Cloaks of Invisibility against Google Search Algorithm updates

Sometimes, in life, we want to be noticed and sometimes we want to become invisible. The SEO market is much alike. All SEO experts want their client’s website to be visible on the internet, they want it to be seen among top 3 results. On the contrary, in the case of Google updates, every SEO wishes for an invisibility cloak like the one Harry porter had. They just want to make their client’s website invisible to Google. They want that Google bypasses it and thus, their position is maintained.

The simplest cloak of invisibility is being moral, when you do everything right, no one can harm your position and you continue to enjoy the traffic. Top SEO Firms told us the sure ways to steer clear of penalties with each Google update.

1.     Keyword Cloak: Sometimes keywords are the root of penalty and sometimes, they are the source of immunity. No matter how much people tell you that you should quit on keywords, you actually should never. Keep searching for long tail keywords which are more conversational and natural. They have less competition but high scope. They are also close to the search intend and do not appear stuffed or a tactic to drive traffic.
   
2.     Content Cloak: It always comes down to the content. No matter what the penalty is, no matter if you know about it or not, creating a great content can triumph it all. Consistency is the key to success, it is better to post one post daily than to post 30 posts a month at a time and then Nada! If you want to be invisible to Google penalty, you should establish a great image in the eyes of Google and that can be done by doing what Google wants- unique, one-of-a-kind, intent based content that provides value to its audiences.
   
3.     Link Cloak: Inbound links are no doubt important and they can be achieved by drafting a great content. We need to think beyond the inbound links, we need to fix our broken links. When a web page is replaced or deleted, you should remove that link from your website. The links that you have should be from a genuine site that has a reputation in the internet market. If it is less known, it should, at least, have some potential and a great relevance with your niche. Regularly keep a check on the links that you do not want on your site, haven’t you heard that the ‘bait and switch’ is back?
   
4.     PPC Cloak: Not all good things in life are free. Search traffic can be maximized by using paid SEO. There is always some uncertainty in the case of search traffic even when you are not penalized, there are seasonal variations. So, it is better to have a backup and use PPC advertising. If you lose organic traffic, the time you fix the problem, PPC traffic would keep the website going.
   
5.     Social Cloak: Social media is the biggest and the most reliable place to achieve success. They are the sure and quick way to get fame. They give you a recognition which can help in driving more traffic to your website. Social representation is like icing on the cake and you get a lot of benefits from them.

These cloaks of invisibility actually make you immune from the penalties that Google updates bring, but that does not mean that you are not rewarded too. When your competitors get demotion in search rankings, you automatically gain their spot and retain the position if you are already at the top. The SEO is more about vigilance than luck. The best SEO Companies rely on being prepared than to be sorry.

 

RANKINGS AND REVIEWS OF TOP 10 SEO COMPANIES