Marketing Strategies Combat: Digital vs Traditional

In the 21st century, the economy runs on the art of persuading people to purchase products and services. However, in the recent years, there has been a gradual shift from traditional marketing to the digital mode of doing things. This has left many potential entrepreneurs and investors wondering whether to stick with the tried and tested tactics or adopt the entirely new online trends.

If you are still not able to decide between traditional and digital marketing strategies, check out few pros and cons below, suggested by St Louis SEO expert before making the decision.

Traditional Marketing

Traditional marketing refers to the selling your product to the general public. This incorporates methods like distributing business cards, ads on Magazines, flyers, paying for TV commercials and canvassing.

Alternatively, traditional marketing refers to the way of branding to your business without relying on the digital means. This also means including the old fashioned way of growing your business using a carefully cultivated referral network.

Pros

No one can deny the fact that people have a strong affinity to the traditional marketing due to its familiarity and longevity. Additionally, traditional marketing is also the best ways of selling your brand to the local audience.

Cons

When you look at it from long-term and large-scale perspective, traditional marketing is not only expensive but also quite static and inefficient. There is no easy way to gauge the effect of a new billboard in the town. It’s much harder to track the results of traditional marketing campaigns than the online marketing campaigns.

Digital Marketing

The sphere of digital marketing strategies revolves around using interactive social media networks and the Internet to sell the products and services. Unlike traditional marketing goal of digital marketing is that your potential customers should be able to find you and not vice versa.


Pros

Given the unrivaled popularity of Internet, digital marketing has grown to the to the powerful means of reaching an infinite number of potential customers. While it can be tailored to the targeted localized audience, it can have a global reach as well, if done appropriately. Due to the interactive nature of digital marketing, it is easy to gauge the customer feedback through may social media outlets available out there.

Cons

While efficient and effective digital marketing requires a lot of training and know-how. You have to be familiar with the Internet practices and social media branding to realize any meaningful results with this mode. Otherwise, it can take much longer time, i.e. months or years for a digital marketing campaign to bear fruits.

In the past two decades, the world has transformed into a highly digitalized environment. Everything, including old school paperback magazines, is now published on the internet. Complex financial tasks are now completed securely online via portals and hubs.

Thus being a smart entrepreneur, it’s only practical to invest in digital marketing rather than its traditional counterpart. Every business nowadays of every shape and size should have an official website and have a solid social presence to grow its online consumers base.

Working with top SEO companies San Francisco would help in strategizing your digital marketing campaign for your business online success.