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Keywords are the basis of every SEO campaign and keyword research for
that campaign should be carried out dedicatedly. Bored of listening to
this line every now and then? Yes of course, even I am bored of
delivering the same old lines to all my clients. We all know keyword
research is a key tactic for growing an account majorly when it is new.
There are times when keyword research is futile...
Today many SEO experts from the best SEO companies focus on this fact that keyword research is sometimes unnecessary. It was a matter of pride when the marketers carried out keyword management back then but now the scenario is completely different. You have to use keywords only when it is necessary otherwise not.
One of the main goals with keyword research should be to try to identify entirely new themes. You should have ways in your mind to dig out new themes around you. but there’s only so much expansion on existing keywords before you’ll pass the point of diminishing returns due to lack of volume as keywords become more and more specific or similar to existing terms.
To understand this better I can state an example for you. Suppose you are an ecommerce store then Instead of trying to find every possible keyword related to a shirt look for other opportunities. Those opportunities can be “blouses,” “sweaters,” “tees,” “button-ups,” “sweatshirts,” “fleeces” and “cardigans.” or anything else.
Not only different terms for shirts you can search them by using some of their features like “half zip”, “pullover” or “hoodie”.
How can you monitor the impact of keywords?
Well, if you have started something new then monitoring it becomes your duty, or you can say a necessity because monitoring tells you about the performance. The first thing to monitor the impact is to do the labeling of keywords as suggested by the best Seo companies. Labelling of the new keywords tells you about their positive and poor performance both. If they are giving positive output this does not mean you will detriment the existing keywords but find if they will result in great performance every time.
Be careful about the misunderstanding!
There are times when you have two same keywords and they compete against each other. This can be confusing and might hamper your rankings too. Especially when there are broad match keywords as they can be considered as duplicates.
How to find out useful keywords?
To find the useful keywords or the phrases make sure to conduct a research and go through the following key points:
Check your top performing keywords:
Find out all your best performing keywords and search terms that can bring in incremental volume. Your top performing keywords may help you to identify qualifiers. Putting these terms into a keyword research tool may help to cover other relevant terms, as well.
Think like your customers:
This is important because you cannot change the system until you are not in the system. So, to select the best keywords you should put yourself in the boots of your consumers and then think what all keywords you would choose if you were one of them.
There are various tools available which have made your task easier, so take hold of the opportunity and start analysing. Smell the coffee before it gets cold!
More info: https://www.10seos.com/top-seo-companies
There are times when keyword research is futile...
Today many SEO experts from the best SEO companies focus on this fact that keyword research is sometimes unnecessary. It was a matter of pride when the marketers carried out keyword management back then but now the scenario is completely different. You have to use keywords only when it is necessary otherwise not.
One of the main goals with keyword research should be to try to identify entirely new themes. You should have ways in your mind to dig out new themes around you. but there’s only so much expansion on existing keywords before you’ll pass the point of diminishing returns due to lack of volume as keywords become more and more specific or similar to existing terms.
To understand this better I can state an example for you. Suppose you are an ecommerce store then Instead of trying to find every possible keyword related to a shirt look for other opportunities. Those opportunities can be “blouses,” “sweaters,” “tees,” “button-ups,” “sweatshirts,” “fleeces” and “cardigans.” or anything else.
Not only different terms for shirts you can search them by using some of their features like “half zip”, “pullover” or “hoodie”.
How can you monitor the impact of keywords?
Well, if you have started something new then monitoring it becomes your duty, or you can say a necessity because monitoring tells you about the performance. The first thing to monitor the impact is to do the labeling of keywords as suggested by the best Seo companies. Labelling of the new keywords tells you about their positive and poor performance both. If they are giving positive output this does not mean you will detriment the existing keywords but find if they will result in great performance every time.
Be careful about the misunderstanding!
There are times when you have two same keywords and they compete against each other. This can be confusing and might hamper your rankings too. Especially when there are broad match keywords as they can be considered as duplicates.
How to find out useful keywords?
To find the useful keywords or the phrases make sure to conduct a research and go through the following key points:
Check your top performing keywords:
Find out all your best performing keywords and search terms that can bring in incremental volume. Your top performing keywords may help you to identify qualifiers. Putting these terms into a keyword research tool may help to cover other relevant terms, as well.
Think like your customers:
This is important because you cannot change the system until you are not in the system. So, to select the best keywords you should put yourself in the boots of your consumers and then think what all keywords you would choose if you were one of them.
There are various tools available which have made your task easier, so take hold of the opportunity and start analysing. Smell the coffee before it gets cold!
More info: https://www.10seos.com/top-seo-companies
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