Some Of The Google Shopping Campaign Feed Specs You Need To Know

Google keeps on updating its strategies and various protocols for different campaigns and here also Google changed some of its shopping campaign feed specs last year which has affected the advertisers globally.

Here are some of the Shopping campaign feed specs which seo services las vegas and many other seo services have brought to light and you need to know them :

Google crafted a Help Center clarification for Global Trade Item Number (UPC for North America, EAN for Europe, JAN for Japan, and ISBN for media products)which is required in a merchant’s feed.  As a reminder, a merchant had to submit an accurate value for the GTIN when going for the US market for products that designated a brand through the feed with a value of “new” in the Condition field.  No new action is required by the merchant for this change.This is just a clarification by Google for how to use the GTIN column.

• Only those characters are accepted in the Product ID field which are printable. The main motive of this change is to clean up the extra or useless spaces that might exist in the field. This rule came into action from 1st June and any violations of this protocol is considered as errors. If any changes are done in the product ID then it will cause Google to consider that the product is new and will bring the product to initial click through rate  and other measurable factors that Google’s algorithms use to rank ads position and quality.
  
• A merchant has to submit measurements in US units.  In addition, Google has added a means of mentioning that a product is priced on a per-unit basis. These changes are useful to Google to know the true value of a product listing, as well as to provide a better user experience and eradicate confusion for sizing and pricing. This feature has also helped the business owners to avoid calculating themselves as it may lead to incorrect calculations. The merchants have to be cautious while using this feature because if used incorrectly it may cause errors which will affect them badly.
  
• Google has launched a numeric ID referring to each accepted value among Google Product Categories which can be used as a substitute of the text. Existing values can be changed optionally. A  brand owner can either submit the full category path as text, or may even opt to use the numeric value.  Using the numeric value may be easier for a merchant to automatize.

Anyone who is selling his or her products by using these shopping campaigns then they should be ready for the updates every now and then as they keep on changing and you might be left using the old strategies which will be worthless then as reported by seo services las vegas.

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