3 Basic Steps on How to Use Social Media for Link Building

In today’s world, inbound links have become a really important feature that can be used in improval of seo performance, generation of traffic, an increase in brand exposure- and these are some of the many multidimensional, never ending process. 

Although, for link building, social media is not exactly a new idea, it is definitely not utilized to the fullest potential. Considering how cheap it is in contrast to other options available in the society, it makes total sense for you to look out for options like using social media for benefiting your SEO process. 

Here is a way of gaining credibility by building links through social media:

Increased engagement means increased rankings

Many times Google has stated that it isn't the social shares that increase your search rankings but that doesn’t necessarily mean that social media does not play a part in the process. Because social media platform have now become a key platform for content distribution, the content you share out there starts generating engagement through the shares that occur ion social media. This in turns get traffic and that is something that Google REALLY cares about. 

If you are frustrated because it seems like your account is not bringing you links or traffic even though you have a lot of followers. This is probably because you have chosen the wrong influencers. This is something that we will discuss in the next point. 

Finding the right influencers

Guest blogging is a very effective way of building links in a way that has not been done before. The process you go through is that often you look up people on google that you think would be interested in the topic, then you get their permission to guest post on their sites, and then finally write one. 

There are a number of benefits related to guest posting which include building relationships, optimizing for search engines, introduces you to new people, etc.

In fact, for SEO, guest posting is probably five times more effective and valuable than having you pop out new content for your own site- so long as you get a backlink. 

outreach , however, takes a long long time and a very small number of people actually end up accepting your request, it is still worth it. 

Accepting the social media tactic is an easy way of having a positive result as well as risking little in turn. In case you wish to take this advice into practice, you should get a social media monitoring tool like Awario, Brand24, etc. Here, link building software reviewsmight come of help for you to make your decision. 

Increasing brand exposure

If you look at it, social media is basically a content distribution channel and has the ability to create more buzz that any other distribution channel- thanks to its unprecedented popularity. However, this task is easier said than done. You have work really hard for exposure on the same.

This is inclusive of creating unique and interesting content that has the potential to start a debate, or a conversation. The key remains in not presenting ridiculous arguments or a narrative that goes against your brand's voice.

Conclusion

There is a lot that social media has to offer for those who wish their content to become popular and for them to build effective links in their work. You can always get affiliate marketing companiesto do the tedious task of link building although it would be best if you imbibed these three basic steps in your regime.