How To Avoid The Dangers Of Discounts?

If you are a business owner then you might be knowing very well about discounts. But you also know that providing continuous discounts and offers may attract customers to you but it can lead to a great loss. In the greed of getting more customers you are somewhere making your products lose their value. According to Chicago SEO services if your products are valuable then people will buy it automatically. You should learn to value the worth of your hard work which you do on producing your products.

People who are guiding your sales staff should also instill in them the value of your product rather than focusing on the price of the product. There is no need to offer discounts every time because if your product is in demand then it will be sold.

Here are some excuses which the salesmen give regarding discounts and how can you get above them:

1. Mostly discount is given when your customer demand for it. You know that customers will bargain as it is for their benefit but are you also being benefitted with that. If your salesperson sets forward this excuse then he is lacking in his training.

Train them by providing a list of possible questions and make them understand each and every situation before they visit any customer. This way they will learn to handle the customers and sell your products more effectively.

2. Some sales person say that the competitors were selling the same product at low price hence they also had to lower the prices. If this is the situation then your salesperson lack in the knowledge about your company and how do you stand different from others. Let them know the difference. If there is no difference then bring it because until and unless you do not have something unique no one is going to buy your product.

3. If your salesperson is criticizing your customers then quickly get rid of him because this may destroy your team as they do not care about your customers.

SEO company Dallas states that it might also be possible that they were not able to understand your client and need to learn that. So, whatever is the reason you have to find it soon to decide whether you have to keep them or fire them.


These were some of the excuses which your salesperson might be giving you till now. But you should wake up now if you have not taken any steps till now. Take care of your discounts and offers campaigns as they can lead to gain maximum customers but they can also bring your business to taste the dust.