Thursday, 29 June 2017

Youtube is the one of the most popular video marketing channels from where you can get a significant number of followers and can drive a wide array of customers to your business. Before you start your Youtube video marketing campaign it is important to understand your audience needs and habits and what type of content will be relevant for them. Make sure you apply right kind of strategy and provide right types of videos to increase engagement rate and your chances of appearing in SERP at top positions.

Video marketing is an effective type of marketing. People really like the platform to find and discover information and if you will satisfy their needs naturally you will gain more subscribers. 

Here are some suggestion for businesses by Memphis SEO experts regarding what type of videos works well for the businesses.

    Product reviews video

Before making the purchasing decision most people will turn to social media channels to know about the product, its features, its reviews and complete detail about its going to benefit them and more.Product reviews videos are one of the most searched type of videos on Youtube. According to a study and research, more than 70 % of people use Youtube to get help in taking purchase decision.

You can ask your present customers to share their reviews through video or can ask the influencer to provide reviews and feedbacks  about your products or services through videos. Ensure that you reach out to influencers in your industry who have the strong following and are great influencing personalities so that you can attract more of your target audience.

    How-to-videos

How-to-videos are more trending type of videos on youtube that garners millions of views every year and getting in trends rapidly. More and more people on Youtube are looking for the how-to -videos. No matter what industry you belong to creating how-to videos will definitely help in getting more traffic to your site. A study shows that how to videos searches are increasing by 70% every year thus making sense to invest your time and efforts in making these type of videos.

Identify the topics your audience is searching for need help and guidance regarding it. Optimize your video descriptions, titles, and include call-to-actions. This will help in getting more targeted and interested audience to your site. Do not forget to measure the effect of videos so that you can determine the future optimizing strategy to gain more subscribers and audience to your site.

    Educational video series

Try creating video series that educates customers across different stages of the customer journey. Consider creating a series of videos that are tied together with the common theme to educate people. Make sure you provide an effective call to action whether you direct them to subscribe button or a landing page. Consider promoting your videos not just on youtube but across multiple platforms on the website or other social media platforms.

Youtube has a great potential to help you acquire better rankings in SERP, get more traffic and increase the conversions at your site.
For more help and guidance contact the best Seo company Los Angeles.

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