Content Marketing Metrics - You Should Know Them

Content marketing has come a long way and hence you should be prepared to measure your success. Best SEO companies in dubai track it in a number of ways. There are many content marketing metrics and measures which can help you understand the real state of your content marketing strategies.

Here are some of the metrics which you should know:

Consumption Metrics:

This factor involves the average time of the visitor on the page of your site, page views, email open and close rate or the number of downloads. The total number of page views will tell you that which particular page your viewers are viewing the most and this can help you in deciding that which type of content you should write more frequently. Then the average time decides that how much did they like your particular content and are they just skimming your articles or really reading them.

Retention Metrics:

Retention metrics consists of bounce rate, pages per visit, return rate and unsubscribers. Bounce rate is when the user clicks to exit from that page where he entered because he did not bother to explore your site. Return rate gives you the idea that how fast do they return to your site including new ones. By keeping an eye on the number of unsubscribers you can easily get the record of subscribers.

Sharing Metrics:

This type includes the social media shares and the no. of emails forwarded. The more the no. of shares the more is your publicity and you will get to know that which content is like by the people the most.

Engagement metrics:

Engagement metrics includes the comments on your posts, session duration and page depth. Comments on your posts will tell you how many people want to discuss about your post. Nowadays mostly comments are posted on social media rather than the blog. Session duration tells you that for how much time people are there on your page.

Lead Metrics:

Best SEO companies in ajman and other countries say that lead metrics  help  to find out the number of new leads, existing leads and funnel conversion rate. Use your CRM or any marketing tool to find out how many new leads were added to your database.

Sales Metrics:

These sales metrics will help you estimate and gather the total dollar value of all the opportunities. The opportunities are those where these leads have influenced a particular content.

Production Metrics:

Production metrics provides the information about Content throughout, Content backlog, Production cost per post, Distribution cost per post.