SEO 101: the meaning of optimization

Optimizing a website basically means getting it ready from many perspectives and making it a so-called open book for the search engines to to crawl through. This means the website has to have tons of qualities, some of which you may have never heard before. Let’s see some strategies shared by SEO consultant London companies.

•    Easy to be crawled and indexed by search engines:  this is about search engines’ crawlers or spiders, which are also called „bots” as a short form of robots. They are the ones who will scan, index and finally rank your website according to a large and complex list of factors only Google knows entirely.
•    Good enough contextual content for crawlers to index: this is extremely important both in terms of content quality and authenticty and both the relation to the page or content specific keywords.
•    Fresh, up-to-date content: it does count a lot. People don’t like to read content which is older than 3-4 months. Many companies do a total refresh of their web content for this specific reason ( those show a new date)
•    Content which is popular ( it is viewed by many, shared by many and most importantly linked by many) : this needs no further explanation. If something is shared and talked about it’s simply more relevant and search engines find this criteria extremely important. Link Building is one of the strangest and most complicated aspect of search engine optimization, more of an artwork which does count a big deal in terms of a site’s ranking.

This means, the search engines will find it:
•    Content-wise: easy to „see” and understand
•    Page structure- wise: easy to „know’
•    Keyword –wise: easy to index

This way making it a top choice for others to find. How we search is per choice of keywords. And we want the best possible content to come up for our searches. This is the reason why search engines and their developers work non-stop to build and polish some sophisticated algorythms is to bring the best user experience for all their users and to make sure there are no fraudulent or fake-optimized websites that are included in the search results, especially first-page that’s the final target for all optimizing experts.  

Just to avoid any misunderstandings optimization will not sell your website and it’s role in making direct conversion rates is rather covert, but being featured on the first page and letting your website to be found easily is really halfway to full on success, a place where someone can really start boosting their website in terms of marketing and direct business possibilities.

All in all, the website and each page has to be like a walk in the park for a search engine bot or crawler where they see everything they have to see, experience no difficulties or discrepancies in their process and can freely do their thing.  For more information and help in optimizing your website don’t hesitate to look for seo consultant London to help you with the process.

More info : https://www.10seos.com/