How to Conduct an Effective SEO Competitor Analysis?

SEO is extremely important for the growth of your business. It is the process of optimizing your website for the leading search engines to improve the ranking of your website. SEO analysis is extremely beneficial as it will help you to find what aspects of your SEO strategy are working and what are your biggest obstacles are that are preventing you from improving your site ranking. You can hire the best SEO agency in Manchester can help you to rank higher in the leading search engines. It is also necessary that you should do competitors analysis as it will help you to find effective strategies. Here are some tips to conduct competitor analysis for your business:

• The first and the most important is to find what keywords your competitors are targeting. Always remember that your SEO competitors are the ones who rank for the keywords you are targeting. It is also important to assess the strength of your SEO competitors. Use your competitor analysis tool and then analyze specific factors such as domain authority, Alexa rank, social signals and much more. 
• Analyze there on page optimization. You need to also understand there keyword density and keyword prominence. It is necessary that you should use the competitive analysis tool to analyze your competitors. Make sure that you examine how they have written their metadata. You should also focus on internal linking tactics.
• Building an important content strategy is extremely beneficial for your website. You need to analyze several different elements of your competitor’s content and make sure that you create the content which is unique and appealing to the users. The content which long tends to perform well in Google. 
• Analyzing the backlinks of your competitors is one of the most important parts of competitive analysis. It is all about figuring out where your rivals are earning their backlinks. You will need a robust SEO tool for this step and dissecting your opponents link profiles is a great way to find new link opportunities.
• You should also examine the site structure and UX. It is important because almost all the major algorithms have been focused on UX as it will help you to get better mobile experiences, faster pages, and improved search results. Your website should not be slower and unresponsive than your competitors. You should also focus on optimizing your sitemap for better crawlability.
• Learn how they are leveraging social media. For an effective SEO strategy, you should be able to understand the importance of social media. It is the best platform to engage with your audience and to create brand awareness. 

Always remember that competition is inevitable. So it is extremely important that you should focus on competitor analysis. You can hire the Best SEO company in Manchester to get the best services at an affordable price. 

More info: https://www.10seos.com/blog/best-seo-companies-atlanta