Understanding Search Engine Spam and its Worth

It is very obvious that as long as there will be a search on the search engine, there will also be various spams. Ever since the starting of the search engine optimization, various tactics have been evolved to artificially inflate the rankings on the search engines which is known as the ‘black hat’ techniques. However, with the passing time Google has become quite active and proficient in catching these malpractices and penalizing them.

According to experts behind the creation of one of the best SEO firm, using any kind of black hat practice is totally a waste because of the following two reasons:

1) Too many efforts involved with less warranty of results:

With the advancement of technology, Google has become a professional in handling any kind of spamming activity. All the search engines have great financial support for this important task. The extreme benefit of Google is that with the track of time, it has enhanced its ability to control and remove the spams in a better way which defeats its competitors. That is the reason why it stands the highest rank among all other search engines. A great deal of time, efforts and resources are spent on all the search engines to handle this area and hence this reason makes Google better than others.

Also, the spam only works for several rare cases and it involves huge effort. Moreover, maximum of the times it involves the great risk of being caught and penalized by the search engine. Hence, the long-term payoff of spamming activities is literally non-existent.

That is why instead of putting all that valuable time and effort into something which is ultimately going to be wasted, why not just investing it into something more valuable and considerable for your company like any of the white hat technique. This will ultimately boost the ranking of your website on the search engine on a more stable and safe base.

2) Engines getting smarter:

The modern day search engines are way more advanced and smart. They have acquired intelligent methodologies to fight the manipulation caused by spamming activities.

Also, the white hat techniques which are totally ethical and according to the search engines guidelines serves various attraction in comparison to the unethical practices and thus attracting the attention of all the spammers.

The latest technologies created by Google such as Google’s Panda update have introduced sophisticated machine learning algorithms to combat the spam and other low-value pages and the search engines continue to modernize and increase the bar for providing results.

Do not misunderstand our advice as a motivation for using the spam tactics, but for all those enterprises who have had used any unethical practice to become the best SEO firm can save their website from getting penalized, banned or flagged. Check out various factors which are being considered by Google to identify the spam. This may help you to correct your mistakes. Lastly, we would like to advise you that using any kind of manipulative technique can never help you and the results they offer can only lead to the imposing of penalties on your website.

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