Launching a New Product? Name it SEO Friendly

What do you do for publicising your product in the market? Use online and offline advertisement and then use SEO for ranking the product page among top results in the SERP. Have you ever thought of naming your product such that it makes its own place in the search engine? Yes, it is totally feasible. You just have to think in advance, you need to be one step ahead. Before launching a product, you can name it such a way that it ensures its position in the search engine with no or very low competition. It should be catchy as well as simple enough to be remembered by people and sticks to their tongue.

With the help of Los Angeles SEO services, we have compiled a four-point checklist through which you can name your product SEO friendly. So, let us get started.

Checklist For naming your new product-

•     The name should describe your product: It is very important and very basic thing to keep in mind while deciding a name for your product. The name should be self-explanatory, when people hear the name, they should automatically draw an inference that it should be a product belonging to ‘that’ category. In search of a perfect name, do not forget to judge its relevance to the purpose it serves.
  
•     The name should be different: Again, a name is an important aspect of any product, it is the identity through which people remember it. You need to  brainstorm a little before naming your product and do not jump on the first name that comes to your mind. If a word fits perfectly into your product, try to find out its synonyms, such that you can have a pool of words to choose from.
  
•     The name should not attract wrong results in the search: Once you have shortlisted a few names for your product which describe your product perfectly and at the same time sassy too; you need to type these words in the search engine and see the results. If the results are all pointing to other direction which does not fit the product, you need to steer clear of that.
  
•     Let us take an example for deeper understanding; you are launching a pen drive in the market which is super fast and thus you named it ‘Zoom’. Now when you search for it on Google, you get results related to cars or that fictional character from DC comics. So, no one would even think that ‘zoom’ can be the name of a pen drive. Even if you manage to rank for ‘zoom’ before that comic character, how can you win over the results related to cars because zoom generally refers to fast cars.
  
  Hope it’s all making sense, because driving correct results on the search engine is very essential.
  
•     The name should fair out for your brand too: This is probably the most ignored part of naming a product. Whenever any brand launches a new product in the market, they name it differently, they name it classy, but what they forget is product is not an individual, but associated with a big brand. The product name should justify the brand too. If the brand is a high-end one, the product name should too. Thus, it is easy for Google to recognize that the product is associated with the brand and when the brand is searched, the product makes a place in the search results and vice versa.

The name of the product is for a long term, in fact, for most of the products, it is for the lifetime. So, it is crucial that an extra effort is invested in naming it so that you may not stick with a name that has lost its relevancy with time. SEO Company Memphis suggests that SEO should not start after the product launch, but it starts with naming it.

 

https://www.10seos.com/usa/memphis/top10