 

The more help you provide to the community the better results you will reap for the long period of time. And if it turns into valuable backlink, nothing could be greater than that. 

You can partner with any institute and offer discounts or incentives to the members; Sponsor community programs for youth and get a more exposure that results in a few backlinks 

#4. Conduct a Webinar, Crash Course, or How-to Program

The best SEO company in New York believes that the best way to represent your area of specialisation is to show your brand to an audience in a teaching environment. Whether it be a webinar, online seminar, the crash course in person, or more than attract the people to learn from you.

But make sure you are delivering the valuable content and that's how you will be able to attract valuable links.

#5. Include Social Media for Effective Outreach

It's not necessary to get the content on site only. Though the site is an essential content strategy and is a powerful tool to represent your brand. Make sure you know where your audience lives and how can you share the information with the audience.

For that purpose, social media is considered as the best platform to work on. Share your on-site content Facebook, Twitter, Instagram and any other social network which leaves an impact on the mind of your audience. 

More info: Top 10 seo companies

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How Can SEO Help in Improving Search Result Of a Hotel?

No matter how well your hotel website is performing, there still be many ways for it to improve the Search Engine Optimization strategies and improve your rankings among SERP.

Improving the search visibility of the hotel ensures to bring more visitors to your hotel and place more orders for food. That's why it's essential to have a budget for SEO today. 

Check out the quick wins that are worth to pay attention to increase the search results of the website through SEO. let's have a look:

#1. Dominate The Local Search

Begin with claiming, standardizing and optimizing the list of your hotel among the major search properties. This also includes the search engine directories, social media platform and industry based directories. 

SEO agency Chester ensure to use the online tools to identify the directories and other data sources. This helps them in making them updated. 

Make sure to check all the critical foundation of SEO, including accurate NAP (Name, address and phone) which has to be consistent with all the data sources. After then, optimizing the other fields, including business description, business categories and relevant keywords. All these aspects will work together to improve the search visibility.

#2. Engage with Social Media Customers

Social media can directly or indirectly affect the SEO and it's no secret that social media can help in driving more users to your site. Social media plays a major role in providing a great user experience and showcase how your customers will feel at your hotel. A strong social presence represents the powerful content, engagement and popularity which is critical for SEO authority and relevance.

Make sure to generate an effective social media strategy to engage the customers in a better way. Because the way you communicate with your visitors reflect your services. Search your audience, engage them that drives them to your main website to benefit your SEO efforts.

#3. Ask for Reviews & Testimonials

It's impossible for users to find a hotel and not checking their ratings or reviews in the search result. Because today, everyone wants to pick high star ratings.

Reviews are one of the essential social strategies and leave a great impact on driving traffic to the site through search results pages.

The structured data markup could help you to have star ratings and gives a customer a strong reason to click on your website. Miami SEO service provider believes that if ratings don't reflect the quality of your services, come up with a new review strategy to grow your visibility and CTR of your site.

#4. Develop Unique Content

If you are targeting multiple locations together, you can set your hotel apart from your competitors by having a unique content on your site. A lot of engaging and useful content serve a value to your customers and is more likely to build the powerful brand that grows the online ranking and search visibility.

There are many media to represent your unique pieces of content, such as video, photography, and graphics. The search engine determines the engaging material to set your business apart from your competitors. 

More Info: https://www.10seos.com/

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How To Improve Your Marketing Tactics Through Creativity?

Ever stuck in a situation when you think too hard to get an idea for a new content and coming up blank?

Of course, this is the exact case with most of the marketer. Well, a few things come in mind with lots of practice. And if someone who is new to the industry, can gain the required knowledge to become an excellent SEO practitioner.

But creativity is something which is a must-have the factor in the marketing game to take it to the higher level to drive your website forward. Creative ideas are considered the heart to that. 

If you are looking to start with something that trains your creative side, then this post is definitely for you. Let's have a look:

#1. Change Your Routine

The foremost thing that you need to develop in your routine is to change the routine itself. Gathering different experiences serve as the kickstart to your creativity and allow your brain to look for other alternative solutions. 

Not only the big solutions but SEO agency believes that the small things can also do the magic sometimes. From travelling different places to interacting with different people and brushing your teeth to sitting on another seat of your dining table.

#2. Encourage Bad Ideas

The most common fear that almost every marketer has is the fear of failure. But unless you experience failure, how can you experience success. That's why it is essential to try everything that you think of to achieve the feedback so that you know what works well and what doesn't. 

Try everything, from the first idea to the final one; maybe most of it won't work but at least, you get a better chance to know the one that works best. 

#3. Get Different Feedback

It is essential to get the feedback on your ideas. Not from the same group of people but from a different one. The one who is in your circle is more likely to have an opinion like yours and may appreciate your idea. So, it's beneficial to ask someone who has the different opinion. This helps in analyzing the positive and negative aspects in a better way.

#4. Steal Ideas

If you are the one who always sits with a blank sheet to get more ideas by yourself, then you probably are going wrong. Even the best SEO consultant USA comes up with the idea of looking at people and their ideas in different industry niche and apply them to somewhere else. This will twist the idea that already exists and results in the creative idea.

#5. Write Things 

You never know which idea would create a magic for your business. That's why it's important to note down them when they strike. You can use them when you run out of the ideas as you now have a huge list of ideas that you can implement when you go blank.

#6. Experience More

The common thing that most creative people have is they experience more. The more you experience, the better information you will have when you implement the new idea. 

It essential to reflect on your experience as it makes sense that put you in a better place to use the information at a later time. 

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