How to Optimize The Mobile Website For Search Engine?

It's a mobile world, where everyone is using a smartphone and adapting the technology rapidly. If you are a startup, having a mobile-friendly website is a great idea but just launching a website won't bring any traffic. You need to ensure that the website is well-optimized for search engines. Because if you don't appear on the top result, people will find other alternatives for their search needs. And as per SEO company Atlanta, almost 53% of the searches come from mobile devices. The statistics are still continue to rise. 

That’s why it is essential to have a mobile website to bring more success among search engines. 

In this post, we’ll share how you can improve the ranking of mobile search by optimizing your website. let's have a look.

#1. Focus on speed

Speed is one of the most important aspects as it also helps in improving the SEO for desktop websites also. But the speed of desktop can't determine the speed of mobile phone as the pages load differently on mobile and tablets. The research reveals that the web pages that load fasters are more likely to generate better leads and allow the website to rank higher in Google search. And the pages that are shown on top attracts more clicks. And that's why page speed is directly related to the conversions.

A website that loads within 3 seconds can increase the conversions by 28% while the slow speed could provide high bounce rate. The best way to increase the page speed is to compress the code because this will decrease HTTP requests, lower server response time and provide a higher speed to your site. 

#2. USE AMP (Accelerated Mobile Page)

Google has officially integrated AMP into the mobile search algorithm from 2106. When a user search, AMP links appear at the top. And when it gets clicked, it loads immediately. 

Because instead of hosting pages on servers, Google uses cached display and makes it load faster without redirecting to the website.

Make sure to include the custom commands while using AMP HTML as it helps in creating dynamic for mobile devices.

AMP JS ensures to render the pages faster while managing all the resources during the loading time.

The Google AMP Cache helps in enhancing the performance by fetching through a proxy-based delivery network for your content.

#3. Responsive web design

Responsive web designs are also one of the major ranking algorithms of Google. It prioritizes those sites that include the responsive web design. Because it helps in adapting the screen size of various devices.

This ensures that the web page looks same on every kind of mobile screens or devices because it helps in providing the better user experience. 

#4. Compressing the images

Compressing an image helps in achieving high loading time. But while compressing make sure you don't compromise with the quality of your image. 

Compressing doesn't mean to remove all images from the content from the mobile website but make sure you don't include the big files without compressing.  Many companies who serve SEO in India ensure to use the files in PNG format. Because Photoshop allows you to compress 95% of the image without losing the quality of the picture. Though it will take quite more time! But it's worth for a long period.

 More Info: https://www.10seos.com/