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Using videos as a part of your online marketing strategy can improve your brand visibility and boost your SEO efforts. Every business is fighting for the online presence but not many businesses are fighting for the Youtube presence. So you have a great opportunity to increase your brand visibility and generate more traffic to your site as creating and posting videos will help you target more specific keywords.
Because of the certain myths that have occupied many business owners mind, they hesitate to use the videos for marketing. However the truth is that people love to watch videos and using them for your businesses will naturally attract many to your website. Professionals from nashville seo company says video marketing boosted their SEO efforts in significant way.
Here are some video marketing myths which you need to clean up from your mind and feel confident and willing to move forward with the content marketing strategy.
Nobody will watch it
On an average people spend 20 hours a month watching videos online on sites like Youtube, Hulu etc. Youtube is a second largest search engine after Google. Some people prefer to learn through videos than reading blog posts or articles. Therefore as long as you keep creating videos that serve the needs of the people in an entertaining way and provide value with your video, people will watch it.
It Has to go Viral
It is extremely hard to achieve videos that go viral. Just because your video doesn’t goes viral it does not mean that it isn’t having an effect. Numbers actually don’t matter, instead your videos must go in front of ‘the right’ people. The number of views will not necessary mean that your video gets in front of your target audience. A targeted approach should be followed to getting your videos in front of the audience that falls into your targeted business demographics.
Its need to be hollywood-ready
Nobody expects you to provide a video that looks like it cost some thousand dollars to produce. Creating a video that serves the purpose and provide value, have proper sound and image quality will get your job done. Most phones and camera these days along with few inexpensive editing tools available will work just fine to make your customers happy.
It’s expensive
As mentioned you don’t have to spend thousands on production, similarly you don’t have to spend thousands on promotions. Promote your videos through your established marketing channels like email newsletters and to your followers at social media channels.. If you have the resources to do so, think about paying for a ‘Promoted Video’ on YouTube. The costs are not as high as paying for Google AdWords.
Therefore, videos can be part of not only your marketing strategy to get new business, but can also be considered a strong benefit for using your products or services over your competition. Don’t let any of the myths mentioned above get in the way of your success.
More info: https://www.10seos.com/usa/nashville/top10
Because of the certain myths that have occupied many business owners mind, they hesitate to use the videos for marketing. However the truth is that people love to watch videos and using them for your businesses will naturally attract many to your website. Professionals from nashville seo company says video marketing boosted their SEO efforts in significant way.
Here are some video marketing myths which you need to clean up from your mind and feel confident and willing to move forward with the content marketing strategy.
Nobody will watch it
On an average people spend 20 hours a month watching videos online on sites like Youtube, Hulu etc. Youtube is a second largest search engine after Google. Some people prefer to learn through videos than reading blog posts or articles. Therefore as long as you keep creating videos that serve the needs of the people in an entertaining way and provide value with your video, people will watch it.
It Has to go Viral
It is extremely hard to achieve videos that go viral. Just because your video doesn’t goes viral it does not mean that it isn’t having an effect. Numbers actually don’t matter, instead your videos must go in front of ‘the right’ people. The number of views will not necessary mean that your video gets in front of your target audience. A targeted approach should be followed to getting your videos in front of the audience that falls into your targeted business demographics.
Its need to be hollywood-ready
Nobody expects you to provide a video that looks like it cost some thousand dollars to produce. Creating a video that serves the purpose and provide value, have proper sound and image quality will get your job done. Most phones and camera these days along with few inexpensive editing tools available will work just fine to make your customers happy.
It’s expensive
As mentioned you don’t have to spend thousands on production, similarly you don’t have to spend thousands on promotions. Promote your videos through your established marketing channels like email newsletters and to your followers at social media channels.. If you have the resources to do so, think about paying for a ‘Promoted Video’ on YouTube. The costs are not as high as paying for Google AdWords.
Therefore, videos can be part of not only your marketing strategy to get new business, but can also be considered a strong benefit for using your products or services over your competition. Don’t let any of the myths mentioned above get in the way of your success.
More info: https://www.10seos.com/usa/nashville/top10
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