Thursday, 20 April 2017

Though search engine optimization is a viable online marketing tactic since many years, but still today is is surrounded by mystery. There are a lot of businesses and business owners who doesn’t know about search engine optimization as a whole and still they’re investing in it. It is, therefore, worthless to invest in the thing which you do not understand as a whole. Since many years various SEO misconceptions and innovations are popping-up the industry, says experts of the top SEO companies.

Here are listed top 3 misconceptions about SEO that are to be debunked on an immediate basis:

SEO Is Too Difficult
 
SEO may be difficult for the one who isn’t proficient in marketing techniques like business owners or other employees of the business. But, for the marketer or the marketing head it is not that much difficult to understand everything about SEO. Search engine optimization is a great way to market your brand online by including various components of research, competitive analysis, networking, Public Relations, and content writing. For the dedicated SEO freshers, there are various amazing resources online that points you in the right direction. They can take help from Google’s webmaster guidelines, should consider reading top SEO blogs to become a pro in search engine optimization.

SEO Success Can’t Be Measured
 
SEO is a long-term process and this is most irritating thing that frustrates the marketers at a point of time. Though it is not something like overnight SEO success. But, this actually doesn’t mean that results can’t accurately be measured over the long-term. There are a long list of paid as well as free SEO tools that can help you get in depth reports about your business. Tools like Google Analytics and Google Search Console, both include a wealth of information that will definitely help you evaluate over a period of time that how well your SEO campaign is performing. For instance, you can pull organic search traffic reports and keyword placement reports that will give you a good idea of what is and isn’t working over a short period of time. It’s impossible to exactly evaluate if your SEO campaign is working in a short period of time or not, but it can absolutely be measured with enough data.

SEOs Are Scammers
 
It’s true that the SEO industry was being gamed by scammers at one time, but with the introduction of complex algorithms in search engine it has become the only way to stay on the top of SEO success and that is only by implementing white-hat manual processes. For instance, the biggest SEO provider red flags is when they make any kind of result guarantees. The SEO industry is constantly evolving along with the search algorithms, which makes the guarantees impossible.

Conclusion
 
If you’ve believed any of these SEO misconceptions in the past, it’s time to wake up to the truth. SEO remains a relevant online marketing tactic that can improve your organic search presence and traffic. The key is to research the industry, work with a reputable SEO service provider, and give the campaign enough time to work.
 

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