H1 tag is a specific HTML code which is used with text. It was basically used to display a certain piece of text larger than the other text. When CSS was developed, one of the things that CSS allowed was to take standard h1 format and adjust it based on typeface, colour, font size etc to match the text with the rest of the content.
In short, H1 was and is a good indicator of what is the most important text of the entire content. The heading of a page is the same thing as H1 but without the official H1 code.
Aboutness and relevance
Experts from best SEO company in dallas suggest regarding aboutness of a page is the many kinds of signals that actually make up a page, which also includes H1 tag. These signals help in justifying what the page topic is and what does it talk about.
Generally, it is the relevance of the page with searchers query determines whether it will be present in the search result.
Here, it is important to understand that it is not important to have H1 tag, but the text within the tag is important.
Gaming the system
H1 tag takes the secondary importance for the heading itself. Wrapping a heading within H1 code is a good project but not entirely necessary.
This is the reason why gamed headings such as small text at the top or bottom of page wrapped around H1 and CSS actually doesn’t work. This is also a reason Google should ignore the H1 tag entirely when it is used along with a image as H1 is a text modifier which should not be used with image.
This is why Google can tell if your heading is prominent on the page not necessarily with H1 tag. It is the intent and purpose of H1 tag that looks for a purpose.
Other uses of H1 tag
H1 tag is highly needed for the usability quotient. It can be really useful for people with visual impairment or people who probably use screen readers. Every major screen reader has the potential to skip to H1 tag on the page to let visitors know what the page is all about. If H1 tag is missing, your page probably does not have that much usability for them.
It should always be remembered that Google pay high importance to usability and especially mobile usability.
H1 and SEO
Denver SEO professionals suggest that H1 tag is high on accessibility and usability which makes it important for SEO. Ideally, there should be clear mark on each page of your site. Make sure that H1 reinforces the main focal point of the page and there should be one H1 only.
If your website already own a clear heading which is not coded in H1, adding H1 tag cannot create a difference to the overall SEO strategy.
Conclusion
H1 tag as a whole has a lot of potential to help the SEO and other factors of the website to work perfectly and bring results.
More Info: Top 10 seo companies
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