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Link building is considered as one of the important elements in SEO as inbound links convey trust to the search engines and considered in ranking algorithm. However the idea of inbound links has shifted from number of links to the quality links. Whenever we talk about quality of links nothing can beat the links that come naturally at our site i.e someone is choosing to link to your website on their own.
Thus natural links from high authority websites are the best quality links. If you are agree to generate these natural links, you have to give people a solid reason to link to your website. There might be some reason to link to your homepage, or a partner or supplier might link to one of your product or service pages. But who else is going to link to these pages? Why should they? The web pages that people chooses to link over to naturally are the pages that they find the most useful such as informational content about the industry.
That is why blogging has become so important these days. The business owners who are producing unique, interesting and informative content on their blogs are building their reputation as thought leaders in their industry and are achieving more social media followers and traffic at their site. Target audience members are linking to it considering a resource within their own content or sharing it straight with their followers because they see the value in it.
The seo experts from best seo companies in mumbai says that this content improves seo in two ways - Firstly it is giving the natural inbound links which is so hard to get otherwise, thus boosting the image in front of search engines.The search engines are very smart now they what links you are getting naturally and what are links that you paid for. Secondly, thought leadership content can rank in search engines for specific keywords and thus helps in generating organic traffic over time.
While creating this natural link worthy content the website owners need to understand the difference between the content that is giving information about the industry and promotional content about their company. Though there is nothing wrong in the content announcing the product launch but this won’t help you until you are a huge well known tech company that perhaps does not need links. After all a new product launch content not going to attract natural links. In order to gain links the focus should be on long form informative content.
Of course a piece of content that is ranked high is likely to get links but it takes time to get high organic ranks so you can make initial push through social media. This is why SEO and social media marketing is linked to each other.
So, if you have your social channels built up and share an excellent piece of content, it gets more views and increases the chances that it will get natural link from third party sites, thus improving SEO efforts. Additionally, invest in social advertising and use targeting options to make sure that only the most relevant target audience members are seeing the content.
Thus natural links from high authority websites are the best quality links. If you are agree to generate these natural links, you have to give people a solid reason to link to your website. There might be some reason to link to your homepage, or a partner or supplier might link to one of your product or service pages. But who else is going to link to these pages? Why should they? The web pages that people chooses to link over to naturally are the pages that they find the most useful such as informational content about the industry.
That is why blogging has become so important these days. The business owners who are producing unique, interesting and informative content on their blogs are building their reputation as thought leaders in their industry and are achieving more social media followers and traffic at their site. Target audience members are linking to it considering a resource within their own content or sharing it straight with their followers because they see the value in it.
The seo experts from best seo companies in mumbai says that this content improves seo in two ways - Firstly it is giving the natural inbound links which is so hard to get otherwise, thus boosting the image in front of search engines.The search engines are very smart now they what links you are getting naturally and what are links that you paid for. Secondly, thought leadership content can rank in search engines for specific keywords and thus helps in generating organic traffic over time.
While creating this natural link worthy content the website owners need to understand the difference between the content that is giving information about the industry and promotional content about their company. Though there is nothing wrong in the content announcing the product launch but this won’t help you until you are a huge well known tech company that perhaps does not need links. After all a new product launch content not going to attract natural links. In order to gain links the focus should be on long form informative content.
Of course a piece of content that is ranked high is likely to get links but it takes time to get high organic ranks so you can make initial push through social media. This is why SEO and social media marketing is linked to each other.
So, if you have your social channels built up and share an excellent piece of content, it gets more views and increases the chances that it will get natural link from third party sites, thus improving SEO efforts. Additionally, invest in social advertising and use targeting options to make sure that only the most relevant target audience members are seeing the content.
More info:
| https://www.10seos.com/india/top10 |
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