Monday, 3 July 2017

In today's online world, there is a lot of competition in the market and to stay ahead of your competitors you need to compare your site to determine the missed opportunities.

As Google is continuously changing its algorithm it has become more difficult than ever  to get to the top positions in SERP. Comparing your site to the biggest competitors will help in setting the benchmark for your growth and help you get clues of what actually works in your market and what not. To stay ahead of the curve, you need to meet up standards so that Google can boost your site’s ranking in SERP. 

So, its good to see what are the top ranking sites in your industry and compare your site to them to gain insight to valuable information. Experts providing Los Angeles seo services says that there are three ways to compare your site to your competitors to know where you can improve your site’s SEO.

    Website Technology and Architecture

If you are going redesign your website, then its a great idea to have a look at your competitor’s website and see what you can incorporate into your site to make it better. There you can get a ton of technology information such as Web Server, Hosting Providers, SSL certificate, Content Management Systems, Analytics and Tracking, and many more. Also, compare the website architecture so that you can have a better hierarchy at your site. The best way to know the hierarchy is to build the sitemap. You can use the various sitemap tools available out there.

Next thing which matters a lot is the page speed, Page speed significantly affects your site performance in SERP. Google considers the page speed as one of the important ranking factors which can seriously affect the SEO of your site. If your site pages do not load within the ideal time then you need to make improvements in your website to load the pages fast.

    Website Content

First of all, check out the keywords your competitors are targeting to attract the audience to their sites. You should use your competitor’s keyword research analysis to your best advantage. You can use the tools for that such as Ahrefs. Though keyword targeting is important but your focus should be on creating a better version of the page. The content should be of high-quality, relevant and beneficial for the users. Google wants to provide the users with the best possible answers to their questions and if you will provide the clear, concise, and relevant content, Google will surely consider your site for ranking on top position.

    Backlinks

Compare the links of your competitor's site and see what websites they are connected to so that you can also reach to them and can attain those valuable and high-quality links to build more credibility and authority. Not only limit yourself to these link opportunities, rather find out some more great link opportunities from relevant and high authority websites so that you can get an edge over your competition.   

Develop an effective marketing campaign by keeping in mind what your competitors are doing and try to do the things in the much better way. For more help and guidance, contact the best Miami SEO company.

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