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Humans by nature are visual beings and for this reason, images and visuals make your content more shareable on social media. But you can’t just add any photo and hope for the best.
Low-quality, poorly edited or blurry images simply won’t work. Social media images are a vital part of your content reaching the maximum number of people. Your social media efforts not only helps in brand awareness but also affect your SEO efforts. More engagement on social media means more visibility on search engine says professionals from the Best Seo Company In Dallas.
To make sure your social media efforts do not drag down by your images here are some design tips for highly shareable social media images.
#1. Choose colors carefully
Colors can either make or break your images. It helps to set the mood, create an atmosphere, convey emotions, and even evoke strong individual experiences from someone’s past. 90% of snap judgment about a product made through color alone.
When choosing color themes for image components such as text or graphics, you need to consider your brand. For best results, align colors with your brand guidelines and voice.
For instance, if you are an inspirational, light-hearted, and creative brand, using bright and cheerful colors would be appropriate. If your brand is for rugged and outdoorsy types, you might want to choose an earthier palette to depict this.
#2. Add contrast with colors, shapes, and sizes
Contrast provides differentiation between elements, making one “pop” or stands out more than the other elements.
The use of effective contrast is a great way to enhance your social media images. Without contrast, your design might turn flat. But with too much contrast, your design can become cluttered and nothing will stand out. So without under and over doing it keep the contrast with Colors - playing light colors off of dark colors, or vice-versa
Shapes - symmetrical shapes can play alongside the asymmetrical nature of organic shapes.
Size- making certain aspects of the design bigger or smaller than others.
#3. Highlight your Brand
Another issue with social media images is that they do not brand their photos. You can highlight your brand for example on Instagram make your images branded with your logo so if someone decides that they really like the image you have posted, and they choose to repost it on their own social media accounts, then all their followers will know that the image originally belonged to you. Makes sense, right?
#4. Be consistent when it come to text and typography
Many brands use text and typography with their images, but it needs to be well-positioned and relevant text. When using text in social media images, ensure that it is clear and concise. If you want to write anything longer put it into the image captions instead.
It’s also important to commit to a typeface and remain consistent with it across your social media images.
#5. Hierarchy
Place the most important elements in the biggest fonts. Hierarchy is important to make sure that you are getting the most important message across first.
To take full advantage of this design principle, understand your goals. Establish the most crucial message at the focal point and then use other design principles to make it stand out.
Experts from Austin SEO company say that if the images are designed accurately for social media it can help in generating great traffic and engagement, thus also improves rank in the search engine result page.
Low-quality, poorly edited or blurry images simply won’t work. Social media images are a vital part of your content reaching the maximum number of people. Your social media efforts not only helps in brand awareness but also affect your SEO efforts. More engagement on social media means more visibility on search engine says professionals from the Best Seo Company In Dallas.
To make sure your social media efforts do not drag down by your images here are some design tips for highly shareable social media images.
#1. Choose colors carefully
Colors can either make or break your images. It helps to set the mood, create an atmosphere, convey emotions, and even evoke strong individual experiences from someone’s past. 90% of snap judgment about a product made through color alone.
When choosing color themes for image components such as text or graphics, you need to consider your brand. For best results, align colors with your brand guidelines and voice.
For instance, if you are an inspirational, light-hearted, and creative brand, using bright and cheerful colors would be appropriate. If your brand is for rugged and outdoorsy types, you might want to choose an earthier palette to depict this.
#2. Add contrast with colors, shapes, and sizes
Contrast provides differentiation between elements, making one “pop” or stands out more than the other elements.
The use of effective contrast is a great way to enhance your social media images. Without contrast, your design might turn flat. But with too much contrast, your design can become cluttered and nothing will stand out. So without under and over doing it keep the contrast with Colors - playing light colors off of dark colors, or vice-versa
Shapes - symmetrical shapes can play alongside the asymmetrical nature of organic shapes.
Size- making certain aspects of the design bigger or smaller than others.
#3. Highlight your Brand
Another issue with social media images is that they do not brand their photos. You can highlight your brand for example on Instagram make your images branded with your logo so if someone decides that they really like the image you have posted, and they choose to repost it on their own social media accounts, then all their followers will know that the image originally belonged to you. Makes sense, right?
#4. Be consistent when it come to text and typography
Many brands use text and typography with their images, but it needs to be well-positioned and relevant text. When using text in social media images, ensure that it is clear and concise. If you want to write anything longer put it into the image captions instead.
It’s also important to commit to a typeface and remain consistent with it across your social media images.
#5. Hierarchy
Place the most important elements in the biggest fonts. Hierarchy is important to make sure that you are getting the most important message across first.
To take full advantage of this design principle, understand your goals. Establish the most crucial message at the focal point and then use other design principles to make it stand out.
Experts from Austin SEO company say that if the images are designed accurately for social media it can help in generating great traffic and engagement, thus also improves rank in the search engine result page.
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