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It has been found that many authoritative businesses do perform as well in local search as they should. SEO experts from seo company california says that a common issue they come across is lack of a well-performing and well-optimized landing page for local businesses. Having multiple location businesses increases the need of solid SEO foundation. They say for perfect location landing page the lead generated through those pages should also be maximised.
Local seo ranking factors and landing page conventions are the key elements where the lead generation meets local seo. To create pages that are highly visible, they should also be highly functional and allow the customer to engage and generate us those all important leads.
Local SEO ranking factors
Local marketers have to understand what exactly needs to be done to optimize for the primary ranking factors. The following are the relevant ranking factors for local SEO landing page optimization-
City, State in the landing page title-Make sure page title is optimized.
CTR from search results. This depicts the importance of relevance and a well-optimized title plus meta description.
Authority/Quality of inbound links to landing page URL
Page Authority of landing page URL, the better the page, the easier it is to build the quality links.
Product or service keyword in landing page title. The page has to be titled for the big terms we want to rank for.
HTML name, address and phone number (NAP) matching location NAP
Load time of landing page- Keep your page fast and lean so that it works well on mobile phones.
Perfect Landing Page Conventions
There is not absolutely perfect page but the right page depends on what is being promoted, however, some guidance could be taken from time-tested best practices.
Page Headlines - your page headlines should lay out your positioning and engage the users. It should be clear and concise and deliver unique product proposition and value proposition.
Product features - List the specifics of your product or services and let them know exactly what you do. Explain your customer exactly what your service implies and to help cover all variations of how a customer may search.
Product benefits - Detail the features and also acclaim benefits of your products. This is an emotional component of sales and let your clients to get in touch when you really explain how your service will benefit the client.
Location Map - This map should provide driving directions so that the users can be guided on how they can reach you.
Call(s) to action - A strong and clear call to action is needed. You need to allow folks to get in touch via a means that suits them best, so a form and a phone number will ensure the best overall results for local business enquiries.
Social Proof - Reviews, testimonials are needed to prove your audience that you are the best in what you do.
Your team- In local businesses customers get to deal with local representatives. So you can humanise your landing page and show the representatives from the office who would be answering the calls.
Local seo ranking factors and landing page conventions are the key elements where the lead generation meets local seo. To create pages that are highly visible, they should also be highly functional and allow the customer to engage and generate us those all important leads.
Local SEO ranking factors
Local marketers have to understand what exactly needs to be done to optimize for the primary ranking factors. The following are the relevant ranking factors for local SEO landing page optimization-
City, State in the landing page title-Make sure page title is optimized.
CTR from search results. This depicts the importance of relevance and a well-optimized title plus meta description.
Authority/Quality of inbound links to landing page URL
Page Authority of landing page URL, the better the page, the easier it is to build the quality links.
Product or service keyword in landing page title. The page has to be titled for the big terms we want to rank for.
HTML name, address and phone number (NAP) matching location NAP
Load time of landing page- Keep your page fast and lean so that it works well on mobile phones.
Perfect Landing Page Conventions
There is not absolutely perfect page but the right page depends on what is being promoted, however, some guidance could be taken from time-tested best practices.
Page Headlines - your page headlines should lay out your positioning and engage the users. It should be clear and concise and deliver unique product proposition and value proposition.
Product features - List the specifics of your product or services and let them know exactly what you do. Explain your customer exactly what your service implies and to help cover all variations of how a customer may search.
Product benefits - Detail the features and also acclaim benefits of your products. This is an emotional component of sales and let your clients to get in touch when you really explain how your service will benefit the client.
Location Map - This map should provide driving directions so that the users can be guided on how they can reach you.
Call(s) to action - A strong and clear call to action is needed. You need to allow folks to get in touch via a means that suits them best, so a form and a phone number will ensure the best overall results for local business enquiries.
Social Proof - Reviews, testimonials are needed to prove your audience that you are the best in what you do.
Your team- In local businesses customers get to deal with local representatives. So you can humanise your landing page and show the representatives from the office who would be answering the calls.
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