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Title tags are given to a particular blog post, which appears as a heading on search engine result pages. These tags are precise yet contain atmost information regarding the content within that post. In a nutshell, title tags are used to define the text in the top line of a Web browser. Since it is restricted by Google to keep the text between 50-60 characters, the title tags are kept short but informative.
The title tag is a title you give to your webpage within the meta tags so that when a person sees a link to your page from the search engine it has a title to go with it. In other words, title tags are used by search engines (in part) to determine a page’s topic, and are also displayed in SERPs.
For an SEO company it becomes necessary to have a strong and competitive title tag so as to achieve better ranking in SERPs. To enhance the title, keyword used must be strong enough and for this purpose keyword research should be made so as to choose the most frequently asked keyword related to that particular topic.
● How much are the title tags important?
Title tags play a vital role in attracting the traffic on the web page. This purpose can be fulfilled only if the title is having such a keyword which is relevant and searched by the users frequently. Title tags must be eye catchy so that the user get attracted towards it and then proceeds further.
● Are title tags used as a ranking factor?
Title tags are one of the most important on-page SEO element. Yes! they are definitely used as a ranking factor. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Google rank the title tags which uses relevant and effective keyword.
● Key points to be kept in mind while writing title tags
While writing title tags and using keywords few key points are to be remembered. All of these pointers will help you to create an effective title tag for the content. Do remember, title tag must be eye catchy! To create a creative title tag for your content, follow these key factors:-
The title tag is a title you give to your webpage within the meta tags so that when a person sees a link to your page from the search engine it has a title to go with it. In other words, title tags are used by search engines (in part) to determine a page’s topic, and are also displayed in SERPs.
For an SEO company it becomes necessary to have a strong and competitive title tag so as to achieve better ranking in SERPs. To enhance the title, keyword used must be strong enough and for this purpose keyword research should be made so as to choose the most frequently asked keyword related to that particular topic.
● How much are the title tags important?
Title tags play a vital role in attracting the traffic on the web page. This purpose can be fulfilled only if the title is having such a keyword which is relevant and searched by the users frequently. Title tags must be eye catchy so that the user get attracted towards it and then proceeds further.
● Are title tags used as a ranking factor?
Title tags are one of the most important on-page SEO element. Yes! they are definitely used as a ranking factor. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Google rank the title tags which uses relevant and effective keyword.
● Key points to be kept in mind while writing title tags
While writing title tags and using keywords few key points are to be remembered. All of these pointers will help you to create an effective title tag for the content. Do remember, title tag must be eye catchy! To create a creative title tag for your content, follow these key factors:-
1. Length: For a title tag it is the foremost factor, that the length of title should be within the Google guidelines. The length of characters used in a title tag varies from 50 to 60 characters, inclusive of space between two words.
2. Keyword Placement: Title tag must be created in the form where, keyword is placed in the starting of the title and the least important words coming at the last.
3. Brand Name: If your company name is not part of the important keyword phrases, put it at the end of the title tag.
4. Do Not Duplicate Title Tags: Use different and original title tags for every post. Do not create any mess by using duplicate title tag, because it will harm your brand’s search visibility.
5. Make it Relevant: Title tags must accurately describe the content available on the web page.
6. Avoid Keyword Stuffing: Repetition of keywords in the title tag makes it a mess, hence you should always avoid keyword stuffing because you can even get penalised for it as it is an offence.
Web page will achieve higher rank when aforesaid factors are looked upon. It will help SEO Company to get more traffic on their web pages. In all, it starts from creating a good title and usage of keywords.
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