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Keywords in SEO are often misunderstood by many professionals. So its time to knock out all misconceptions around Keywords in SEO industry.
On-time exact match keyword in anchor text works no more
Exact Match Anchor keyword or phrase is what we are looking to rank for. Google use the anchor texts linking to a page as an indicator of the page’s topic that is, which keywords it should rank for. It can increase your CTR and help in your search engine optimisation if used wisely. However, its easy for anchor text to look like spam for Google, so ensure you don’t hard too much for optimisation.
Consider using key phrases inside your on-site content. Don’t hesitate to use it as it still works.
Keyword research is a waste of time
In a study it was found that nearly 40k searches are performed every second on Google, which makes it imperative to know what people search for and how you can approach them.
Its never a waste of time to go for keyword research to know what are people demanding for so that you can target them according to those searches.
While doing keyword research make sure you avoid common keyword research mistakes like picking keywords that are irrelevant to your customers or focusing on too specific keywords.
So that you can save time and target right customers for your sites.
Keyword research is a fundamental step of your SEO strategy, explore how people make searches so that you can reach to them in most appropriate way. Getting help from an seo company in nashik will benefit in on-page Optimisation of your website pages.
Target only high search volume keywords
Do not aim for generic keywords or too specific keywords but rather focus on what people use to search or to buy your products or services. Think of Why, Who, What, How, Where, questions that drive customers to your site and give attention to keywords that lead to more conversion.
Well optimise the content, the category or product pages to maximize the chances of displaying your site to the targeted audience. Ranking for more low volume keyword may add more value than ranking for few high-searched volume keyword.
Url’s don’t need keyword or a hierarchy
There are more than 45 billion pages indexed in Google, which means there is a lot of competition to get discovered by users. In such a case if you think that there is no need of keywords or hierarchy in URL then you have to rethink and work upon your SEO strategy as both search engine and users prefer clear URLs. A hierarchy in URL allows to explain relationships and importance of pages thus facilitating them for higher ranking. So, start using URLs friendly to both search engines and users.
More info: https://www.10seos.com/india/top10
On-time exact match keyword in anchor text works no more
Exact Match Anchor keyword or phrase is what we are looking to rank for. Google use the anchor texts linking to a page as an indicator of the page’s topic that is, which keywords it should rank for. It can increase your CTR and help in your search engine optimisation if used wisely. However, its easy for anchor text to look like spam for Google, so ensure you don’t hard too much for optimisation.
Consider using key phrases inside your on-site content. Don’t hesitate to use it as it still works.
Keyword research is a waste of time
In a study it was found that nearly 40k searches are performed every second on Google, which makes it imperative to know what people search for and how you can approach them.
Its never a waste of time to go for keyword research to know what are people demanding for so that you can target them according to those searches.
While doing keyword research make sure you avoid common keyword research mistakes like picking keywords that are irrelevant to your customers or focusing on too specific keywords.
So that you can save time and target right customers for your sites.
Keyword research is a fundamental step of your SEO strategy, explore how people make searches so that you can reach to them in most appropriate way. Getting help from an seo company in nashik will benefit in on-page Optimisation of your website pages.
Target only high search volume keywords
Do not aim for generic keywords or too specific keywords but rather focus on what people use to search or to buy your products or services. Think of Why, Who, What, How, Where, questions that drive customers to your site and give attention to keywords that lead to more conversion.
Well optimise the content, the category or product pages to maximize the chances of displaying your site to the targeted audience. Ranking for more low volume keyword may add more value than ranking for few high-searched volume keyword.
Url’s don’t need keyword or a hierarchy
There are more than 45 billion pages indexed in Google, which means there is a lot of competition to get discovered by users. In such a case if you think that there is no need of keywords or hierarchy in URL then you have to rethink and work upon your SEO strategy as both search engine and users prefer clear URLs. A hierarchy in URL allows to explain relationships and importance of pages thus facilitating them for higher ranking. So, start using URLs friendly to both search engines and users.
More info: https://www.10seos.com/india/top10
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