05:06
To any successful marketing efforts, planning and metrics are the two
key components, yet there are many entrepreneurs who rush into the
social conversation with a little idea of what they wish to accomplish.
Recently, the top SEO companies have organised a webinar that catered to
the young generation of the digital marketing world. The audience and
the listeners of that webinar consist of small-business entrepreneurs,
early entrepreneurs, social media managers and executives, digital
marketers etc. The top SEO professional hosting the webinar asked the
audience, in what business they’re involved in at present? The maximum
number of people from the audience group replied that they’re ‘doing’
social media marketing! The host was amazed after listening to it. He
then asked them the process they’re following, and that was seriously
disheartening for them to know that the process they’re actually
following reveals that they’re unfocused in their efforts. They are
lacking back in defining a compelling social media campaigns for their
brand and the company.
Thus, they pointed out three main strategies to focus on before launching a social media campaign for your brand:
Take aim
How will you evaluate if you’ve achieved your target or not? Thus, to ascertain the value of your efforts make sure that you have a goal to target for your business. From early entrepreneurs to popular social media marketers, it is must to target an aim. The common social media campaign include goals such as- creating interest in a specific product or service, increasing the amount of shared content, heightening brand awareness and attracting more followers. For instance, you can maximise your reach and following at the moment you drive traffic to a particular page on your brand's website. Whatever your predetermined milestones are, it is necessary for you to answer some essential questions:
Which social media platforms will I use?
Which kinds of content should I create?
How will I track and assess results?
Plan the schedule
Once you've done with thinking strategically about the targets you wish to accomplish with your social media marketing, plan your year by having a calendar in front of you. It depends on your business that if it make sense for you to launch some social media campaigns that center on holidays or seasons. To illustrate and explain the process, you can consider referring the Great American Total Solar Eclipse, that is about to occur on Aug. 21, 2017. Make sure that if you're connecting this natural phenomenon with your marketing theme, think about how much lead time you'll be needing to build into the campaign. Avoid waiting until the last minute and then come up with some creative posts and graphics. Farm out the work well ahead of time, if you don't, you'll find yourself left out in the dark regarding social media posts.
Measure outcomes
If your goal is to assemble interest in a specific product or service then, you should measure the amount of traffic you wish to drive to your webpage. If you find that you’re having enough followers but they aren’t the one who are sharing your posts as much as you'd like, you could use various analytics tools to rank your shared posts and see which type of content performs best. Or you could build your 2017 campaign around a theme you capture in a hashtag or celebrate with a contest to fuel its launch.
Thus, they pointed out three main strategies to focus on before launching a social media campaign for your brand:
Take aim
How will you evaluate if you’ve achieved your target or not? Thus, to ascertain the value of your efforts make sure that you have a goal to target for your business. From early entrepreneurs to popular social media marketers, it is must to target an aim. The common social media campaign include goals such as- creating interest in a specific product or service, increasing the amount of shared content, heightening brand awareness and attracting more followers. For instance, you can maximise your reach and following at the moment you drive traffic to a particular page on your brand's website. Whatever your predetermined milestones are, it is necessary for you to answer some essential questions:
Which social media platforms will I use?
Which kinds of content should I create?
How will I track and assess results?
Plan the schedule
Once you've done with thinking strategically about the targets you wish to accomplish with your social media marketing, plan your year by having a calendar in front of you. It depends on your business that if it make sense for you to launch some social media campaigns that center on holidays or seasons. To illustrate and explain the process, you can consider referring the Great American Total Solar Eclipse, that is about to occur on Aug. 21, 2017. Make sure that if you're connecting this natural phenomenon with your marketing theme, think about how much lead time you'll be needing to build into the campaign. Avoid waiting until the last minute and then come up with some creative posts and graphics. Farm out the work well ahead of time, if you don't, you'll find yourself left out in the dark regarding social media posts.
Measure outcomes
If your goal is to assemble interest in a specific product or service then, you should measure the amount of traffic you wish to drive to your webpage. If you find that you’re having enough followers but they aren’t the one who are sharing your posts as much as you'd like, you could use various analytics tools to rank your shared posts and see which type of content performs best. Or you could build your 2017 campaign around a theme you capture in a hashtag or celebrate with a contest to fuel its launch.
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