04:16
As we are familiar with Google Analytics knows, this platform has kept keyword data hidden for few time. From last few years ago, it was quite easy to understand the exact words users are searching for, to find your site on search engine, but since from the year 2011, Google has started retaining that information, and most of the data became unlocked or 'not provided' by seo company in uk.
Google says that this was a move for a greater privacy, on the basis that user's' website browsing practice are private and confidential information. By a happy conjunction for Google, this move encourages many web marketers to make a move towards Google Adwords to test out various keywords for click-throughs as well as conversions, but that is actually a paid service.
There are numerous ways available to unlock data. They are all legal, and allow marketers with essential insights into where to core their efforts while optimizing their websites.
1. SEO monitor.
SEO Monitor is a quite awesome solution for the unlocked or ‘not provided’ issue. The platform works by grouping the data from Google Search Console and Google Analytics. Around more than 120,000 keywords can be pulled in together and analyzed, giving almost an accurate idea of how people are doing to find your site, and where you must budget your time or effort to enhance traffic.
2. Notprovided.org.
In a recent conference held by seo company Cambridge, the had gave a talk to outline that how PHP can used to reclaim organic search keyword data. This method uses already-available code from own API library of Google which basically includes data that they've made available. They have also plans to make the code open source.
3. Your personal on-site search function.
One of the most useful tool for unlocking data can be found on Google Analytics as well. If your site includes a search function, it's more possible that users will be searching on-site for stuffs which they would search in Google. By accurately configuring Google Analytics for site search, you will understand exactly what users are looking for, and allow you to optimize the site. This is no doubt a limited method, as not all the users will use the search function, but it's a great way to fill in blanks for free.
4. Just ask people.
Obviously you're quite familiar with marketing pop-ups, fly-ins or email sign-up forms , which appear when you land on a new page, or leave the site. These always ask for email address, which is naturally an essential piece of marketing data. Perhaps equally significant is how user found your site. Instead of an email address, ask "What you search to search for this page?" Even a response rate will help you to better understand your audience's search behavior.
These four best methods are valid ways of getting a great understanding for how people find your website, which allows you to optimize the site, learn how people find pages, whether they make an inquiry or a buy.
Google says that this was a move for a greater privacy, on the basis that user's' website browsing practice are private and confidential information. By a happy conjunction for Google, this move encourages many web marketers to make a move towards Google Adwords to test out various keywords for click-throughs as well as conversions, but that is actually a paid service.
There are numerous ways available to unlock data. They are all legal, and allow marketers with essential insights into where to core their efforts while optimizing their websites.
1. SEO monitor.
SEO Monitor is a quite awesome solution for the unlocked or ‘not provided’ issue. The platform works by grouping the data from Google Search Console and Google Analytics. Around more than 120,000 keywords can be pulled in together and analyzed, giving almost an accurate idea of how people are doing to find your site, and where you must budget your time or effort to enhance traffic.
2. Notprovided.org.
In a recent conference held by seo company Cambridge, the had gave a talk to outline that how PHP can used to reclaim organic search keyword data. This method uses already-available code from own API library of Google which basically includes data that they've made available. They have also plans to make the code open source.
3. Your personal on-site search function.
One of the most useful tool for unlocking data can be found on Google Analytics as well. If your site includes a search function, it's more possible that users will be searching on-site for stuffs which they would search in Google. By accurately configuring Google Analytics for site search, you will understand exactly what users are looking for, and allow you to optimize the site. This is no doubt a limited method, as not all the users will use the search function, but it's a great way to fill in blanks for free.
4. Just ask people.
Obviously you're quite familiar with marketing pop-ups, fly-ins or email sign-up forms , which appear when you land on a new page, or leave the site. These always ask for email address, which is naturally an essential piece of marketing data. Perhaps equally significant is how user found your site. Instead of an email address, ask "What you search to search for this page?" Even a response rate will help you to better understand your audience's search behavior.
These four best methods are valid ways of getting a great understanding for how people find your website, which allows you to optimize the site, learn how people find pages, whether they make an inquiry or a buy.
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