Every SEO Must Learn ‘Reverse Engineering’

SEO is an art, SEO is a science. You must have heard this from many people but now SEO needs to be engineering too, to be precise, SEOs should learn reverse engineering to become successful in their industry. Engineering means you have tools and you to build something and reverse engineering means you have something and you have to find out how it was made. Interesting, huh!

What we are trying to say is up until now, SEOs have been targeting people with useful content which they want. When people liked their content, they subscribed or shared. According to the Best Seo Company In Austin, this time, SEOs have to start targeting keeping in mind what they want for themselves. When you are focused on what you want, you can do justice with your audiences too.

By writing useful articles, you are not doing charity, you want something in return. When you successfully tell your audiences what you want, you may actually succeed. Let us see the correct process of writing a content to target audiences.

Step 1. Call-to-action

You always end your marketing with call-to-action. Firstly you give audiences what they want and then expect that they help you too. In the effort of writing a strong content, you often ignore to give call-to-action features their rightful strength. Either they are ambiguous or there are many options and audiences get confused. Firstly, you decide which action is the most important for you; you want more likes or calls. Create those actions which are essential and keep the options to a minimum to increase audiences interaction.

Step 2.  Evidences

The marketing should be focused on some problem and you are going to solve that problem with your products. Gather all the evidence in the favor of your solutions. The evidence can be testimonials from customers, some news report, some blogger’s review or social post of some celebrity. Only when you have enough evidence in support of your solution, mention it, otherwise, there is no sense in beating around the bushes.

Step 3. Solution

You have the evidence to prove that your products are the best and they really deliver what is promised. Now, you have to mention that your products can solve the common problems of people. Tell them why you thought of launching this product and what difficulties you faced. Tell them a story with which they can connect. Make them emotional and take advantage of it. When you are doing this, make sure that you do competitive analysis and confirm that your  product excels your competitor’s.

Step 4. Problem

You know what your product can deliver, so target only these problems. Let us suppose you are selling a face wash and you tell people that pollution and the Sun are causing acne and tan. Your face wash can solve the acne problem of today’s generation. Why mention ‘tan’? Do not talk about the problems that your product cannot cure, this would only create bad publicity. This is the reason, reverse engineering is a powerful tool.

Step 5. Start building

Now you have all the content that you want to build your marketing on. It is time to make a plan soon to start acting out on it. Decide a relevant tagline and introduction to gain attention. Start with the problems and when you have scared your audiences enough, offer them a ray of hope through your products. Mention all the reviews and make the story compelling and interesting.

Step 6. Amplify

At last, use the voice of people to gain more people. Use social media to spread the message and interact with audiences in the real time. Boston SEO says employ the strategy that works for you. You can go for native ads or lead ads, in-app ads or play store ads, YouTube or blogging. Do what you have been doing.

https://www.10seos.com/usa/boston/top10