Thursday 7 April 2016

With the growing use of mobile phones, this should not come as a shock, but with this data provided by Google itself, online retailers now have a great pressure to develop their web and app for mobile devices. It is the time when ignoring mobile optimization would prove to be the greatest mistake any retailer can make. It is essential to provide great user experience and meet the expectations of visitors. Now is the time to make mobile experience friction less, more relevant and fastest. The users should be the centre of your mobile practices, not the profit earning intention.

Online retailers need to remove any obstacle between users and the shopping cart, the purchase should be made super fast and there should not be any circumstance when user get frustrated and quit the idea of shopping. Time to time, we give you tips to make your mobile app interactive, with the help of SEO agency, we are providing you some more tips to make your e-commerce app more ‘buy-friendly’.

    Do not nag about registering: Your ultimate is to gain customers and so you keep on displaying registration form on your app, but this is not the correct way to gain customers. Firstly you need to provide users what they have searched. Show them the relevance of your content before asking for registration. Do not make registration a necessity, rather make it a choice.

    Allow checkout as a guest: As a fact, registration should not be a necessity at all. It is better to let customers decide, what they want. If at the first time, they checkout as a guest, and you let them, then maybe the second time, they see the utility and register themselves.

    Do not show too many offers: Too many promotional offers at the time of registration or checkout may be overwhelming and this may spoil the shopping experience of customers. Provide a space for coupon codes or offers, where users can go to lookout for them at one place.

    Product details are important: We may have mentioned it a hundred times, but still there are many online shopping portals, that do not show all the requisite details of the product on the page. It can be the cloth material for a clothing or bottle size for a shampoo. Some sites do not mention the delivery date or cost, which is a must. There should also be more than two pictures of the product such that users can have a clear idea of what they are getting into.

    Show the discount clearly: Everyone love to save some money while spending it. Tell your customers how much they are saving while shopping with you. Mention the discount at the product page and in the cart too. Do not mention the fake price to give some discount on the products. Yours is not the only site in the market and customers know one thing very well; comparison.

    Show availability status: Sometimes, when in doubt, customers leave the product in the cart and do not checkout. Tell them the units of product that are available. Nothing hurts as much as the product in the cart which gets out of stock.

    Review filters: All of the shopping sites allow filters for  product search, but review search is more important than ever. Allow filters for customer reviews like; on the basis of ratings, time, product variant, sellers and verified purchases.

    Earn the trust at checkout: Checkout is a crucial step, many carts get stuck at this point of purchase. You need to show that it is perfectly secure and that can be done by using ‘https’ URL and visually appealing green checkout button with a lock (just a suggestion).


SEO Company birmingham swears by the fact that if all your efforts are centred towards making your customers happy then at the end, increased sales would make you happy too. Customer satisfaction is directly proportional to the sales.

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