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Search engine optimization (SEO) and conversion rate optimization (CRO) run parallel. SEO can facilitate you determine where you’re losing conversions and optimize to induce them back again. But that’s sole if you’re doing it right. If your company still optimizing like its 2005 and nearby years, then you’ll have a completely different experience because companies like SEO Company London has been modified to the great extent.
Let’s check out some of the old practices that might seem totally weird now.
1. Focusing on the Immense Keywords
Initially the major topic of discussion used to be keywords. At the beginning, SEO was all about stuffing the content with the maximum amount of keywords as you probably could.
Those days, writers used to spent lots of time understanding the optimum keyword density. The idea was that the additional keywords your content contains, the extra visible it would be in search results and therefore more traffic you would acquire.
But that doesn’t work any longer. Over the years, Google has got wiser about delivering quality to an internet audience. So currently marketers are trying to win traffic with good quality.
2. Obsession with Ranking
Back in the old days, it was all about promising a high page rank. Gaming search engines with different types of techniques to get your website rank up and other people to the page was part of the procedure. That’s changed evidently.
3. Ignoring Content Quality
Previously writers were asked to blend out content. Quantity was given more priority than quality because the thinking went that if you had an adequate number of articles with the dead-on keywords, the audience would come to your website and stay. And a good article was counted between 250 and 500 words, that’s it.
Content quality is a vital side of SEO. That means content that answers users’ queries with the required depth and breadth. Provide worth to your audience and you have more chances to win conversions.
4. Bulk Link Building
The other part of old-style SEO best practices was building inbound links from wherever you could. Spammy link-building practices were the order of the day, till Google place the lid on them.
Again, quality rules over quantity. Today, a single link from an authority website, which you have earned instead of bought, is the best practice. And that’s what you get from creating quality content.
5. Forgetting about Social
In the previous times, individuals used to upload the content to their website then apply different tactics to grab the audience’s attention. In the beginning, it was rare for businesses to use social bookmarking sites, and many of them didn’t seem to possess content policies.
Social media is now a key half of both SEO and CRO because social signals show which content people are interested in and what’s most relevant to them.
6. Ignoring User Experience
Old-style SEO never considered user experience as an important element for obtaining good rank. But developments in technology and augmented familiarity have modified that, so users won’t put up with websites that don’t work for them.
7. Forgetting about Authority and name
There have always been high profile businesses with an honest name, but in old-style SEO that didn’t continuously decode to a similar online occurrence. Frankly, errors were made but it’s not too late to amend.
In companies like SEO Company uk today, it’s all about authority and name. For websites, page rank has been replaced by domain authority and page authority, based on a huge choice of ranking factors.
Let’s check out some of the old practices that might seem totally weird now.
1. Focusing on the Immense Keywords
Initially the major topic of discussion used to be keywords. At the beginning, SEO was all about stuffing the content with the maximum amount of keywords as you probably could.
Those days, writers used to spent lots of time understanding the optimum keyword density. The idea was that the additional keywords your content contains, the extra visible it would be in search results and therefore more traffic you would acquire.
But that doesn’t work any longer. Over the years, Google has got wiser about delivering quality to an internet audience. So currently marketers are trying to win traffic with good quality.
2. Obsession with Ranking
Back in the old days, it was all about promising a high page rank. Gaming search engines with different types of techniques to get your website rank up and other people to the page was part of the procedure. That’s changed evidently.
3. Ignoring Content Quality
Previously writers were asked to blend out content. Quantity was given more priority than quality because the thinking went that if you had an adequate number of articles with the dead-on keywords, the audience would come to your website and stay. And a good article was counted between 250 and 500 words, that’s it.
Content quality is a vital side of SEO. That means content that answers users’ queries with the required depth and breadth. Provide worth to your audience and you have more chances to win conversions.
4. Bulk Link Building
The other part of old-style SEO best practices was building inbound links from wherever you could. Spammy link-building practices were the order of the day, till Google place the lid on them.
Again, quality rules over quantity. Today, a single link from an authority website, which you have earned instead of bought, is the best practice. And that’s what you get from creating quality content.
5. Forgetting about Social
In the previous times, individuals used to upload the content to their website then apply different tactics to grab the audience’s attention. In the beginning, it was rare for businesses to use social bookmarking sites, and many of them didn’t seem to possess content policies.
Social media is now a key half of both SEO and CRO because social signals show which content people are interested in and what’s most relevant to them.
6. Ignoring User Experience
Old-style SEO never considered user experience as an important element for obtaining good rank. But developments in technology and augmented familiarity have modified that, so users won’t put up with websites that don’t work for them.
7. Forgetting about Authority and name
There have always been high profile businesses with an honest name, but in old-style SEO that didn’t continuously decode to a similar online occurrence. Frankly, errors were made but it’s not too late to amend.
In companies like SEO Company uk today, it’s all about authority and name. For websites, page rank has been replaced by domain authority and page authority, based on a huge choice of ranking factors.
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