Are We Really Social?

Most of the people who are reading this post, or who will read this post, have social accounts. Some of them must be regulars, they change their profile pictures daily and spending time on social media is like a walk in the garden. Well, there is no denying the fact that we all like to be connected. The man is a social animal and there is always a need to feel belonged. As such for all of us; social platforms are an opportunity to connect with the distant people and to express ourselves freely. While talking about being social, how many of you think that having a social account and posting on it is the definition of ‘SOCIAL’? The real meaning of social is far beyond that. The modern definition of social is really twisted and it begins and ends with the Facebook or Instagram.

Present Scenario

According to the Top 10 SEO Companies, we are far away from being social. As a matter of fact, the number of people who use social media for messaging rather than posting on wall; is increasing. Many people no longer post their feelings socially, rather they like to talk with a limited number of people in closed groups or chat boxes. Not to forget the messaging apps, they have just  snatched away half of the social media traffic. After all, when people are chatting over the messages, why to use a social platform when private messaging apps are available. Our circle of ‘social’ has shrunk to a handful of people.

What changed and how?

Didn’t we all skipped a beat when our parents joined the social media and they sent us a friend request? We all thought that our social life is ruined and we no more can be ourselves. This is the main reason why we moved from being social to being selective social. We no longer contact our friends over social media, messaging apps have become a cocoon for all such searches. Why do you think Facebook acquired Whatsapp? A large of people are using these messaging apps for connecting. While the one-fourth apps are abandoned after downloading, messaging apps are the few fortunate ones which are opened every day.

Let’s Dig deeper!

It is also observed that teenagers use their smartphones mostly for shopping and then messaging. One more thing to notice is that people prefer email contact more than any other means. The calls are in the past and private messages are just limited to our social circle. A hammer to the social representation is the multiple services that the messaging apps provides. Every other service company like cab booking services like Uber or wallets like PayPal, are using these messaging apps for contacting. Messaging has really modified into WhatsApping(If that’s a word).

The messaging apps are not only private and secure, one can also make sure that no other person accesses to their private chats by app locking. Many people think that the brands which target audiences via messaging apps provide a better personalized experience.

And then There is Cherry on top too!

Messaging apps provide all the facilities that any social media platform is providing. Not only text but a marketing mix of pictures and videos can also be used to enhance the user experience. Many social platforms are already maxing out for most of the brands. The hope of getting organic traffic is simply a waste. As such messaging apps are a rescuer. They can efficiently be used to target audiences. The one-to-one interaction is far better than the social broadcasting. 

The Future Prediction

Many people think that messaging apps are not only the present, they are the future too. They will only grow more sophisticated with time. In the near future, these apps will take the place of emails, and all the automated emails that you get after subscribing, shopping, ticket booking and money depositing, will be sent to the messaging apps only. They will become an operating system and no longer there will be the need of different apps for different purposes.

Where is SEO in all this?

If you do not want to lose your audiences, you should start using these apps ASAP. The messaging apps are on the rise and it is beneficial to catch the train sooner. The content developed for the messaging apps should be superlative. It should be unique, personalized and engaging. ‘One message for all’ strategy would simply won’t work. Targeting people based on the demography is of utmost importance.

Meanwhile, use social media but keeping the privacy of the user intact. When he is using your app or purchasing through it or playing your game, do not show haste in announcing it on the social media. While people love their privacy, you should respect it too.  Ask permission from the user before putting it on his social media. Take further help from SEO services because their contribution would become more significant in the future.

With new opportunities, you get new challenges too. So whether you use social media or messaging apps, or both, you have to prove to your audiences that you are worth their time.