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Where on a side of the coin, your business is experiencing a rapid growth, there, on the other side of the coin your customers are having less-than-pleasant experience. You, as an entrepreneur, while looking at your brand’s website experience the repulsive cringe of disgust when your existing or potential customers shares their unpleasant experience on your website.
According to the experts of the website ranking companies, ‘No one would like to do business with a company that is having such a lame, slow and outdated website’. If the company ignores the requirement of updating its website then it can result in driving potentially devastating effects. Because your website is the first thing that represents your company in front of the potential buyer. The website reflects the personality of the company. Make sure that the website makes an effective first impression on the internet users in order to convert them into potential customers.
The top SEO providers came up with the list of pointers to be considered while re-doing your website besides of general updates of colours, layout or overall appearance. You must also consider the functionality and the user experience of your new website. Pay attention to the below-mentioned elements while revamping your website:
Website Design
The website you redesign is required to have more creative design elements to stand out of the bunch of website flowing all over the internet. The website of your company should be unique, versatile yet relevant and useful to be remembered by your potential customers and must have a great user experience. To get your website stand out of the immense crowd surrounding the internet, make sure to go through the following points:
Use more hand drawn elements
Use gradient imagery that is multi-toned
For your page headings make use of creative style and font
Use more GIFs and animations
Utilize geometric shapes and lines
Ensure that your new website has the mobile responsive design
User Experience
A flashy, bright and colourful and illustrative website may be appealing to the users but if a viewer couldn’t find what he is looking for, then it will be easy for him to navigate to another website and leave you website at the same moment. Therefore, make sure you research on the choices and findings of your target users so that you serve your potential users in the best possible way. The users love to be navigated, so make sure you include clear directions and call-to-action on your website to drive visitors to convert themselves into customers.
Provide your target customers with clear and multiple call-to-actions so that they can quickly search for what they are looking for and the chances of their return in future increases with the more time they spend on your website.
Content
In the recent years, content has gained a lot of prominence in the digital market and has become an essential element in web designing. Information lies at the fingertips of every person who is actively participating in this digital world. The users can find relevant and immediate information within few seconds over the internet. To provide your users with great experience on your website, make sure to include professional, engaging and useful content on your website.
The quality content will help your brand to stand out of the competition prevailing in your industry and also enables you to stay a step ahead of your competitors. The engaging and interactive content allows you to build trust among your potential buyers. Once the users start trusting your brand through the content on your website, the more likely they’ll opt for the desired call-to-action and will recommend your brand to their family and friends across the web.
SEO: Putting It All Together
While on the one side, all the aforesaid elements will greatly improve your brand’s online presence, but on the other side, your brand’s website will not meet its true potential without effective and regular search engine optimization. The components like- web design, user experience and content serves greatly to a brand’s search engine optimization and can have a major impact on your search engine rankings. Consider including more elements in your website and its content apart from including title tags, alt attributes and major keywords.
According to the experts of the website ranking companies, ‘No one would like to do business with a company that is having such a lame, slow and outdated website’. If the company ignores the requirement of updating its website then it can result in driving potentially devastating effects. Because your website is the first thing that represents your company in front of the potential buyer. The website reflects the personality of the company. Make sure that the website makes an effective first impression on the internet users in order to convert them into potential customers.
The top SEO providers came up with the list of pointers to be considered while re-doing your website besides of general updates of colours, layout or overall appearance. You must also consider the functionality and the user experience of your new website. Pay attention to the below-mentioned elements while revamping your website:
Website Design
The website you redesign is required to have more creative design elements to stand out of the bunch of website flowing all over the internet. The website of your company should be unique, versatile yet relevant and useful to be remembered by your potential customers and must have a great user experience. To get your website stand out of the immense crowd surrounding the internet, make sure to go through the following points:
Use more hand drawn elements
Use gradient imagery that is multi-toned
For your page headings make use of creative style and font
Use more GIFs and animations
Utilize geometric shapes and lines
Ensure that your new website has the mobile responsive design
User Experience
A flashy, bright and colourful and illustrative website may be appealing to the users but if a viewer couldn’t find what he is looking for, then it will be easy for him to navigate to another website and leave you website at the same moment. Therefore, make sure you research on the choices and findings of your target users so that you serve your potential users in the best possible way. The users love to be navigated, so make sure you include clear directions and call-to-action on your website to drive visitors to convert themselves into customers.
Provide your target customers with clear and multiple call-to-actions so that they can quickly search for what they are looking for and the chances of their return in future increases with the more time they spend on your website.
Content
In the recent years, content has gained a lot of prominence in the digital market and has become an essential element in web designing. Information lies at the fingertips of every person who is actively participating in this digital world. The users can find relevant and immediate information within few seconds over the internet. To provide your users with great experience on your website, make sure to include professional, engaging and useful content on your website.
The quality content will help your brand to stand out of the competition prevailing in your industry and also enables you to stay a step ahead of your competitors. The engaging and interactive content allows you to build trust among your potential buyers. Once the users start trusting your brand through the content on your website, the more likely they’ll opt for the desired call-to-action and will recommend your brand to their family and friends across the web.
SEO: Putting It All Together
While on the one side, all the aforesaid elements will greatly improve your brand’s online presence, but on the other side, your brand’s website will not meet its true potential without effective and regular search engine optimization. The components like- web design, user experience and content serves greatly to a brand’s search engine optimization and can have a major impact on your search engine rankings. Consider including more elements in your website and its content apart from including title tags, alt attributes and major keywords.
More info: seo companies
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