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Apps are becoming an important part of our lives, they are certainly more preferred than the websites. They are fast and more interactive, we seldom open the sites whose apps we have. E-commerce apps are the most popular ones, our day literary starts and ends with them. As for us, apps are so addictive then why only one out of four apps are opened after downloading? What is the reason behind this weird fact? With the help of SEO Chester, we have observed how app users find, download and interact with apps. Let us enlighten you with the same.
1. App Discovery to Download:
Another invaluable fact is that people do not search for an app in the play store. App search starts from Google search and thus Google is giving more preference to showing app results in the search results which triggers the inquisitive side of searchers and they download the app instantly. Google is also testing the feature where you can have a real experience of the app for 10 minutes without downloading. Only 40% users browse apps on the play store, rest of them get acknowledged from YouTube videos, ads on other apps, recommendations from a friend or any blogger.
App developers need to extend their reach to their audiences. They should make their app discoverable; on the search engine, social media and niche websites using ad banners (50% people get influenced by search ads) or video ads. Invest a good time in marketing and get recognized such that when people find you in the app listings, they promptly click at you and download.
2. Engagement to Re-engagement
Downloading an app is not as important as engaging with it. People download an app for a specific purpose and because apps are more interactive and convenient than the website, they prefer apps of frequently needed websites. As talked about before, e-commerce apps are like a fashion and everyone is pretty much drawn to them. 38% people prefer shopping from an app because it is faster and once they made the purchase, they probably do not return to it. Since users do not have first-hand experience about the app before downloading, they often find the app ‘nothing special’. As a result, the ratio of engagement to download is 1:4.
It is very important that app developers clearly show their users the utility and significance of the app. Downloading the app and engaging at the first time may be unwilling (like it maybe a requisite or first time app use may be offering some discount). 38% app downloads are because it is a requirement for making a purchase and after which they either uninstall it or never go back. So, in order to ensure returning app users, you need to make an excellent impression on the first engagement. You need to be in front of the eyes of your audiences via ads, retargeting emails, discount offers and social media representation. Many app users who have abandoned an app after the first use, have a tendency to go back to it on the suggestion of a friend (21% people) or seeing a tempting offer (47% people do that) on the internet.
In today’s competition, it has become mandatory to hit all the micro-moments of customer purchase journey. Getting user’s undivided attention is very hard, but if you can make him open your app once in a day, you are pretty much successful. These percentages are not just numbers, they are the insights that can help you understand the customer behaviour. SEO service London suggest that you should put efforts in audience building, but give your all in for keeping the present set of audiences. Regular customers are the one who define the quality of any business.
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